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Authority Rainmaker Replay: Customer Experience vs Conversion Optimization

Brian Clark, Scott Stratten and Ryan Deiss

This session was recorded at our Authority Rainmaker live event in May, 2015.

It’s an epic philosophical battle on how best to sell online. In one corner, we’ve got customer experience advocate Scott Stratten, author of UnSelling: The New Customer Experience, which was named “Sales Book of the Year” by 1-800 CEO-READ.

In the opposite corner, we’ve got Ryan Deiss, new media entrepreneur and founder of DigitalMarketer.com, a group that’s invested over $15,000,000 of their own money on marketing tests to successfully improve conversion optimization.

In the middle, literally and figuratively stands Brian Clark, founder and CEO of Copyblogger Media, who thinks we can all get along just fine ... maybe.

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Replay: Q&A for May 8, 2015

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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Behind the Scenes for the Rainmaker.FM Launch

Sonia Simone, Jerod Morris and Robert Bruce

Take a look behind the curtain as Sonia Simone, Jerod Morris, and Robert Bruce talk about some of the lessons we've learned in launching our new digital marketing podcast network.

This was a massive project, involving the talents and hard work of many different people across our team. We talk about:

  • Why you need great ideas ... and why ideas are worthless
  • How to determine (and stick to) your larger business goals with an ambitious project
  • Our best practices for working with your team
  • How to build your system and make it work
  • Keeping your eye on the long game

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Replay: Q&A for April 24, 2015

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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How to Create One Amazing Blog Post Every Single Week

Pamela Wilson and Stefanie Flaxman

Pamela Wilson wrote a post per week from 2010-2014 on Big Brand System. She’s taken what she learned on her own blog and is now applying it to our own Copyblogger blog.

Stefanie Flaxman is Copyblogger's Editor-in-Chief, and is an expert in keeping good content flowing, day after day.

Stefanie and Pamela discussed:

  • Why consistently-published content is one of the most effective ways to boost your website’s popularity
  • An easy way to capture post ideas so the blank page won't faze you
  • How to set yourself up to win at content creation: the tools; the environment; the systems you need to succeed
  • A simple way to save time and write better-quality posts

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Landing Pages that Convert

Tony Clark and Sonia Simone

In this session, Sonia Simone chatted with Copyblogger Media COO Tony Clark about conversion best practices, and how we at Copyblogger and StudioPress optimize pages for our own businesses.

Sonia and Tony talked about:

  • The role of landing pages for a business site, and why optimization matters
  • How to start improving results on a page that matters to your business
  • Lessons learned from our own landing pages
  • Tony's most important "best practices" for landing pages
  • Surprises we've encountered along the way

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Replay: Q&A for April 3, 2015

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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Creating an Email Autoresponder Series That Builds Your List

Pamela Wilson and Jerod Morris

Earlier this month, we talked about how to get the "opt in" to build your email list. But once you have those subscribers, what's the best kind of content to send them?

One of our favorite techniques is the email autoresponder -- a series of messages designed to move your subscribers from stranger to customer to raving fan of your business. In this session, Pamela (Copyblogger's VP of Educational Content) and Jerod (VP of Marketing) shared:

  • How to discover an irresistible topic for your email autoresponder
  • One simple question that helps you gather valuable intelligence from your audience
  • Three ways to use your autoresponder to increase engagement on your website
  • A simple way to incorporate offers that move people from prospects to customers

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Rainmaker Bonus: An Introduction to Rainmaker’s Podcasting Tools

Jerod Morris and Pamela Wilson

When you understand how to use the Rainmaker Platform podcasting tools, you’ll be able to harness the power of audio content -- including starting your own podcasting network like the one Copyblogger Media recently launched.

In this session, Jerod Morris and Pamela Wilson cover how to get started with the Rainmaker Platform podcasting tools.

They discussed:

  • A foolproof method for deciding on a podcast topic
  • How to expertly upload your audio and share it with Rainmaker’s built-in tools
  • Pro tips for getting the best-quality recording

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Replay: Q&A for March 20, 2015

Pamela Wilson and Sonia Simone

In this Q&A, Pamela and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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