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Creating Confident, Effective Calls to Action

Sonia Simone and Pamela Wilson

Your content marketing serves a business purpose. And the way you move from sharing valuable information to making business happen is by using a call to action in your content.

You’ll discover simple ways to boost the effectiveness of your calls to action in this exclusive Master Class presentation.

In this session we share:

  • How to write a call to action that gets results
  • Where to place your call to action on your page
  • Design techniques for drawing attention to your call to action

Visit the forum thread for this session.

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Welcome to Authority: Here’s a Quick Tour

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Replay: Q&A for January 22nd, 2016

Eric Ward and Pamela Wilson

In this Q&A, Eric and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Forum thread for this session.

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Authority Business Coaching Call: Kelly McClymer

Kelly McClymer, with Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

In this coaching call, we focus on one member’s business, and this month we chatted with Kelly McClymer.

Kelly is a published author with an extensive collection of books across several categories. She’s moving her business toward becoming an “authorpreneur,” with her own products and a source of income she controls.

She needs help prioritizing her to-do list, learning how to reach out for help and not do everything herself, and building a minimum viable product she can use to test the waters.

If any of this sounds familiar, this session is for you!

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Coffee Talk with Sonia and Pamela

Sonia Simone and Pamela Wilson

Sonia and Pamela sit down for a wide-ranging conversation that’s exclusively for Authority members. And they're not drinking coffee while they talk, but you can!

You'll get a peek behind the curtain so you can see what they've been working on recently. You’ll hear about:

  • The January 2016 Copyblogger Content Challenge, and how you can join the fun
  • The upcoming Copyblogger.FM podcast, and how we iterated our way to that decision
  • The “why” behind the changes in Authority, and what’s coming in 2016
  • Personal projects Sonia and Pamela plan to work on in 2016: you’ll find out about them first!

Forum thread for this session.

Apply to be on one of our Authority Business Coaching calls.

Opt-in for the January 2016 Content Challenge.

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Replay: Q&A for December 18th, 2015

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Forum thread for this session.

Read more...

How to Style a Post

Pamela Wilson

There's a reason Copyblogger posts just "look good," and it has little to do with our beautiful site design.

Our highly-read and shared posts have a "look" that owes a lot to the way we wield our formatting tools as we set up each post in our editor.

The good news for you? We're using the same exact tools you use.

In this session, Pamela Wilson shows you how to use simple formatting techniques to make your posts look friendly, appealing, and easier to read.

Before your content is read, it is seen.

Discover how to make a great first impression with this fast-moving tutorial video.

Visit the forum thread for this session.

Resources:

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Authority Business Coaching Call: Matthew Berry

Matthew Berry, with Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

In this coaching call we focus on one member’s business, and this month we chatted with Matthew Berry.

Matt has a great-looking site that promotes his family's fly fishing lodge. But a few things about his site aren't working the way he wants, and he reached out to us for help.

If you're struggling to make your site more intuitive and get higher conversions on your landing pages, this session is for you.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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