Log In or Find Out More

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

SEO: What You Need to Know, Today and Tomorrow

It’s official: the old-fashioned, “spammy” techniques of SEO are definitively dead. Google has worked tirelessly to defeat tricks, scams, and “black hat” methods of getting sites onto the first page of the search results.

But ... search engine traffic is still undeniably valuable. And you don’t have to just hope that the search engines will eventually recognize your site. There are recognized, smart content strategies that will help your site with the search engines -- while (and this is critical) creating a terrific experience for your audience and customers.

Copyblogger’s founder and CEO Brian Clark joined us to talk about what works today for search engine optimization -- and what tactics and strategies to leave behind.

Read More...

Replay: Q&A for February 13, 2015

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Read More...

Rainmaker Bonus: How to Use Rainmaker Platform Landing Page Tools

Nick Croft and Pamela Wilson

The Rainmaker Platform features powerful landing page creation tools.

In this session, Nick Croft and Pamela Wilson show you how the tools work, and how to make the most of them.

They discussed:

  • How to choose between the Template Builder and the Premade Template tools
  • Which landing page type will best meet your needs for videos, opt-ins, sales pages, and more
  • Insider tips for making the most of the powerful landing page tools in the Rainmaker Platform
  • A quick review of the A/B Testing tool, and how to use it to run high-converting landing pages

Read More...

LinkedIn Best Practices (and a Few Secrets)

Sean Jackson is Copyblogger Media's CFO and a founding partner ... and he's also a big fan of LinkedIn. He's passionate about LinkedIn as an authority and content platform, and he came by to share his best practices with us.

In this session, Sean and Sonia talked about:

  • The types of profiles that attract more connections and clients
  • Who to connect with ... and who to avoid
  • Techniques for increasing your LinkedIn reach (without spamming)
  • The one-minute SEO "trick" that LinkedIn makes easy
  • How to give more (and get more) from LinkedIn Discussion Groups

... and more!

Read More...

Rainmaker Bonus: How to Craft Winning Landing Pages

Brian Clark and Pamela Wilson

When you understand how to craft great landing pages, you’ll increase your email list opt-ins and revenue. Take some time to learn from one of the best in the industry!

In this session, Brian Clark and Pamela Wilson covered copy, design, and overall best practices for creating winning landing pages.

They discussed:

  • How to structure your landing page copy so it meets (and overcomes) objections
  • What design elements need to be on every landing page, and what design elements you should avoid like the plague
  • Easy tips for creating compelling calls to action that get clicks
  • Best practices for “running” a landing page once you’ve created it

Read More...

Replay: Q&A for January 30, 2015

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Read More...

How to Generate a Year’s Worth of Content Ideas

We’ve all faced it -- that blank screen glaring at us, while we struggle to think up a great idea for our next piece of content.

In this pre-recorded session, Chris Garrett and Sonia Simone gave you tools and techniques to generate a year’s worth of content -- without blood, sweat, or tears.

Chris and Sonia share with you:

  • The root causes of resistance and procrastination (and how to beat them)
  • Our favorite idea-generating tips and tools
  • Simple research that can uncover juicy content ideas
  • How to use Drill-Down questions to spin dozens of ideas from a single point
  • Using the calendar to spark your creativity

... and more!

Read More...

Replay: Q&A for January 16, 2015

Robert Bruce and Stefanie Flaxman

In this Q&A, Robert and Stefanie answered your individual business questions. Listen to the replay, or download to your iPod using the player and download links provided.

Read More...

How to Stand Out in a Crowded Niche

Jerod Morris and Sonia Simone

Sometimes it feels like all the good content and business niches are "taken." There's so much great content, especially in the most popular topics. So how are you ever going to stand out with yours?

Copyblogger's Jerod Morris and Sonia Simone have both fought this battle, starting from scratch -- and won it. In this session, they showed you how you can, too.

They talked about:

  • Why you want to tackle a crowded niche in the first place
  • Sonia's favorite content technique for building authority -- even if you don't have a portfolio of work yet
  • How to find your social media niche
  • How to use audience events to build a tribe
  • How to find the gaps that other publishers aren't seeing

Read More...

Rainmaker Bonus: How to Prepare for a Satisfying Customer Experience

Chris Garrett and Pamela Wilson

In this session, Chris Garrett and Pamela Wilson share the best way to plan your customer’s experience — and your website.

They discuss:

  • How to plan your customer’s journey so you can move them smoothly from discovering your website, to becoming interested prospects, and finally customers
  • The tools and techniques we use when planning web pages and products
  • How to avoid feeling overwhelmed by the planning process and break down your work into manageable chunks
  • You’ll discover information, insider tips, and answers to the questions submitted on our forum.

Read More...