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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Master Class: LinkedIn as a Powerhouse Marketing Tool

Sean Callahan, Alex Rynne, and Sonia Simone

Sean Callahan, Senior Manager, Content Marketing at LinkedIn and Alex Rynne, Content Marketing Manager, Marketing Solutions at LinkedIn joined us for this master class.

Alex recently published the LinkedIn Content Marketing Tactical Plan: A Daily Playbook for Successful Content Marketers on LinkedIn. You can grab a copy here.

Sean has been a writer for twenty years, and is the author of The Big Data-Driven Handbook, among other projects. Sean is a frequent contributor to the LinkedIn Marketing Solutions blog, as well as other resources for those who want to master LinkedIn.

Alex and Sean focused on giving us the tips, tactics, and planning strategies specifically for freelancers and entrepreneurs, so you can shine extra bright in the eyes of your clients. Alex and Sean teach you how to look great on LinkedIn, so you can better serve yourself and your clients.

Visit the forum thread for this session.

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The Epic Content Project: Create One Piece of Epic Content This Summer

Sonia Simone and Stefanie Flaxman

Sonia Simone and Stefanie Flaxman share proven tips to choose a project, start it, work on it, and complete it before you know it. In this session, Sonia and Stefanie talk about:

  • How to determine what project is right for you
  • Determining the power of epic content
  • Defining the complete scope of your project
  • What question you can meaningfully address for your audience
  • When to decide to do your formatting and progression checks
  • How to schedule your milestones
  • And how to get to your launch day!

Visit the forum thread for this session.

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Reality-Based Tips for Getting More Freelance Clients

Sonia Simone and Beth Hayden

Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.

Sonia and Beth talked about:

  • Common myths about where to find great clients
  • Beth’s surprising “secret weapon” for finding clients -- and why most freelancers are using it the wrong way
  • The role that Content Certification plays in Beth’s business
  • When to pull the plug on clients who just aren’t working out
  • How specialization can increase your revenue and the quality of your clients

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Traffic School: Craft Better Lead Magnets to Grow Your Online Business

Sonia Simone with Brent Peterson

Virtually every content marketer uses lead magnets … but they aren’t all created equal.

You may know lead magnets by other names like “sign-up incentives” or “ethical bribes.” By any name, a lead magnet is an extra incentive to inspire someone to join your email mailing list. You gain someone’s contact information (usually an email address) and that person receives your freebie.

Sonia Simone talks with Brent Peterson about:

  • Why lead magnets are so critical to content marketing success
  • The 10 types of lead magnets and how to use them
  • The 5 essential characteristics of effective lead magnets
  • Our thoughts on what types of lead magnet work best

Action requested:

Brent would love your participation in his quick Lead Magnet Survey. It takes just a few minutes to complete, and it will help him continue to gather data on which lead magnets are working best across different real-world scenarios.

You can take the three-minute survey here. If you like (it’s optional), you can also sign up to check out Brent’s lead magnet … about lead magnets!

Visit the forum thread for this session.

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Kick off 2017 with a Fresh Commitment to Your Content

Sonia Simone and Brian Clark

“Content marketing” is a bigger industry than ever … but is all of that content really doing any good?

In this session, Sonia Simone talks with Copyblogger founder Brian Clark about what we should keep in our content strategies this year … and what we should leave behind.

Sonia and Brian discuss:

  • Why Copyblogger is focusing on going “back to basics” -- and what that means for content creators
  • The problem with content marketing, and our ideas for how to fix it
  • How to do a better job serving our audiences and communities
  • Whether there’s such a thing as “too much transparency”
  • How to blend strategy with an authentic individual voice
  • Where to put your focus this year

Visit the forum thread for this session.

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How to Add Sparkle and Polish to Your Written Content

Sonia Simone and Pamela Wilson

There’s a lot of content on the internet already. Will your article get the attention you need so you can connect and engage with the audience you want to attract?

The only way it will have a chance is if it’s great.

But what makes content great? Great content is:

  • Well-written and grammatically correct
  • Memorable and features an interesting “angle”
  • Written with an identifiable voice that connects with the audience

Great content also has a little extra ... something.

To discover how to polish your content and add that extra “something,” tune in to this pre-recorded session to hear Sonia and Pamela chat about how they accomplish this and how you can too.

Visit the forum thread for this session.

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How to Create Polished Presentations Using Simple Slide Software

Pamela Wilson

You know that panicky feeling that comes over you when you discover you need to put together slides for a live presentation, screencast, or webinar?

Panic no more! Pamela Wilson is offering her designer secrets for creating polished, professional presentations using simple slide software.

In this pre-recorded session, you’ll discover:

  • How to use “master” slides to make your presentation fast and easy to put together
  • How to choose the best fonts to use on your slides
  • How to make smart color choices the way the pros do
  • Where to find the best images for your slides
  • Major design no-nos you should avoid when putting together slides

Visit the forum thread for this session.

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Content Promotion: How to Give Your Content Wings

Sonia Simone and Pamela Wilson

You work hard to create effective content marketing for your business. But if you want to see business results from your content, you’ve got to get it in front of the right people at the right time.

Search engine optimization is part of the story, but it’s not the only tool at your disposal. Not by a longshot!

In this session, we show you a handful of powerful tools and techniques that will give your content wings so it gets in front of as many people as possible.

This session will share:

  • How to prioritize your traffic efforts: should you focus on SEO, links, social shares, or something else?
  • Sneaky ways to write for both your ‘first customer’ and your ‘second customer’ (and what we mean by those terms)
  • The role old-fashioned networking plays in sending traffic to your site
  • Why guest blogging works so well and how to get started

Visit the forum thread for this session.

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Behind the Scenes with Dave Charest

Dave Charest with Pamela Wilson

Five years ago, Dave Charest was a student of content marketing, and his favorite place to learn about it was here on My Copyblogger in Authority.

Dave used content marketing on his personal blog to land consulting and copywriting gigs, a job as a marketing director for a nonprofit theater, and then a role as a content developer at Constant Contact in 2011.

Today, Dave is the Senior Manager of Content and Social Media Marketing at Constant Contact.

  • When Dave started in September of 2011, the Constant Contact blog had about 9K pageviews per month.
  • Six months later in February of 2012, the blog was getting about 60K pageviews per month.
  • Since April of 2014, they consistently see upwards of 300K pageviews per month.

Wow! How did he do it?

That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at the Constant Contact blog with Dave Charest!

Visit the forum thread for this session.

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How to Style a Post

Pamela Wilson

There's a reason Copyblogger posts just "look good," and it has little to do with our beautiful site design.

Our highly-read and shared posts have a "look" that owes a lot to the way we wield our formatting tools as we set up each post in our editor.

The good news for you? We're using the same exact tools you use.

In this session, Pamela Wilson shows you how to use simple formatting techniques to make your posts look friendly, appealing, and easier to read.

Before your content is read, it is seen.

Discover how to make a great first impression with this fast-moving tutorial video.

Visit the forum thread for this session.

Resources:

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