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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Business Coaching: Derek Little

With Derek Little, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Derek Little.

Derek says he’s in 3 different businesses with some crossover: Content marketing consulting, B2B copywriting, and mastermind groups. Derek has taken many different classes so has a wide set of skills to work from. His biggest challenges right now are cash flow, multi-tasking, improving his skills, and seeing the truth of how things are really going (all he has is himself and he’s guessing)!

Derek wants to find ways to grow his copywriting business, by knowing his target market better. He wants to find ways to grow his masterminding business which he sees as a tough sell because people don’t get what a mastermind group is until they try it. Finally, he wants to learn how to be a better marketing consultant so he can improve his process for helping small businesses in need of a marketing strategy.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

NOTE: Our apologies for any audio technical issues on the replay.

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Authority Business Coaching: Lori Sailiata

With Lori Sailiata, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Lori Sailiata.

Lori is a writer and creative who values self-determination. She has a wide range of interests and backgrounds, and she’s working on getting a couple of projects off the ground.

Her challenge now is to achieve “lift off” on her projects and find the right model to make the business work. She’s looking to clarify her business goals and understand the likely obstacles. And, like most new business owners, her priorities are cash flow and a stable client base.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

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Authority Business Coaching: Doug Stetzer

With Doug Stetzer, Tony Clark, and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus each coaching session on one member’s business, and this month Sonia Simone and Rainmaker COO Tony Clark met with Doug Stetzer.

Doug has a family business in a very traditional field, and he and his dad offer consulting as part of their revenue mix. Doug needs a plan for moving beyond the “founder trap,” and building a business that doesn’t need his dad’s daily input.

In this session, we worked on uncovering digital possibilities for Doug’s business and also took a look at how he can improve conversion from free content to paid.

As always, we worked with Doug to help him identify his assets and constraints and to move forward toward his goals.

NOTE: Please excuse the audio issues on the call, they resolve after the 06:30 mark. Thanks!

To apply for your own Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Authority Business Coaching: Denise Butchko

With Denise Butchko and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone met with Denise Butchko.

Denise has a big vision. She’s a closet designer and business consultant for the design/build niche and wants to develop ways to teach more people closet design while positioning herself for an eventual partnership with a major industry player.

In this session, we worked on uncovering additional digital possibilities for this very real-world business, as well as considering whether a B2B or B2C path will be more fruitful for her.

As always, we worked with Denise to help her clarify her goals, identify her assets and constraints, and move forward toward her goals.

To apply for your own Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Authority Business Coaching: Sangeeta Kumar

With Sangeeta Kumar and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone met with Sangeeta Kumar.

Sangeeta runs Digital Marketing Institute of America. She has an interesting model, using a free Udemy course to develop professionals to work with her digital marketing agency. She’s looking to figure out how to keep generating high-quality educational content in the volume she needs, as well as how to take popular free training and develop a paid offer.

As always, we worked with Sangeeta to help her clarify her goals, identify her assets and constraints, and move forward toward her goals.

To apply to participate in an Authority Business Coaching session, visit this page.

NOTE: Our guest was on an international call -- thank you for your patience with any audio quality issues on the session.

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Authority Business Coaching: Pam Neely

With Pam Neely, Sonia Simone, and Jerod Morris

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Jerod Morris met with Pam Neely.

Pam Neely is an award-winning freelance blogger with an agency background, a solid 18-year history in online marketing, and a waiting list of clients. Her ghostwritten work about content marketing, email marketing, SEO, social media, and productivity has appeared on high-profile sites like Forbes and Entrepreneur, among others.

Pam is ready to pivot away from ghostwriting and wants to get clear on what the next phase of her professional life looks like.

She's also the owner of a neglected website she'd like to turn into a revenue channel and wants a punch list of improvements for it.

If you're looking to redirect your career as well, this session will give you some helpful tips on how to go about doing just that.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Authority Business Coaching: James Churches

With James Churches, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with James Churches.

James has a BHAG: a Big Hairy Audacious Goal. It’s so big and so audacious it’s a little scary. Have you ever had one of those ideas? (They happen to most entrepreneurs.)

In this session, Sonia and Pamela walk James through how to approach his goal: how to test first before he sinks time and energy into developing it; how to break it down into doable pieces; and how to keep his spirits up in the early days of development.

If you’ve ever had a big idea that kept you up at night, be sure to check out this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Authority Business Coaching: Patti Podnar

With Patti Podnar, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with Patti Podnar.

Patti is a Certified Content Marketer -- a professional writer who is lucky to count on clients who love working with her.

But she needs to grow her client roster. She’s still pretty new at this: what can she do to develop a steady stream of new clients who want her writing services?

If you’re working to increase your client base, don’t miss this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Authority Business Coaching: Giuseppe Fratoni

With Giuseppe Fratoni, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Giuseppe Fratoni.

Giuseppe is a Rome-based digital marketing strategist and business coach, who practiced law for a full decade before switching careers.

He became disillusioned with the legal profession right around the time he discovered the power and flexibility of an online-based business.

He has built his online business over the last 18 months and has great relationships with the clients he’s helped.

But Giuseppe wants to do more. Specifically, he wants to pinpoint a way to differentiate himself from other people in his field.

If you’re working on differentiating your business, be sure to tune in to this session.

Visit the forum thread for this session.

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Authority Business Coaching: Christie Osborne

With Christie Osborne, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Christie Osborne.

Christie is a writer who is struggling to raise her prices. She’d like to double them.

But when it’s time to talk about price, she freezes up.

She’d also like to diversify her income stream to include individual and group consulting, online courses, and digital downloads.

Her goal is to be known as a thought leader in her field ... and to make enough money that her husband can quit his job.

We love audacious goals, and that’s why we talked to Christie on this month's Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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