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Master Class: How to Put Together Your Marketing Story

Demian Farnworth and Sonia Simone

In this session, Copyblogger's Chief Copywriter Demian Farnworth and CCO Sonia Simone discussed in depth how to craft a powerful marketing story for your business.

They talked about:

  • How to define the characters of a great marketing story
  • Where to find the hook of the story
  • Why the story frame is critical
  • What the research says about emotion and decision-making
  • How to uncover your audience's worldview for more powerful storytelling

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Replay: Q&A for July 25, 2014

Pamela Wilson and Sonia Simone

In this Q&A, Pamela and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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How to Make Money with Your Blog

Chris Garrett and Robert Bruce

Many of you know that in addition to being a frequent contributor on Authority (and chief digital officer at Copyblogger Media), Chris Garrett is co-author of the ProBlogger book.

In this session, Chris talked with Robert Bruce about that burning question:

How can I make money with my blog?

They discussed:

  • The difference between making money from your blog and making money because of it
  • The 3 approaches to monetization and how to choose the right one for your site
  • What you can do today to start making revenue
  • Long-term versus short-term business thinking
  • What you need to have in place before you can make a full-time income
  • What not to do

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Replay: Q&A for July 11, 2014

Robert Bruce and Sonia Simone

In this Q&A, Robert and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.
 

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How I Did It: The Evolution of an Online Service Business

Sonia Simone and Henneke Duistermaat

In this session, Sonia and Henneke walk through how Henneke built her online service business as a copywriter, starting without a list, without an audience or professional network, and without a firm plan for the services she wanted to deliver.

This session is applicable to virtually any service business that's using the web to find new customers.

Resources

Note: This session contains no affiliate links or promotions.

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How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content

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Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business

Recommended resources

Here are the resources Kim and Chris recommended in the seminar:

  • HipChat for group chat
  • The Cerb platform for online collaboration

Disclosures

This session contains no affiliate promotions or links.

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Replay: Q&A for June 13, 2014

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Podcasting 301: Advanced Audio Tips and Strategies

Ian Shepherd and Sonia Simone

Audio engineer Ian Shepherd joined us to share his insights on creating higher-quality audio content.

Ian and Sonia talked about:

  • How to build a (really) cheap portable "vocal booth" to make your voice sound amazing
  • Simple tips for getting warmth, depth, and clarity of sound
  • Editing suggestion for fixing those thumps, bumps, and mic pops
  • Microphone technique and placement
  • Ian's thoughts on the right mic for your audio

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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The 5 P Approach to Copy that Crushes It 

Things have gone terribly wrong. In a flash you’ve lost your job or your business, and you’re teetering on the brink of bankruptcy. It can happen to anyone. So what’s the one skill that can get you back everything you’ve lost, and more? Some would say it’s sales. That’s close, but it’s not exactly right. Better to be able to sell stuff by being able to write. This 43 page ebook will give you a solid foundation in the most profitable skill on the planet, the one skill that almost every business needs, and always will ... copywriting.

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