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How to Generate a Year’s Worth of Content Ideas

We’ve all faced it -- that blank screen glaring at us, while we struggle to think up a great idea for our next piece of content.

In this pre-recorded session, Chris Garrett and Sonia Simone gave you tools and techniques to generate a year’s worth of content -- without blood, sweat, or tears.

Chris and Sonia share with you:

  • The root causes of resistance and procrastination (and how to beat them)
  • Our favorite idea-generating tips and tools
  • Simple research that can uncover juicy content ideas
  • How to use Drill-Down questions to spin dozens of ideas from a single point
  • Using the calendar to spark your creativity

... and more!

Additional Resources

Disclosures

This session contains no affiliate links or promotions.

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Replay: Q&A for January 16, 2015

Robert Bruce and Stefanie Flaxman

In this Q&A, Robert and Stefanie answered your individual business questions. Listen to the replay, or download to your iPod using the player and download links provided.

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How to Stand Out in a Crowded Niche

Jerod Morris and Sonia Simone

Sometimes it feels like all the good content and business niches are "taken." There's so much great content, especially in the most popular topics. So how are you ever going to stand out with yours?

Copyblogger's Jerod Morris and Sonia Simone have both fought this battle, starting from scratch -- and won it. In this session, they showed you how you can, too.

They talked about:

  • Why you want to tackle a crowded niche in the first place
  • Sonia's favorite content technique for building authority -- even if you don't have a portfolio of work yet
  • How to find your social media niche
  • How to use audience events to build a tribe
  • How to find the gaps that other publishers aren't seeing

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Rainmaker Bonus: How to Prepare for a Satisfying Customer Experience

Chris Garrett and Pamela Wilson

In this session, Chris Garrett and Pamela Wilson share the best way to plan your customer’s experience — and your website.

They discuss:

  • How to plan your customer’s journey so you can move them smoothly from discovering your website, to becoming interested prospects, and finally customers
  • The tools and techniques we use when planning web pages and products
  • How to avoid feeling overwhelmed by the planning process and break down your work into manageable chunks
  • You’ll discover information, insider tips, and answers to the questions submitted on our forum.

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How to Conduct a Content Quality Audit

Sonia Simone

You'll see advice around the web on how to create a "content audit" for your website, often to make sure that the site is up to snuff for things like search engine optimization.

But at Copyblogger, we know that the most important SEO strategy is consistently terrific content. So this week, in this quick, focused, pre-recorded session from Sonia Simone, Copyblogger's chief content officer, you'll learn how to audit your site for a great audience experience.

In this session, Sonia covered:

  • How to prepare for your content audit
  • The elements to look most closely at
  • The simplest way to make your content more user-friendly
  • How to decide if your content "mix" is on target
  • What to do after the audit is completed

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Rainmaker Bonus: Product Setup Success Secrets

Andrea Rennick and Pamela Wilson

When you understand how to easily create products for your Rainmaker Platform website, you’ll be able to go from an idea to an offer in record time.

In this session, Andrea Rennick and Pamela Wilson show you:

  • How to create a free product on your Rainmaker site
  • How to create a paid product
  • How to add products to pages and posts
  • Creative ideas for presenting offers to your prospects and customers

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Brian Clark on Content and Marketing Trends for 2015

Brian Clark and Sonia Simone

Copyblogger founder Brian Clark joined us this week to talk about the content and marketing landscape as he sees it for 2015 and beyond.

He and Sonia talked about:

  • Where you should be putting your time and attention in the new year
  • What to do about the biggest content marketing “problem” right now
  • The content type you should add to your mix this year
  • Content promotion in the era of “content shock”
  • What to quit doing right away
  • The right mindset for launching new projects

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Replay: Q&A for December 12, 2014

Stefanie Flaxman and Sonia Simone

In this Q&A, Stefanie and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Rainmaker Bonus: Content Tools 101 Class

Andrea Rennick and Pamela Wilson

The Rainmaker Platform features some powerful content creation tools. But are you making the most of them?

In this session, Andrea Rennick and Pamela Wilson go back to the basics and share tips for content creation on the Rainmaker Platform.

They discussed:

  • Best practices for creating high-performance posts and pages
  • How to use content area widgets to customize your website
  • New ideas for forms on your website, and how to use the form creator tool

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Prepare Now for an Awesome 2015

Chris Garrett and Sonia Simone

2015 is coming up ... and it's time to prepare your business for more profits, customers, and success than ever. In this session, Chris Garrett and Sonia Simone talked about the key areas to look at, to find where your business can do better. They also talked about *how* to get it all done, including tools and techniques for better productivity and motivation.

They discussed:

  • Which elements to focus on to build your business
  • How to widen your professional network next year
  • The "Pivotal Technique" that will help get you where you want to go (even if you're a bit of a flake)
  • The easiest way to build better work habits
  • How to stay motivated and productive all year, not just in January

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