You'll notice that we named this program Authority. It's because we believe that element -- authority -- is one of the cornerstones of online success.
Authority comes from several factors -- passion, precision in execution, follow-through. But even more central is simply knowing what the heck you’re talking about, and being able to express it well.
Content marketing is about solving prospect problems in order to get those prospects to know, like, and trust you. And you have to be reasonably expert in your subject to be able to solve problems.
So ... what’s the key to knowing what the heck you’re talking about?