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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Business Coaching: Claire De Boer

With Claire De Boer, Tony Clark, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Claire De Boer and her business partner, Tom Locke.

Claire and Tom own The Gift of Writing. Last fall, Claire moved her site onto the Rainmaker Platform and created a new free membership offer.

Now she’d like to move more people from a free membership to a paid membership, and she wants some ideas about how to do that.

She’d also like help with product launch strategy: what’s the best way to use social, email, and blog posts to build interest in her products?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Devishobha Chandramouli

With Devishobha Chandramouli, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Devishobha Chandramouli.

Devishobha owns KidsKintha.com, a site that aims to educate parents so they can successfully raise happy, healthy children. Her site delivers research-grounded, bite-sized pieces of information, which makes it popular with busy parents.

Now Devishobha wants to move into e-commerce. She’d like to offer merchandise and some affiliate products, too. Her content and audience are in place -- how can she move into selling to them?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching Call: Sandi Batik

With Sandi Batik, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Sandi and Nick Batik.

Sandi and Nick own Hands-On WordPress Training, an Austin-based business which offers WordPress-related technical training. The business trains content developers, designers, code developers, and site administrators.

Their challenge now is to improve results from their marketing, specifically their marketing copy. And they're recovering from some setbacks: how can they make up for lost time and keep their confidence high?

That’s what we cover in this Authority Business Coaching call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Burl Amsbury

With Burl Amsbury, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Burl Amsbury.

Burl is a business coach who helps farmers and ranchers manage their businesses effectively so they feel more fulfilled and secure in their work.

He develops and maintains long-term relationships with clients, basing his work partly on the coaching system he represents (FocalPoint) and partly on a custom approach he develops for each client.

His struggle now is how to build a viable email list.

You'll hear about Burl’s unique business (and clients), and we discuss ideas for growing his email list.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Leslie Staller

With Leslie Staller, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Leslie Staller.

Leslie’s site, VisionShiftDesign.com, offers theme modifications and updates pre-created themes and Rainmaker Platform websites.

Leslie is targeting a specific audience: people who want to use their sites to align their personal values with their business goals. They need a site that reflects those values, and Leslie helps them get there.

She’s off to a good start, but she’s struggling with promotion and building an email list. She’s unsure how to charge for services provided, or even how to justify her pricing.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Diane Krause

With Diane Krause, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focused this coaching call on one member’s business and this month we chatted with Diane Krause.

Like many of us, Diane does a few different things to keep the income flowing into her business. She’s a freelance copy editor; she offers project management services for self-published authors; and she has a part-time job with Dan Blank, who helps authors get their work out into the world.

Diane’s struggle right now (which you might relate to) is around how to brand herself and her services. She wants to develop a reliable source of income -- perhaps a product so she doesn’t have to exchange time for money quite as often as she does now.

She also wanted us to give her a no-holds-barred website review, so we fit that in, too.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Mike Cerio

With Mike Cerio, Pamela Wilson, and Demian Farnworth

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

We focused this coaching call on one member’s business, and this month we chatted with Mike Cerio.

A few years ago, Mike started a business selling premium wild bird food.

This isn’t your everyday bag of birdseed you might pick up in the grocery store: Mike’s mixes are especially tailored to attract specific species, and feature ingredients that ... well, let’s just say they’re not what you usually see in bird seed!

It’s a specialized product that’s targeting a specific type of consumer. Does that sound like your business?

Mike is searching for ways to create lead magnets that will grow his email list. He’s thinking about other ways he can reach his target market online. And he wants to figure out how to retain more customers who get to his shopping cart and drop off before they buy.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Kelly McClymer

Kelly McClymer, with Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

In this coaching call, we focus on one member’s business, and this month we chatted with Kelly McClymer.

Kelly is a published author with an extensive collection of books across several categories. She’s moving her business toward becoming an “authorpreneur,” with her own products and a source of income she controls.

She needs help prioritizing her to-do list, learning how to reach out for help and not do everything herself, and building a minimum viable product she can use to test the waters.

If any of this sounds familiar, this session is for you!

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Authority Business Coaching: Matthew Berry

Matthew Berry, with Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

In this coaching call we focus on one member’s business, and this month we chatted with Matthew Berry.

Matt has a great-looking site that promotes his family's fly fishing lodge. But a few things about his site aren't working the way he wants, and he reached out to us for help.

If you're struggling to make your site more intuitive and get higher conversions on your landing pages, this session is for you.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Authority Business Coaching: Camila Artoni

Camila Artoni, with Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Camila Artoni made a major shift not long ago and took her career in a different direction.

She's working through what we all have to work through in the early days -- identifying who we want to serve, and what we'll offer them, and what's the best format to use to deliver the offer.

And, she's pinning down how she'll move people from not knowing her business exists, to knowing what she offers, and wanting to do business with her.

It's a tall order, but in this session, she got some guidance, and some ideas she can apply as she moves forward.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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