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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Behind the Scenes for the StudioPress Sites Launch

With Sonia Simone, Tony Clark, and Brian Gardner

In this exclusive session, fresh from the launch of a brand-new business line, Sonia takes you behind the scenes with two of the Rainmaker Digital founding partners: Tony Clark, Chief Operations Officer, and Brian Gardner, Chief Product Officer and founder of StudioPress.

In this session, we talked about:

  • What we saw that led us to launch a major new project
  • The in-depth analysis we conducted to decide exactly what the new product should look like
  • The questions we ask when we’re thinking about a resource-intensive new project
  • Making decisions when your business is part of a larger community
  • The most important elements to have in place when you want to tackle something big

Visit the forum thread for this session.

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Behind the Scenes with Andy Traub

Andy Traub and Pamela Wilson

Andy Traub has a versatile, flexible approach to online business that has taken him in some fascinating directions.

As the owner of Take Permission and host of the Take Permission podcast, Andy combines a conversational tone, piercing questions, and friendly encouragement to build an audience that tunes in to his thoughts.

Andy has found ways to serve his audience with his unique combination of skills through his products, his coaching, the mastermind groups he runs, and the books he writes. Tune in to learn more about how he does it!

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Behind the Scenes with Matthew Berry

Matthew Berry with Pamela Wilson

In December 2015, Matthew Berry of Teton Valley Lodge joined Sonia Simone and Pamela Wilson for an Authority Business Coaching call.

Matthew had several challenges at the time: his navigation wasn’t as clear as it could be; his site visitors couldn’t find rates for his exclusive fly fishing packages; and his email list wasn’t growing at the rate he’d hoped.

In this Behind the Scenes follow-up session, we catch up with Matt to see how things are going, 10 full months after his coaching session.

You'll hear what’s working well right now and also find out what he’s working to improve.

Don’t miss this opportunity to learn from someone who’s on the front lines, using content marketing to promote a strictly offline business -- a fly fishing lodge in Idaho.

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Behind the Scenes with Rachel Rodgers

Rachel Rodgers with Pamela Wilson

Obtaining a law degree used to mean earning the ability to write your own ticket to a high-paying, long-lasting career.

Things are different now. Many simple legal needs can be taken care of inexpensively online. Some of the reliable income streams lawyers counted on for years have dried up completely.

Rachel Rodgers has resolved this issue in her own career by devoting herself to teaching online business owners best practices for managing their intellectual property, smart product creation techniques, how to set up a business to be successful from Day 1, and more.

In this Authority Behind the Scenes session, we learn how she does it.

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Behind the Scenes with Hashim Warren

Hashim Warren with Pamela Wilson

Hashim Warren is the first to admit that his online journey has been “weird.” (Don’t we all feel that way?)

He’s worked with some well-known names like Oprah Winfrey, Eminem’s Shady Records, Def Jam Enterprises, and more.

He’s leveraged his online experience into positions with two companies where he develops their online presence.

And he’s fortunate to be able to drive his career in the direction he wants it to go. Tune in to discover how he’s done it!

Visit the forum thread for this session.

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Behind the Scenes with Henneke: Managing Your Energy Along with Your Business

Henneke Duistermaat with Pamela Wilson

Henneke Duistermaat is the force behind the Enchanting Marketing site and courses. She’s a popular writer and business writing coach.

In this Behind the Scenes session, Henneke shares both her business successes and her challenges -- specifically health challenges, which have forced her to become aware (and respectful) of her energy levels.

Despite the challenges, Henneke’s business thrives.

If you’ve had to work around unpredictable energy levels, you’ll appreciate the frank advice Henneke shares in this session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Behind the Scenes with Jeff Goins: Writing a Blog vs. Writing a Book

Jeff Goins with Kelton Reid

Jeff Goins is a prolific writer. His site, goinswriter.com, launched in 2010 and is the platform from which he’s launched bestselling books like The Art of Work: A Proven Path to Discovering What You Were Meant to Do; The In-Between: Embracing the Tension Between Now and the Next Big Thing; You Are a Writer (So Start Acting Like One), and more.

Jeff also offers courses, a live event, and consulting. He has two podcasts (including one with our own Pamela Wilson). He’s a father of two. And he’s a sought-after speaker.

With such a busy life, how does he divide his time between creating content and getting his books written and published? How are creating content and writing a book different? How do they complement one another?

Learn all of the above in this session.

Visit the forum thread for this session.

Note: We apologize for the audio issues on the recording, they go away after the first 15 min. We are working on a fix.

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Behind the Scenes with Charlie Gilkey: Content Productivity Edition

Charlie Gilkey with Pamela Wilson

Charlie Gilkey is -- in his own words -- a philosopher and a pragmatist.

And he’s one of our favorite people to tap when we want to talk about productivity.

For this session, we asked Charlie to specifically address how to best incorporate productivity habits into the content creation process. It’s a topic he’s written frequently about for Copyblogger.

Charlie’s goal is to help people thrive by using their creativity and energy in ways that help themselves, those around them, and the world at large.

We were happy to have him co-host this productivity session so we could all benefit from his insights.

Learn more about how to incorporate productive habits into your content creation process.

Visit the forum thread for this session.

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Behind the Scenes with Will Falconer

Will Falconer and Pamela Wilson

Will Falconer is not the first person you’d expect to have a thriving online business.

His specialty is homeopathic veterinary medicine.

Will’s a longtime business owner -- he has over 35 years of experience.

And Will has found a way to take his professional experience and channel it into a successful online presence which includes courses! He’s sold these courses using a launch model.

In this session, he lets us behind the scenes to learn from his experience turning vast professional knowledge into products that he sells. This is something many Authority members aspire to do, so please enjoy this valuable insider information.

Visit the forum thread for this session.

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Behind the Scenes with Karyn Greenstreet: Mastermind Edition

Karyn Greenstreet with Pamela Wilson

Have you ever participated in a mastermind group? If you’re not familiar with them, mastermind groups consist of people who are committed to personal and professional growth.

Participants challenge one another to create and implement goals. They brainstorm ideas, and support one another in an honest, confidential environment.

They’re powerful!

And if you’ve considered either participating in a mastermind group or creating one yourself, we brought in Karyn Greenstreet -- nationally-known mastermind expert -- to share mastermind group best practices.

Join us for a peek behind the scenes at mastermind groups with Karyn Greenstreet!

Visit the forum thread for this session.

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