This -- now in ebook form -- is the original (and still free) 20-part course that Sonia Simone wrote years ago, delivering the techniques and strategies you need to know to become a much smarter marketer online. You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this invaluable advice to work in your own business. You don't have to be a genius to master Internet marketing ...
No matter what kind of business you're in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That's why we say authority rules.
On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you'll need to get to that enviable position.
It's these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.
To get you started, we've put together this report, which will get you up to speed fast on the fundamentals of effective online marketing.
The true power of content marketing is in building an audience. Rather than joining the constant rat race of conventional online lead generation, an audience puts your business into an entirely different space within your industry. What is it exactly about content marketing that leads to higher revenue and more profit? Why is this type of traffic, and these type of leads, better than others? This ebook delivers the answers.