Find out more

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Master Class BONUS: A Website Content Action Plan

Sonia Simone and Pamela Wilson

Setting up a new website can feel daunting -- and making the site live can feel downright terrifying.

But there are compelling reasons to make your site live sooner rather than later. In this session, we share an approach for filling a new website with the right content at the right time -- all on a schedule that won’t overwhelm you.

You’ll discover:

  • What your Home page really needs to do for your site visitors (what needs to be there and what you can leave out)
  • Simple approaches to writing a winning About page
  • How to begin adding content to your site in a way that’s pre-planned and organized
  • A mindset shift that will give you the confidence to make your site live, even if it’s not “perfect”

Visit the forum thread for this session.

Read more...

Master Class: Create Your Long-Term Content Marketing Strategy and Map Out Your Content Plan

Sonia Simone and Pamela Wilson

Are you fired up about content creation? Let’s channel that energy and enthusiasm into a content plan you can set up now and use for years to come to guide the content you write.

In this session, you’ll learn:

  • An easy technique for deciding on your categories and tags
  • How to use your categories to inspire your content themes and topics
  • A simple approach that helps you develop content that meets your site visitors’ needs wherever they are in their customer journeys

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

Read more...

Master Class: Setting Yourself Up for Content Creation Success

Sonia Simone and Pamela Wilson

Ready to set up your content creation factory?

Content marketing can become a fun and fulfilling part of your routine when you pay attention to the elements we cover in this session.

Set yourself up for content creation success when you:

  • Understand why content marketing works better than traditional marketing
  • Discover how to make content creation a habit and a routine
  • Learn the mindset shift that allows you to approach content creation like a fun, creative act
  • Focus less on individual pieces of content and more on your “Lifetime Body of Work”

Visit the forum thread for this session.

Read more...

Master Class: Pricing Your Products and Services to Maximize Profits

Sonia Simone and Pamela Wilson

Does your technique for pricing your products and services resemble a game of darts? Are you guessing and hoping you land in the right spot?

Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.

In this session, you’ll learn:

  • Basic approaches to pricing products and services every entrepreneur should know
  • How to uncover (and when to ignore) the pricing structure your competitors use
  • How to pinpoint the perfect price
  • Why your product and service prices should not be set in stone

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

Read more...

Master Class: Lead Prospects Straight to Your Goals with an Appealing User Experience

Pamela Wilson and Mary Shaw

Is your website clear and compelling? Or confusing and colorless? Are your visitors converting?

Join Pamela Wilson and user experience (UX) expert Mary Shaw as they talk about how to structure your website so site visitors will understand (and be enticed by) your offers. Discover how your site structure can funnel people directly to pages that help you meet your business goals.

In this session, you’ll learn:

  • How to gather intel on your competitors so you can decide how to structure your site
  • The big UX “no-nos” you should avoid at all costs
  • Simple ways to reduce the friction on your website so users stick around long enough to convert

Mary has worked with large corporations and smaller businesses -- we were honored to have her on this session to share her many years of UX experience so we can improve our authoritative websites.

Visit the forum thread for this session.

Read more...

How to Identify, Find, and Speak Directly to Your Perfect Customer

Sonia Simone and Pamela Wilson

The very first step of any content marketing strategy is identifying the perfect customer you want to reach with your messages.

It’s a crucial decision: if you get it wrong, you could end up spinning your wheels for years, not knowing why you have nothing to show for your hard work.

In this session, Sonia and Pamela review:

  • The quick, step-by-step process you can use to define the perfect customer “avatar” for your business
  • The difference between a descriptive avatar and demographic data
  • The one question you must ask to understand why your product or service is the answer your prospect is looking for
  • Where and how you can find your perfect customer
  • How to use your customer’s own words to sharpen your marketing message

If you suspect you may have misunderstood your perfect customer, don’t miss this session.

And if your business has evolved and you need to revisit your customer avatar -- we’ve got you covered.

Visit the forum thread for this session.

Read more...

Master Class: Creating Efficient Content Workflows

Stefanie Flaxman, Kelton Reid, and Pamela Wilson

Two of Rainmaker Digital's in-house content workflow masters joined us on this Master Class session. They shared the tips, processes, and tools they use week in and week out to keep high-quality content flowing through our organization.

Stefanie Flaxman is the Editor-in-Chief of our Copyblogger blog. Stefanie manages the editorial calendar, whips our posts into shape, and wrangles the writers we publish on the blog.

Kelton Reid is our Vice President of Multimedia Production. Kelton manages all the audio and video that flows through our company, including our online courses like this one and all the podcasts on Rainmaker FM.

How do they do such high-quality jobs and keep their cool? Here’s what you’ll discover:

  • The simple (free) tool both Kelton and Stefanie use to keep their content platforms organized
  • The support documents each maintain to help keep them on track
  • What they use to plan content for the short term and the long term
  • A few secret tips each one had to learn the hard way (those are the best ones, aren’t they?)

Visit the forum thread for this session.

Read more...

How to Build a Business as a Freelance Content Strategist

Sonia Simone and Pamela Wilson

What is a freelance content strategist, and why might you want to consider offering those services as a business?

As an Authority member, you are much more qualified to offer content strategy services than the average person. But what exactly is that service and how do content strategists turn a profit?

In this session, we offer you a complete toolkit you can use to serve clients as a freelance content strategist. You’ll discover:

  • How to take what you’re learning in Authority and offer it to future clients
  • How to help clients create a working content strategy
  • Services you can offer that will implement content strategies for your clients
  • Ways to make a major positive impact on your clients’ businesses
  • How to offer freelance content strategy services even if you’re not a writer

You'll learn how to offer freelance content strategy services. This session includes a downloadable resource you can use to implement what you learn.

Visit the forum thread for this session.

Read more...

Master Class: How to Build a Powerful Content Funnel

Jerod Morris, Loryn Thompson, and Pamela Wilson

You may have heard about using funnels to get interested prospects to move toward becoming customers. And you may know a little about using ads to move prospects through your funnel.

In this session with Rainmaker Digital’s own Loryn Thompson and Jerod Morris, we covered how you can create content that takes full advantage of these two powerful marketing techniques.

You’ll discover:

  • The basic elements of any marketing funnel
  • How to create content that meets the needs of prospects and customers as they travel through your funnel
  • How to incorporate ads into your marketing funnel, with examples of a simple implementation and a more complex one

Read more...

Master Class: A Step-by-Step Process for Building Persuasive Sales Copy

Sonia Simone and Amy Harrison

Whether you’re crafting sales copy for yourself or for a client, you’ll discover new techniques for uncovering the right language to use, and the right order to use it in during this session with copywriter Amy Harrison.

Amy has many years of experience writing sales copy for clients as varied as business coaches, software providers, nutrition and fitness businesses, supermarkets, insurance companies, and more.

On top of her professional experience, Amy is an in-demand writing coach and trainer whose in-person coaching has taken her all over the world. And her online course, WriteWithInfluence.com, trains people who want to learn how to craft effective sales copy.

Amy is a gifted teacher! This session will share:

  • How to pinpoint the characteristics that will help sell your product or services
  • How to effectively use emotion in your sales copy
  • How to establish your offer’s value
  • How to anticipate and meet objections, and more

Visit the forum thread for this session.

Read more...