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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Tell a Marketing Story Using the Hero’s Journey

With Sonia Simone and Chris Garrett

You may have heard that telling a story is the quickest, most effective way to pull your audience into your marketing message.

But not all of us are “born storytellers.” Fortunately, storytelling is a craft that can be learned.

In this webinar recording, Chris Garrett and Sonia Simone will walk you through some of the key elements of the “Hero’s Journey,” a mythic framework that underlies stories from Gilgamesh to Star Wars.

We’ll focus specifically on the elements of the hero’s journey that apply to your marketing story, and how to tell the kinds of stories that build customer relationships.

Click the video “play” button to watch the replay, or you can download the transcript, MOV, the MP3, or a PDF of the slides from the Lesson Files below.


Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.


Authority Bonus: Content Review Webinar

Sonia Simone, Demian Farnworth, and Pamela Wilson

This is an exclusive bonus for those who joined Authority in January, 2016.

We asked new Authority members to submit a page for the team to look at. Sonia, Demian, and Pamela reviewed pages that were submitted during the review period and shared feedback on both the content and the design.

When you watch this session, you'll walk away with a to-do list that will help you improve your content and boost its performance.

Helpful Resources

Links to the content reviewed on this webinar, in order: