Things have gone terribly wrong. In a flash you’ve lost your job or your business, and you’re teetering on the brink of bankruptcy. It can happen to anyone. So what’s the one skill that can get you back everything you’ve lost, and more? Some would say it’s sales. That’s close, but it’s not exactly right. Better to be able to sell stuff by being able to write. This 43 page ebook will give you a solid foundation in the most profitable skill on the planet, the one skill that almost every business needs, and always will ... copywriting.
No matter what kind of business you're in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That's why we say authority rules.
On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you'll need to get to that enviable position.
It's these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.
To get you started, we've put together this report, which will get you up to speed fast on the fundamentals of effective online marketing.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. This ebook is designed to get you up and running with the basics of writing great copy that actually sells.
The true power of content marketing is in building an audience. Rather than joining the constant rat race of conventional online lead generation, an audience puts your business into an entirely different space within your industry. What is it exactly about content marketing that leads to higher revenue and more profit? Why is this type of traffic, and these type of leads, better than others? This ebook delivers the answers.
Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.
There is no better way to build a responsive audience of clients or customers for your business, than with the classic workhorse of the Internet, your email list. Email provides you the most direct line of communication for conversion to sales, and this ebook delivers the basic email marketing strategies that work toward that crucial end.
Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. That information (and much more) is worth its weight in gold, if you know what to do with it. And that’s what this ebook is all about.