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Master Class: A 5-Step Strategy for Attracting the Right Audience

Brian Clark and Sonia Simone

Never face the “blank page blues” again! In this session, Copyblogger founder Brian Clark showed us his process for developing a winning content strategy for any niche or industry. This simple 5-step process will provide you with a hands-on methodology that you can use to understand exactly who your audience is, what information they need, and how they need to “hear” that information.

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Replay Q&A for June 16th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Lori Sailiata

With Lori Sailiata, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Lori Sailiata.

Lori is a writer and creative who values self-determination. She has a wide range of interests and backgrounds, and she’s working on getting a couple of projects off the ground.

Her challenge now is to achieve “lift off” on her projects and find the right model to make the business work. She’s looking to clarify her business goals and understand the likely obstacles. And, like most new business owners, her priorities are cash flow and a stable client base.

That’s what we talked about in this Authority Business Coaching call.

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Master Class: The Changing Face of Blogging

Chris Garrett and Sonia Simone

Chris Garrett and Sonia Simone talked about the role that blogging is playing in content marketing in 2017 ... what's changed, and what's stayed the same. In this session, Chris and Sonia talked about:

  • Whether it's true that every content marketer needs a blog
  • What blogs need today to stand out above the crowd
  • Traffic strategies that work
  • The path from blog readers to loyal customers
  • Using blogging software to host multimedia content
  • Easy tech solutions to complicated problems

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Replay Q&A for May 26th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Reality-Based Tips for Getting More Freelance Clients

Sonia Simone and Beth Hayden

Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.

Sonia and Beth talked about:

  • Common myths about where to find great clients
  • Beth’s surprising “secret weapon” for finding clients -- and why most freelancers are using it the wrong way
  • The role that Content Certification plays in Beth’s business
  • When to pull the plug on clients who just aren’t working out
  • How specialization can increase your revenue and the quality of your clients

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Authority Business Coaching: Doug Stetzer

With Doug Stetzer, Tony Clark, and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus each coaching session on one member’s business, and this month Sonia Simone and Rainmaker COO Tony Clark met with Doug Stetzer.

Doug has a family business in a very traditional field, and he and his dad offer consulting as part of their revenue mix. Doug needs a plan for moving beyond the “founder trap,” and building a business that doesn’t need his dad’s daily input.

In this session, we worked on uncovering digital possibilities for Doug’s business and also took a look at how he can improve conversion from free content to paid.

As always, we worked with Doug to help him identify his assets and constraints and to move forward toward his goals.

NOTE: Please excuse the audio issues on the call, they resolve after the 06:30 mark. Thanks!

To apply for your own Authority Business Coaching session, visit this page.

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Traffic School: Craft Better Lead Magnets to Grow Your Online Business

Sonia Simone with Brent Peterson

Virtually every content marketer uses lead magnets … but they aren’t all created equal.

You may know lead magnets by other names like “sign-up incentives” or “ethical bribes.” By any name, a lead magnet is an extra incentive to inspire someone to join your email mailing list. You gain someone’s contact information (usually an email address) and that person receives your freebie.

Sonia Simone talks with Brent Peterson about:

  • Why lead magnets are so critical to content marketing success
  • The 10 types of lead magnets and how to use them
  • The 5 essential characteristics of effective lead magnets
  • Our thoughts on what types of lead magnet work best

Action requested:

Brent would love your participation in his quick Lead Magnet Survey. It takes just a few minutes to complete, and it will help him continue to gather data on which lead magnets are working best across different real-world scenarios.

You can take the three-minute survey here. If you like (it’s optional), you can also sign up to check out Brent’s lead magnet … about lead magnets!

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Replay Q&A for April 21st, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...