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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Traffic School: How to Get Started with Online Ads

Sonia Simone and Loryn Thompson

Traffic School is in session! This week, we talked with Rainmaker Digital’s Data Analyst, Loryn Thompson, about how to get started with online ad buying. That means “buying traffic” on a platform like Facebook or Google.

Why buy traffic? Because it’s one of the most reliable ways to “turn up the volume” on traffic as you need it. You can protect your cash flow, generate more leads to cover quiet months, and develop more control over your business.

In this session, you’ll learn:

  • How to decide which platforms to focus on
  • How content and ads work together for better results
  • The key underlying strategies you’ll use over and over again, no matter what ad platform you choose
  • How to test your ads so you don’t waste tons of money

Visit the forum thread for this session.

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Authority Business Coaching: Camila Artoni

Camila Artoni, with Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Camila Artoni made a major shift not long ago and took her career in a different direction.

She's working through what we all have to work through in the early days -- identifying who we want to serve, and what we'll offer them, and what's the best format to use to deliver the offer.

And, she's pinning down how she'll move people from not knowing her business exists, to knowing what she offers, and wanting to do business with her.

It's a tall order, but in this session, she got some guidance, and some ideas she can apply as she moves forward.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Jim Jones

Jim Jones, with Sean Jackson, Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Jim Jones works in a competitive space. He owns Mr. Maid, a cleaning business that serves his local community.

He’s noticed his page ranking decreasing over the years, and came to us looking for guidance on how he could optimize his site for search. He also wanted to know what he could do to make a “boring” topic like cleaning more interesting.

We were impressed with how many tactics Jim has already tried. Over the years he’s put a lot of time and effort into experimenting with a variety of techniques.

Sean Jackson offered Jim targeted help with local SEO. Sonia Simone and Pamela Wilson helped Jim to identify opportunities to improve his content marketing efforts with an eye toward getting more traffic to his site, and — in the long term — boosting the number of clients he serves.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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How to Create One Amazing Blog Post Every Single Week

Pamela Wilson and Stefanie Flaxman

Pamela Wilson wrote a post per week from 2010-2014 on Big Brand System. She’s taken what she learned on her own blog and is now applying it to our own Copyblogger blog.

Stefanie Flaxman is Copyblogger's Editor-in-Chief, and is an expert in keeping good content flowing, day after day.

Stefanie and Pamela discussed:

  • Why consistently-published content is one of the most effective ways to boost your website’s popularity
  • An easy way to capture post ideas so the blank page won't faze you
  • How to set yourself up to win at content creation: the tools; the environment; the systems you need to succeed
  • A simple way to save time and write better-quality posts

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