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Behind the Scenes with Rachel Rodgers

Rachel Rodgers with Pamela Wilson

Obtaining a law degree used to mean earning the ability to write your own ticket to a high-paying, long-lasting career.

Things are different now. Many simple legal needs can be taken care of inexpensively online. Some of the reliable income streams lawyers counted on for years have dried up completely.

Rachel Rodgers has resolved this issue in her own career by devoting herself to teaching online business owners best practices for managing their intellectual property, smart product creation techniques, how to set up a business to be successful from Day 1, and more.

In this Authority Behind the Scenes session, we learn how she does it.

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Authority Business Coaching: Christie Osborne

With Christie Osborne, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Christie Osborne.

Christie is a writer who is struggling to raise her prices. She’d like to double them.

But when it’s time to talk about price, she freezes up.

She’d also like to diversify her income stream to include individual and group consulting, online courses, and digital downloads.

Her goal is to be known as a thought leader in her field ... and to make enough money that her husband can quit his job.

We love audacious goals, and that’s why we talked to Christie on this month's Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Marketing Core: How to Identify, Find, and Speak Directly to Your Perfect Customer

Sonia Simone and Pamela Wilson

The very first step of any content marketing strategy is identifying the perfect customer you want to reach with your messages.

It’s a crucial decision: if you get it wrong, you could end up spinning your wheels for years, not knowing why you have nothing to show for your hard work.

In this session, Sonia and Pamela review:

  • The quick, step-by-step process you can use to define the perfect customer “avatar” for your business
  • The difference between a descriptive avatar and demographic data
  • The one question you must ask to understand why your product or service is the answer your prospect is looking for
  • Where and how you can find your perfect customer
  • How to use your customer’s own words to sharpen your marketing message

If you suspect you may have misunderstood your perfect customer, don’t miss this session.

And if your business has evolved and you need to revisit your customer avatar -- we’ve got you covered.

Visit the forum thread for this session.

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How to Add Sparkle and Polish to Your Written Content

Sonia Simone and Pamela Wilson

There’s a lot of content on the internet already. Will your article get the attention you need so you can connect and engage with the audience you want to attract?

The only way it will have a chance is if it’s great.

But what makes content great? Great content is:

  • Well-written and grammatically correct
  • Memorable and features an interesting “angle”
  • Written with an identifiable voice that connects with the audience

Great content also has a little extra ... something.

To discover how to polish your content and add that extra “something,” tune in to this pre-recorded session to hear Sonia and Pamela chat about how they accomplish this and how you can too.

Visit the forum thread for this session.

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Behind the Scenes with Hashim Warren

Hashim Warren with Pamela Wilson

Hashim Warren is the first to admit that his online journey has been “weird.” (Don’t we all feel that way?)

He’s worked with some well-known names like Oprah Winfrey, Eminem’s Shady Records, Def Jam Enterprises, and more.

He’s leveraged his online experience into positions with two companies where he develops their online presence.

And he’s fortunate to be able to drive his career in the direction he wants it to go. Tune in to discover how he’s done it!

Visit the forum thread for this session.

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Replay Q&A for August 19th, 2016

Pamela Wilson and Brian Gardner

This week, Pamela Wilson was joined by StudioPress Founder and Rainmaker Digital partner Brian Gardner.

Brian’s a busy guy and isn’t able to join us very often, so this was an opportunity to take advantage of the occasion to ask one of the most-respected Premium WordPress theme developers around a question.

Visit the forum thread for this session.

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Authority Business Coaching: Claire De Boer

With Claire De Boer, Tony Clark, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Claire De Boer and her business partner, Tom Locke.

Claire and Tom own The Gift of Writing. Last fall, Claire moved her site onto the Rainmaker Platform and created a new free membership offer.

Now she’d like to move more people from a free membership to a paid membership, and she wants some ideas about how to do that.

She’d also like help with product launch strategy: what’s the best way to use social, email, and blog posts to build interest in her products?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Master Class: Creating Efficient Content Workflows

Stefanie Flaxman, Kelton Reid, and Pamela Wilson

Two of Rainmaker Digital's in-house content workflow masters joined us on this Master Class session. They shared the tips, processes, and tools they use week in and week out to keep high-quality content flowing through our organization.

Stefanie Flaxman is the Editor-in-Chief of our Copyblogger blog. Stefanie manages the editorial calendar, whips our posts into shape, and wrangles the writers we publish on the blog.

Kelton Reid is our Vice President of Multimedia Production. Kelton manages all the audio and video that flows through our company, including our online courses like this one and all the podcasts on Rainmaker FM.

How do they do such high-quality jobs and keep their cool? Here’s what you’ll discover:

  • The simple (free) tool both Kelton and Stefanie use to keep their content platforms organized
  • The support documents each maintain to help keep them on track
  • What they use to plan content for the short term and the long term
  • A few secret tips each one had to learn the hard way (those are the best ones, aren’t they?)

Visit the forum thread for this session.

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Replay Q&A for July 29th, 2016

Pamela Wilson and Beth Hayden

This week, Pamela Wilson was joined by all-around content marketing expert Beth Hayden. Beth has years of experience creating content on many platforms: in books, like Pinfluence; on her own site; through guest posts on sites like Copyblogger; and inside her courses on email marketing, social media, and more.

Forum thread for this session.

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Behind the Scenes with Henneke: Managing Your Energy Along with Your Business

Henneke Duistermaat with Pamela Wilson

Henneke Duistermaat is the force behind the Enchanting Marketing site and courses. She’s a popular writer and business writing coach.

In this Behind the Scenes session, Henneke shares both her business successes and her challenges -- specifically health challenges, which have forced her to become aware (and respectful) of her energy levels.

Despite the challenges, Henneke’s business thrives.

If you’ve had to work around unpredictable energy levels, you’ll appreciate the frank advice Henneke shares in this session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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