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Replay: Q&A for July 11, 2014

Robert Bruce and Sonia Simone

In this Q&A, Robert and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.
 

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How I Did It: The Evolution of an Online Service Business

Sonia Simone and Henneke Duistermaat

In this session, Sonia and Henneke walk through how Henneke built her online service business as a copywriter, starting without a list, without an audience or professional network, and without a firm plan for the services she wanted to deliver.

This session is applicable to virtually any service business that's using the web to find new customers.

Resources

Note: This session contains no affiliate links or promotions.

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How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content

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Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business

Recommended resources

Here are the resources Kim and Chris recommended in the seminar:

  • HipChat for group chat
  • The Cerb platform for online collaboration

Disclosures

This session contains no affiliate promotions or links.

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Replay: Q&A for June 13, 2014

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Podcasting 301: Advanced Audio Tips and Strategies

Ian Shepherd and Sonia Simone

Audio engineer Ian Shepherd joined us to share his insights on creating higher-quality audio content.

Ian and Sonia talked about:

  • How to build a (really) cheap portable "vocal booth" to make your voice sound amazing
  • Simple tips for getting warmth, depth, and clarity of sound
  • Editing suggestion for fixing those thumps, bumps, and mic pops
  • Microphone technique and placement
  • Ian's thoughts on the right mic for your audio

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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The 5 P Approach to Copy that Crushes It 

Things have gone terribly wrong. In a flash you’ve lost your job or your business, and you’re teetering on the brink of bankruptcy. It can happen to anyone. So what’s the one skill that can get you back everything you’ve lost, and more? Some would say it’s sales. That’s close, but it’s not exactly right. Better to be able to sell stuff by being able to write. This 43 page ebook will give you a solid foundation in the most profitable skill on the planet, the one skill that almost every business needs, and always will ... copywriting.

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Design for Engagement, Sales, and Growth

Chris Garrett and Sonia Simone

We all want our sites to look good, but design can do a lot more than that for your business. In this session, Chris talks about some of the marketing and conversion benefits you can get from smart design.

In this expansion to his live Authority Intensive talk, Chris dove into:

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Replay: Q&A for May 23rd, 2014

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Takeaways from Authority Intensive 2014

Jerod Morris and Sonia Simone

If you were at our live event a few weeks ago, you know it was an intense combination of connection, education, and inspiration.

In this session, Jerod and Sonia discuss some of their key takeaways from the event -- both concerning what was onstage, and what was happening offstage. They shared their favorite Aha! moments from talks by known heavy hitters like Seth Godin and Darren Rowse, as well as some key teachings from folks you might not know yet -- but should.

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