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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Behind the Scenes with Dave Charest

Dave Charest with Pamela Wilson

Five years ago, Dave Charest was a student of content marketing, and his favorite place to learn about it was here on My Copyblogger in Authority.

Dave used content marketing on his personal blog to land consulting and copywriting gigs, a job as a marketing director for a nonprofit theater, and then a role as a content developer at Constant Contact in 2011.

Today, Dave is the Senior Manager of Content and Social Media Marketing at Constant Contact.

  • When Dave started in September of 2011, the Constant Contact blog had about 9K pageviews per month.
  • Six months later in February of 2012, the blog was getting about 60K pageviews per month.
  • Since April of 2014, they consistently see upwards of 300K pageviews per month.

Wow! How did he do it?

That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at the Constant Contact blog with Dave Charest!

Visit the forum thread for this session.

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How to Style a Post

Pamela Wilson

There's a reason Copyblogger posts just "look good," and it has little to do with our beautiful site design.

Our highly-read and shared posts have a "look" that owes a lot to the way we wield our formatting tools as we set up each post in our editor.

The good news for you? We're using the same exact tools you use.

In this session, Pamela Wilson shows you how to use simple formatting techniques to make your posts look friendly, appealing, and easier to read.

Before your content is read, it is seen.

Discover how to make a great first impression with this fast-moving tutorial video.

Visit the forum thread for this session.

Resources:

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Connect the Dots: Seven Essential Elements for Content Marketing Success

Sonia Simone and Pamela Wilson

This session will ensure that you have the crucial elements in place so you can successfully market your business online.

If you’re aren’t satisfied with the progress you’ve made so far or aren’t sure what to focus on next, this session helps you identify (and remedy) any missing pieces in your strategy, and show you a way forward.

This session will show you:

  • The seven crucial elements to successfully market your business with content (are you missing one of them?)
  • How to continually optimize what you’re doing to boost your results
  • How to build a repeatable system you can use to effectively market any business with content

Visit the forum thread for this session.

To apply what you’ve learned to your own business, be sure to download the worksheet you’ll find on this page.

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Behind the Scenes with Beth Hayden

Beth Hayden with Pamela Wilson

Beth Hayden helps entrepreneurs make money and get out of social media overwhelm by showing them how to create online marketing systems that really work.

And Beth knows how to wield content marketing to grow her reach -- her guest post on Pinterest marketing for Copyblogger is one of our site’s most-shared posts.

She’s frequently asked to speak about blogging, content marketing, and Pinterest at conferences and events across the country.

She’s well-known for her fun, interactive teaching style. And she’s provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, artists, authors, entrepreneurs, and personal development coaches.

How does she keep everything moving in the right direction? That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at Beth Hayden’s business!

Visit the forum thread for this session.

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How to Use a Content Map to Convert Prospects to Customers

Sonia Simone and Pamela Wilson

You know you’re supposed to be creating content. And you are -- a lot of it.

But content creation without strategy means you may spin your wheels, expend a lot of energy -- and for all the time and effort, not see the results you want.

There’s a solution to this, and it starts with understanding the journey from an uninformed prospect to a raving repeat customer/fan. Once you know how to move people from point A (uninformed) to point B (raving fan/customer), you can create content that moves them along, step-by-step.

But when you create that content, which parts should be free, and which should you make prospects pay for?

We’ve got a formula for figuring that out, too. :-)

This session will help you discover:

  • How to map out your content so it reliably moves people from prospect to customer
  • The rule of thumb for deciding which content should be free, and which should require payment
  • How to decide where to put your content: blog post? Autoresponder? Sales page? White paper? We’ll show you how to give your content a form that helps it function best.

Visit the forum thread for this session.

To apply what you've learned to your own business, be sure to download the Authority Content Map Worksheet you'll find on this page.

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Behind the Scenes with Sonia Thompson

Sonia Thompson with Pamela Wilson

Sonia Thompson is the founder of TRY Business, a community for entrepreneurial development.

Sonia has taken her more than ten years of experience as a marketer and business leader for companies such as Johnson & Johnson, GlaxoSmithKline, and Pfizer and poured it into a company that helps entrepreneurs succeed.

The content she creates forms the backbone of her marketing efforts, and in this session she shared tips about how she fits it all in.

Visit the forum thread for this session

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Structures for Freelance Life and Business

Sonia Simone and Megan Williams

Megan Williams is an MBA, a content strategist, and one of our Copyblogger Certified Content Marketers.

Megan talked with Sonia Simone this week about how she structures her time as a freelancer, and some of her best practices to grow her business.

Megan and Sonia talked about:

  • How to build marketing into your schedule every week
  • Where social media and networking fit in
  • Making time for ongoing education and improvement
  • Life habits that support her business
  • How she approaches clients who don't yet "get" content marketing

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Are You on the Right Track with Your Business?

Chris Garrett and Sonia Simone

Every business owner has those times of doubt -- is the business working? Is it viable? Is this just a temporary "dip," in Seth Godin's term, or a long-term warning sign?

In this session, Chris and Sonia talked about how to know things are working -- and what to do if they aren't. They discussed:

  • What success (or lack of it) looks like when your numbers are still small
  • Simple, low-cost ways to test your ideas
  • The "special math" of email lists
  • The one way *not* to be like Copyblogger (at least not right away)
  • What to tweak if it's not working

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Interviews: The Fastest Road to High-Quality Content

Jerod Morris, Kelton Reid, and Jon Nastor

Whether for a podcast or a blog post, interviewing experts in your field is one of the best ways to deliver educational, compelling content to your audience.

But not all interviews are created equal. The same person can be interviewed by two different people with wildly different results. Most of the time, it comes back to the interviewer's ability to create a comfortable atmosphere and ask the right kind of questions that lead to the most illuminating answers.

In this Authority Seminar, three of the most experienced interviewers at Rainmaker.FM -- Kelton Reid, Jonny Nastor, and Jerod Morris -- dive deep into the topic of interviewing.

You will learn:

  • How to prepare for an interview
  • How to create a comfortable atmosphere for your guest
  • Specific examples of best questions you can ask
  • How to handle unexpected hiccups with big-name guests

And much, much more.

Helpful Resources

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How to Write Marketing Copy that Actually Sells

Donald Miller and Pamela Wilson

What if people talked about your brand the way they talk about the latest blockbuster movie? What if they stood in line for hours for just a short experience with your product? What if they talked about it over dinner, wrote blog posts about it, discussed it around the water cooler at work, and talked their friends into talking about it, too?

In this one-hour webinar, three time New York Times Bestselling author Donald Miller teaches you a 7-part framework for stories that will completely revolutionize the way you think about marketing and web copy.

You may know a little bit about stories and a little bit about writing great copy. But do you know how a simple story structure can make your message spread like wildfire?

After this 60 minute presentation, you will have:

  • New language to talk about your brand in a way that is simple and repeatable, so your message can spread
  • A 7-part story framework you can use to compose presentations, write killer blog posts and craft effective sales campaigns.
  • A better understanding of what big brands actually do that makes their messaging work
  • A faster, better, more productive way to write marketing collateral

If you have a great product or service but people aren’t responding, it’s probably because you don’t know how to talk about it.

This will solve that.

Helpful Resources

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