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Replay Q&A for June 17th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Forum thread for this session.

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Authority Business Coaching Call: Sandi Batik

With Sandi Batik, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Sandi and Nick Batik.

Sandi and Nick own Hands-On WordPress Training, an Austin-based business which offers WordPress-related technical training. The business trains content developers, designers, code developers, and site administrators.

Their challenge now is to improve results from their marketing, specifically their marketing copy. And they're recovering from some setbacks: how can they make up for lost time and keep their confidence high?

That’s what we cover in this Authority Business Coaching call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Master Class: How to Build a Powerful Content Funnel

Jerod Morris, Loryn Thompson, and Pamela Wilson

You may have heard about using funnels to get interested prospects to move toward becoming customers. And you may know a little about using ads to move prospects through your funnel.

In this session with Rainmaker Digital’s own Loryn Thompson and Jerod Morris, we covered how you can create content that takes full advantage of these two powerful marketing techniques.

You’ll discover:

  • The basic elements of any marketing funnel
  • How to create content that meets the needs of prospects and customers as they travel through your funnel
  • How to incorporate ads into your marketing funnel, with examples of a simple implementation and a more complex one

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Behind the Scenes with Charlie Gilkey: Content Productivity Edition

Charlie Gilkey with Pamela Wilson

Charlie Gilkey is -- in his own words -- a philosopher and a pragmatist.

And he’s one of our favorite people to tap when we want to talk about productivity.

For this session, we asked Charlie to specifically address how to best incorporate productivity habits into the content creation process. It’s a topic he’s written frequently about for Copyblogger.

Charlie’s goal is to help people thrive by using their creativity and energy in ways that help themselves, those around them, and the world at large.

We were happy to have him co-host this productivity session so we could all benefit from his insights.

Learn more about how to incorporate productive habits into your content creation process.

Visit the forum thread for this session.

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Replay Q&A for May 20th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Forum thread for this session.

Read more...

Authority Business Coaching: Burl Amsbury

With Burl Amsbury, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Burl Amsbury.

Burl is a business coach who helps farmers and ranchers manage their businesses effectively so they feel more fulfilled and secure in their work.

He develops and maintains long-term relationships with clients, basing his work partly on the coaching system he represents (FocalPoint) and partly on a custom approach he develops for each client.

His struggle now is how to build a viable email list.

You'll hear about Burl’s unique business (and clients), and we discuss ideas for growing his email list.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Master Class: A Step-by-Step Process for Building Persuasive Sales Copy

Sonia Simone and Amy Harrison

Whether you’re crafting sales copy for yourself or for a client, you’ll discover new techniques for uncovering the right language to use, and the right order to use it in during this session with copywriter Amy Harrison.

Amy has many years of experience writing sales copy for clients as varied as business coaches, software providers, nutrition and fitness businesses, supermarkets, insurance companies, and more.

On top of her professional experience, Amy is an in-demand writing coach and trainer whose in-person coaching has taken her all over the world. And her online course, WriteWithInfluence.com, trains people who want to learn how to craft effective sales copy.

Amy is a gifted teacher! This session will share:

  • How to pinpoint the characteristics that will help sell your product or services
  • How to effectively use emotion in your sales copy
  • How to establish your offer’s value
  • How to anticipate and meet objections, and more

Visit the forum thread for this session.

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Behind the Scenes with Will Falconer

Will Falconer and Pamela Wilson

Will Falconer is not the first person you’d expect to have a thriving online business.

His specialty is homeopathic veterinary medicine.

Will’s a longtime business owner -- he has over 35 years of experience.

And Will has found a way to take his professional experience and channel it into a successful online presence which includes courses! He’s sold these courses using a launch model.

In this session, he lets us behind the scenes to learn from his experience turning vast professional knowledge into products that he sells. This is something many Authority members aspire to do, so please enjoy this valuable insider information.

Visit the forum thread for this session.

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Authority Business Coaching: Leslie Staller

With Leslie Staller, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Leslie Staller.

Leslie’s site, VisionShiftDesign.com, offers theme modifications and updates pre-created themes and Rainmaker Platform websites.

Leslie is targeting a specific audience: people who want to use their sites to align their personal values with their business goals. They need a site that reflects those values, and Leslie helps them get there.

She’s off to a good start, but she’s struggling with promotion and building an email list. She’s unsure how to charge for services provided, or even how to justify her pricing.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Read more...