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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Build a Business as a Freelance Content Strategist

Sonia Simone and Pamela Wilson

What is a freelance content strategist, and why might you want to consider offering those services as a business?

As an Authority member, you are much more qualified to offer content strategy services than the average person. But what exactly is that service and how do content strategists turn a profit?

In this session, we offer you a complete toolkit you can use to serve clients as a freelance content strategist. You’ll discover:

  • How to take what you’re learning in Authority and offer it to future clients
  • How to help clients create a working content strategy
  • Services you can offer that will implement content strategies for your clients
  • Ways to make a major positive impact on your clients’ businesses
  • How to offer freelance content strategy services even if you’re not a writer

You'll learn how to offer freelance content strategy services. This session includes a downloadable resource you can use to implement what you learn.

Visit the forum thread for this session.

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Master Class: How to Build a Powerful Content Funnel

Jerod Morris, Loryn Thompson, and Pamela Wilson

You may have heard about using funnels to get interested prospects to move toward becoming customers. And you may know a little about using ads to move prospects through your funnel.

In this session with Rainmaker Digital’s own Loryn Thompson and Jerod Morris, we covered how you can create content that takes full advantage of these two powerful marketing techniques.

You’ll discover:

  • The basic elements of any marketing funnel
  • How to create content that meets the needs of prospects and customers as they travel through your funnel
  • How to incorporate ads into your marketing funnel, with examples of a simple implementation and a more complex one

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Master Class: A Step-by-Step Process for Building Persuasive Sales Copy

Sonia Simone and Amy Harrison

Whether you’re crafting sales copy for yourself or for a client, you’ll discover new techniques for uncovering the right language to use, and the right order to use it in during this session with copywriter Amy Harrison.

Amy has many years of experience writing sales copy for clients as varied as business coaches, software providers, nutrition and fitness businesses, supermarkets, insurance companies, and more.

On top of her professional experience, Amy is an in-demand writing coach and trainer whose in-person coaching has taken her all over the world. And her online course, WriteWithInfluence.com, trains people who want to learn how to craft effective sales copy.

Amy is a gifted teacher! This session will share:

  • How to pinpoint the characteristics that will help sell your product or services
  • How to effectively use emotion in your sales copy
  • How to establish your offer’s value
  • How to anticipate and meet objections, and more

Visit the forum thread for this session.

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The Ultimate Productivity Blueprint

Sonia Simone and Pamela Wilson

It’s that time of year, isn’t it? You look back at all you’ve accomplished, and you might wish you’d gotten more done (it happens to the best of us).

In this session, we bring together the best productivity advice we’ve gathered over the years from Charlie Gilkey, Sonia Simone, Chris Garrett, Pamela Wilson, and a wide variety of books we’ve read.

It’s a “best of” productivity session, with something for everyone. Our goal is to help you reach your goals in the year ahead.

Be sure to scroll down to the bottom of this page to download the Ultimate Productivity Blueprint Worksheet that we created for you!

This session will share:

  • How to set yourself up for success by tweaking your environment, your mindset, and your processes
  • How to identify high value activities, and eliminate the time wasters from your day
  • The simple change that will alleviate stress and add more time back into your schedule

Visit the forum thread for this session.

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Connect the Dots: Seven Essential Elements for Content Marketing Success

Sonia Simone and Pamela Wilson

This session will ensure that you have the crucial elements in place so you can successfully market your business online.

If you’re aren’t satisfied with the progress you’ve made so far or aren’t sure what to focus on next, this session helps you identify (and remedy) any missing pieces in your strategy, and show you a way forward.

This session will show you:

  • The seven crucial elements to successfully market your business with content (are you missing one of them?)
  • How to continually optimize what you’re doing to boost your results
  • How to build a repeatable system you can use to effectively market any business with content

Visit the forum thread for this session.

To apply what you’ve learned to your own business, be sure to download the worksheet you’ll find on this page.

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How to Use a Content Map to Convert Prospects to Customers

Sonia Simone and Pamela Wilson

You know you’re supposed to be creating content. And you are -- a lot of it.

But content creation without strategy means you may spin your wheels, expend a lot of energy -- and for all the time and effort, not see the results you want.

There’s a solution to this, and it starts with understanding the journey from an uninformed prospect to a raving repeat customer/fan. Once you know how to move people from point A (uninformed) to point B (raving fan/customer), you can create content that moves them along, step-by-step.

But when you create that content, which parts should be free, and which should you make prospects pay for?

We’ve got a formula for figuring that out, too. :-)

This session will help you discover:

  • How to map out your content so it reliably moves people from prospect to customer
  • The rule of thumb for deciding which content should be free, and which should require payment
  • How to decide where to put your content: blog post? Autoresponder? Sales page? White paper? We’ll show you how to give your content a form that helps it function best.

Visit the forum thread for this session.

To apply what you've learned to your own business, be sure to download the Authority Content Map Worksheet you'll find on this page.

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How to Be Your Own Business Consultant

Sonia Simone and Pamela Wilson

Wouldn’t it be nice if you could hire a business consultant every time you met a challenge in your business?

The reality is, most of us aren’t sitting on bags of money that we can hand over to consultants at the drop of a hat. What we are sitting on, though, is gut-level experience with our business that we can channel into useful information to guide us through our challenges.

It all starts with self assessment. In this session, Sonia and Pamela offered a self-assessment form you can use for your business, and they shared:

  • Why our guts know more about our businesses than we give them credit for
  • How to access your inner knowledge by answering a simple set of questions
  • What to do with the information you discover after you go through the self assessment process
  • How to pinpoint if your information is based on fears rather than solid instinct
  • How often to go through a self-assessment process (and why you shouldn’t do it too often)

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How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content

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Design for Engagement, Sales, and Growth

Chris Garrett and Sonia Simone

We all want our sites to look good, but design can do a lot more than that for your business. In this session, Chris talks about some of the marketing and conversion benefits you can get from smart design.

In this expansion to his live Authority Intensive talk, Chris dove into:

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