This -- now in ebook form -- is the original (and still free) 20-part course that Sonia Simone wrote years ago, delivering the techniques and strategies you need to know to become a much smarter marketer online. You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this invaluable advice to work in your own business. You don't have to be a genius to master Internet marketing ...
No matter what kind of business you're in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That's why we say authority rules.
On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you'll need to get to that enviable position.
It's these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.
To get you started, we've put together this report, which will get you up to speed fast on the fundamentals of effective online marketing.
What makes content marketing work? In a word -- Authority. Now, it’s fine to “appoint yourself” at the beginning of your quest for authority, to have confidence in your abilities and in the value you can provide. But it can’t end there, and in this ebook you'll find the path to true Authority.
The true power of content marketing is in building an audience. Rather than joining the constant rat race of conventional online lead generation, an audience puts your business into an entirely different space within your industry. What is it exactly about content marketing that leads to higher revenue and more profit? Why is this type of traffic, and these type of leads, better than others? This ebook delivers the answers.
What does all-natural SEO, scoring more traffic, subscribers, and buyers, what to do if competitors won’t link to you, and the power of making enemies have in common? It's all part of the crucial need to spread your content into the world. You may be producing world-class content, but does anyone know it exists?
Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing. There are three main types of content that you need to create over time in order to perform effective content marketing -- cornerstone, connection, and conversion. This ebook takes a closer look at what we call the “5 Cs” of effective content marketing.
Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.