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Traffic School: How to Get Started with Online Ads

Sonia Simone and Loryn Thompson

Traffic School is in session! This week, we talked with Rainmaker Digital’s Data Analyst, Loryn Thompson, about how to get started with online ad buying. That means “buying traffic” on a platform like Facebook or Google.

Why buy traffic? Because it’s one of the most reliable ways to “turn up the volume” on traffic as you need it. You can protect your cash flow, generate more leads to cover quiet months, and develop more control over your business.

In this session, you’ll learn:

  • How to decide which platforms to focus on
  • How content and ads work together for better results
  • The key underlying strategies you’ll use over and over again, no matter what ad platform you choose
  • How to test your ads so you don’t waste tons of money

Visit the forum thread for this session.

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