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Content Curation as a Content Marketing Strategy

Robert Bruce and Sonia Simone

In this week's session, Robert Bruce and Sonia Simone gave the low-down on content curation. They talked about:

  • The tools we use for Copyblogger’s content curation program
  • The business goals behind this strategy
  • How to find the most valuable material to share
  • How to decide what will best serve your audience
  • How to balance curation with your original content

Additional resources

Some good tools

 

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