Accelerate Your Business with Integrated Content, Search, and Social Media Marketing (Plus Invaluable Networking)
A note from your host,
Copyblogger Media Founder/CEO
In 2014, we produced a different kind of online marketing conference.
Not an event where you suffer overwhelm from fascinating facts, figures, and tactics. Then get back home … and realize you have no comprehensive roadmap to implement otherwise valuable tips.
Rather, a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.
This year, we’re doing it again … except bigger, better, and smarter.
Authority Rainmaker runs on a single track over two days, covering the topics of Design, Content, Traffic, and Conversion. You won’t need to pick and choose which presentations you’ll want to see or have to miss. It’s an integrated agenda that will help you to immediately accelerate your business.
And let’s not forget the secret sauce: real-world relationships. You’ll mingle with some of the smartest online marketers on the planet, and meet like-minded people to trade ideas, forge partnerships, and even create new companies.
Ultimately, an event such as this is defined by the speakers. You’ll be enlightened by the likes of Dan Pink, Ann Handley, Danny Sullivan, Sally Hogshead, Joe Pulizzi, and Sonia Simone. Plus more of the finest handpicked online marketing experts who are not only at the top of their game — they can teach it as well (a rare combination). We’ve even got a rocking closing keynote from Henry Rollins.
I’m looking forward to seeing you in May. You’ll find that Colorado provides the perfect setting for an exceptional business-building experience.
P.S. We’re known for throwing great parties, and this will be no exception. In addition to comprehensive education and meaningful networking, you’ll enjoy the fantastic food, excellent ambience, and creative cocktails that ensure a remarkable event.
8:15am – 8:30am
8:30am – 9:20am
The ABC’s of Selling Your Product, Your Service, Your Idea, or Yourself
We’re all in sales now, but sales isn’t what it used to be. Today — whether you’re pitching your company, peddling your product, or pushing your idea — buyers have just as much information as sellers. A world of “buyer beware” has become a world of “seller beware.” So how can you flourish on this new terrain?
In this provocative and entertaining presentation, Daniel Pink, author of several New York Times bestsellers, will harvest decades of research on the social science of persuasion to provide the answer. He’ll show that success now depends less on “Always Be Closing” and much more on the new ABC’s of Attunement, Buoyancy, and Clarity.
9:40am – 10:20am
Interactive Content Design: Moving Marketing from Communications to Experiences
Marketing is no longer primarily a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint.
As a specific example of this, we’ll examine the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes. From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.
10:30am – 11:10am
Designing a Warm Customer Experience in a Cold Online World
In this presentation from Copyblogger Media’s own Pamela Wilson, you’ll discover how every online marketer can make their prospects and customers love them. It’s easier than you think with the right design approach.
You’ll also learn three crucial customer journey touchpoints to optimize, and why boring and predictable can help increase comfort and trust — and make your job easier.
11:30am – 12:10pm
Dr. Evil’s Guide to Landing Page Design
Is marketing evil? Only if you think it’s evil to present your offer in a clear, compelling way that increases conversion. Common sense will tell you that the visual presentation of your offer matters — but what are the best practices?
Sonia Simone, Copyblogger Media’s chief content officer, walks you through how we engineer our landing pages to be as evil, er, effective as possible. Don’t worry, turning your audience into helpless minions is optional …
12:15pm – 1:30pm
1:45pm – 2:25pm
Good Content Vs. Good Enough Content: A Fight for Sore Eyes
Popularity is one measure of content marketing success, and often not a good one. Is it the goal for your business to have the most followers on Twitter? Or is it to attract more customers than your competitor?
In this presentation, Marketing Profs Chief Content Officer Ann Handley tells you how to tell the difference between content that makes a difference for business objectives. She’ll show you how to create content that is empathetic, useful, and inspired.
2:30pm – 3:10pm
The 4-Ingredient Formula for an Addictive Podcast
By now you know why you should start a podcast. The next step is understanding how to do it right. Fortunately, the path to creating a podcast that connects with an audience is tried and true.
Veteran podcaster Jerod Morris leads you down this path by combining first-hand stories with nuts-and-bolts tips. He’ll illustrate and illuminate each of the four ingredients you need to create a loyal and responsive podcast audience.
3:30pm – 4:10pm
The Secret to Creating Content People Love
What if, instead of finding ways to shout louder than your competition, you could create content and market your business in a way that gave people a reason to choose you? What if instead of trying to make people pay attention to your content you could create content people love?
Bernadette Jiwa will lift the lid on how content marketing powerhouses have succeeded by creating difference for their audiences. She’ll also share the new one-page method that helps you rethink your content marketing strategy.
4:15pm – 5:05pm
The Business of Belonging: Use Content and Community to Earn More
Some people are great bloggers. Some people are great at engaging people online. Some people have something great to sell others.
What’s a lot more rare are people who have all three working in harmony such that their stories and speeches and ideas elicit great community interaction and response such that the person earns the right to sell and serve that community. Learn from industry pioneer Chris Brogan through the application of his Belong Framework and understand how to earn more customers today.
8:15am – 8:30am
8:30am – 9:20am
How to Perform Witchcraft: The Art and Science of Fascination in Your Marketing
A thousand years ago, ancient Romans were terrified of fascination. People with the power to fascinate were able to hold listeners captive, spellbinding them, becoming impossible to resist.
Today, fascination is a state of intense focus. Once you fascinate your customer, they’ll be more likely to listen to you, remember you, and respect you. What makes you fascinating? Sally will tell you.
9:40am – 10:20am
The State of Search Marketing in 2015
Search engine expert Danny Sullivan provides you a look at the ever-changing state of search engine technology and the future of SEO. This session will serve as a health-check for marketers, making sure your SEO efforts are on track, following current best practices, and looking ahead to future opportunities.
From tapping into semantic web smarts built into Google’s “Hummingbird” search technology to ensuring you’ve built great content and vital authority, we’ll explore ways to build your audience through social, mobile search and other emerging search platforms.
10:30am – 11:10am
Perfect Starts: How to Get More of the Right Traffic
Sure, you’re getting traffic, but is it the right traffic? In this presentation, Mike King walks through your complete guide to the world’s greatest content audit. You’ll learn about tools and data collection shortcuts to develop actionable insights and get a complete understanding of what content is and isn’t working across Search, Social Media, measurement efforts.
You’ll also discover how to leverage that data to decide where to make conversion improvements and understand how your audience views you content. Stop your site from leaking money let Mike show you how to kick off every content marketing program to get the perfect traffic for your business objectives.
11:30am – 12:10pm
The 6 Steps to Building a Massive Audience with Content
Is it possible to launch a content-first site and offer no product at first and still be successful? Joe Pulizzi says yes. After talking with hundreds of businesses and dozens of content-first entrepreneurs, Joe has identified a 6-Step model that can be followed and replicated.
In this session you’ll learn how to find your content sweet spot, the importance of finding a non-competition area, when to go from building your base to diversifying your content offerings, how to harvest your audience and then when it’s time to make money directly from your audience.
12:15pm – 1:30pm
1:40pm – 2:40pm
How to Sell Less and Make More
How do you increase your prices without losing customers? Sean D’Souza of Psychotactics.com has consistently increased prices of his products/services using a system that allows any business owner, with any product or service, to achieve similar results.
Increased prices has meant better, more valuable customers and has allowed him to take his now famous “three-month vacations” year after year. In this presentation, Sean shares the secrets that help you sell less and make more.
2:45pm – 3:25pm
How to Create a Culture of Testing for Maximum Growth
Great intuitive marketing comes from knowing your prospects better than they know themselves. When it works, it’s great—but you’re still guessing. That’s why it’s just the starting point for achieving exceptional results.
The way to know what works is to test and constantly iterate. In this presentation, Joanna Lord shares how to ingrain testing as a seamless aspect of your company culture for maximum growth and profitability.
3:45pm – 4:25pm
Customer Experience Versus Conversion Optimization: Which Works Better?
It’s an epic philosophical battle on how best to sell online. In one corner, we’ve got customer experience advocate Scott Stratten, author of “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.
In the opposite corner, we’ve got Ryan Deiss, new media entrepreneur and founder of DigitalMarketer.com, a group that’s invested over $15,000,000 of their own money on marketing tests to successfully improve conversion optimization. In the middle, literally and figuratively stands Brian Clark, founder and CEO of Copyblogger Media, who thinks we can all get along just fine … maybe.
You’re just going to need to be there for this one.
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Highlights from Authority 2014
The Stunning New Venue Ellie Caulkins Opera House
Originally named the Municipal Auditorium, the venue now known as the Ellie Caulkins Opera House was completed just in time to host the 1908 Democratic National Convention. More than 100 years and $100 million later, the Ellie has combined cutting edge technology and breathtakingly beautiful architecture, making it one of the most extraordinary venues in the world.
With phenomenally comfortable seating, exceptional acoustics, and uninterrupted sight lines from every seat in the house, our new venue is an absolutely perfect setting for an unforgettable experience.
Whether you have a favorite hotel brand or simply prefer a particular array of amenities, Authority Rainmaker has you covered. We have negotiated discounted rates with eight amazing hotels within walking distance of the Ellie Caulkins Opera House, so you can enjoy everything that downtown Denver has to offer without hassle or compromise.
Be sure to reserve your first choice as soon as you secure your seat at Authority Rainmaker, as rooms are limited and are available on a first come, first served basis.
Returning attendees log in to get the Alumni discount.