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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Blog Post Tear-Down!

Sonia Simone and Will DeWitt

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Will DeWitt joined us for this session. Will is from our Editorial team, and works with us on our email marketing, newsletters, social media advertising, and content publishing. Will also runs a popular sports blog and podcast, so he’s been in the trenches. 🙂

Visit the forum thread for this session.


Master Class: The Changing Face of Blogging

Chris Garrett and Sonia Simone

Chris Garrett and Sonia Simone talked about the role that blogging is playing in content marketing in 2017 ... what's changed, and what's stayed the same. In this session, Chris and Sonia talked about:

  • Whether it's true that every content marketer needs a blog
  • What blogs need today to stand out above the crowd
  • Traffic strategies that work
  • The path from blog readers to loyal customers
  • Using blogging software to host multimedia content
  • Easy tech solutions to complicated problems

Visit the forum thread for this session.


The Great Blog Post Tear-Down

Sonia Simone and Jerod Morris

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Visit the forum thread for this session.


Interviews: The Fastest Road to High-Quality Content

Jerod Morris, Kelton Reid, and Jon Nastor

Whether for a podcast or a blog post, interviewing experts in your field is one of the best ways to deliver educational, compelling content to your audience.

But not all interviews are created equal. The same person can be interviewed by two different people with wildly different results. Most of the time, it comes back to the interviewer's ability to create a comfortable atmosphere and ask the right kind of questions that lead to the most illuminating answers.

In this Authority Seminar, three of the most experienced interviewers at Rainmaker.FM -- Kelton Reid, Jonny Nastor, and Jerod Morris -- dive deep into the topic of interviewing.

You will learn:

  • How to prepare for an interview
  • How to create a comfortable atmosphere for your guest
  • Specific examples of best questions you can ask
  • How to handle unexpected hiccups with big-name guests

And much, much more.

Helpful Resources


What You Can Learn From Copyblogger’s New Blog Post Image Strategy

Pamela Wilson and Demian Farnworth

Pamela Wilson is an expert on visual communication. Her logos, design work, and images have been seen in print and on the web for over 25 years.

Demian Farnworth is Copyblogger’s Chief Content Writer, and he knows the power of images — he’s used them in conjunction with his writing since the start.

In March, 2015, the Copyblogger blog began featuring a new style of post image that has proven to be very popular.

Every element of these images is intentional, from the photos chosen, to the colors and fonts used, to the size and proportion of the final image.

In this webinar, we deconstruct why they look the way they do, and what resources we use to create them. We give you the tools you need to create this kind of post image yourself.

Demian and Pamela talked about:

  • Where to find strong blog post images: we’ll share our favorite free and paid resources
  • How to choose the most effective images: what to look for, what to avoid
  • Why we decided against featuring the blog post headline on our images
  • How to “brand” your images and make them into shareable social objects


How to Create One Amazing Blog Post Every Single Week

Pamela Wilson and Stefanie Flaxman

Pamela Wilson wrote a post per week from 2010-2014 on Big Brand System. She’s taken what she learned on her own blog and is now applying it to our own Copyblogger blog.

Stefanie Flaxman is Copyblogger's Editor-in-Chief, and is an expert in keeping good content flowing, day after day.

Stefanie and Pamela discussed:

  • Why consistently-published content is one of the most effective ways to boost your website’s popularity
  • An easy way to capture post ideas so the blank page won't faze you
  • How to set yourself up to win at content creation: the tools; the environment; the systems you need to succeed
  • A simple way to save time and write better-quality posts


How to Create Simple Blog Graphics

Pamela Wilson and Chris Garrett

The web has always been a visual medium, and with the widespread sharing of images on social sites like Facebook and Pinterest, graphics are more important than ever.

This week, Pamela and Chris shared with us:

  • What makes an effective blog graphic, and how to make yours look more polished
  • A “no fail” technique that anyone can use to create blog graphics (no artistic skill required)
  • How to use two popular online graphics tools: PicMonkey, and Canva
  • A super easy technique for creating a professional-looking logo for your website, business, or products


Guest Posting Best Practices

Sonia Simone and Stefanie Flaxman

Guest posting is one of the strategies we recommend most often for growing your audience. But how do you do it? How do you find the right blogs and websites, make the connections with publishers, and craft your work in a way that expands your audience?

In this session, Copyblogger's Sonia Simone joined Stefanie Flaxman, our Manager of Editorial Standards, to talk about best practices when you're looking for guest posting gigs. They also talked about recommendations for when you're the publisher.


How to Make Money with Your Blog

Chris Garrett and Robert Bruce

Many of you know that in addition to being a frequent contributor on Authority (and chief digital officer at Copyblogger Media), Chris Garrett is co-author of the ProBlogger book.

In this session, Chris talked with Robert Bruce about that burning question:

How can I make money with my blog?

They discussed:

  • The difference between making money from your blog and making money because of it
  • The 3 approaches to monetization and how to choose the right one for your site
  • What you can do today to start making revenue
  • Long-term versus short-term business thinking
  • What you need to have in place before you can make a full-time income
  • What not to do