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The Death of Google Authorship

On Thursday, August 28, 2014, Google made the abrupt announcement that they would be discontinuing the use of their Authorship functionality in search results and webmaster tools.

Brian Clark and Sonia Simone delivered a quick audio presentation on how writers and online business should be approaching this development. They talked about what this means for SEO and what you should do differently following the announcement. They also took questions about Authorship, Google+, and "Author Rank."

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Replay: Q&A for August 29, 2014

Robert Bruce and Sonia Simone

In this Q&A, Robert and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Using Kindle Publishing to Promote Your Business

Henneke Duistermaat and Sonia Simone

In this session, Henneke joined us to talk about how she used Kindle Publishing to effectively promote her service business. She and Sonia discussed:

  • How a Kindle book can support your business
  • How to generate and test ideas for popular books
  • How to cope with stress & fear, and make the writing process easier
  • How to create a bonus to gain email subscribers
  • How to launch your book

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Replay: Q&A for August 15, 2014

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Outsourcing and Virtual Freedom with Chris Ducker

Chris Ducker and Sonia Simone

Author Chris Ducker joined us to talk about the world of virtual staffing, the different types of virtual assistants available to entrepreneurs, and, most important, how businesses can deploy virtual staff to catapult their business growth to a whole new level.

This session covered:

  • The best places to find virtual staff
  • How to interview candidates and hire with confidence
  • The myth of the ‘Super VA’ and why you shouldn’t buy into it
  • The most effective ways to train and work with your virtual team
  • How to avoid the biggest mistakes most entrepreneurs make when outsourcing

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Master Class: How to Put Together Your Marketing Story

Demian Farnworth and Sonia Simone

In this session, Copyblogger's Chief Copywriter Demian Farnworth and CCO Sonia Simone discussed in depth how to craft a powerful marketing story for your business.

They talked about:

  • How to define the characters of a great marketing story
  • Where to find the hook of the story
  • Why the story frame is critical
  • What the research says about emotion and decision-making
  • How to uncover your audience's worldview for more powerful storytelling

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Replay: Q&A for July 25, 2014

Pamela Wilson and Sonia Simone

In this Q&A, Pamela and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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How to Make Money with Your Blog

Chris Garrett and Robert Bruce

Many of you know that in addition to being a frequent contributor on Authority (and chief digital officer at Copyblogger Media), Chris Garrett is co-author of the ProBlogger book.

In this session, Chris talked with Robert Bruce about that burning question:

How can I make money with my blog?

They discussed:

  • The difference between making money from your blog and making money because of it
  • The 3 approaches to monetization and how to choose the right one for your site
  • What you can do today to start making revenue
  • Long-term versus short-term business thinking
  • What you need to have in place before you can make a full-time income
  • What not to do

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Replay: Q&A for July 11, 2014

Robert Bruce and Sonia Simone

In this Q&A, Robert and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.
 

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How I Did It: The Evolution of an Online Service Business

Sonia Simone and Henneke Duistermaat

In this session, Sonia and Henneke walk through how Henneke built her online service business as a copywriter, starting without a list, without an audience or professional network, and without a firm plan for the services she wanted to deliver.

This session is applicable to virtually any service business that's using the web to find new customers.

Resources

Note: This session contains no affiliate links or promotions.

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