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How to Create Better Email Marketing

Robert Bruce and Sonia Simone

Email is a cornerstone of any effective content marketing program, and it's a vital part of the mix for Copyblogger Media. Copyblogger's VP of Marketing Robert Bruce joined Sonia Simone to talk about how we handle email at Copyblogger, with thoughts on how you can strengthen your own email for yourself or your clients.

Robert and Sonia talked about:

  • The three types of email and how they work together
  • How to use marketing email without turning into a disgusting spammer
  • Why email is such an amazing tool for nurturing leads
  • How to capture the email opt-in
  • How to decide how often to email
  • Our best tips for selling in email

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