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Authority Business Coaching: Derek Little

With Derek Little, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Derek Little.

Derek says he’s in 3 different businesses with some crossover: Content marketing consulting, B2B copywriting, and mastermind groups. Derek has taken many different classes so has a wide set of skills to work from. His biggest challenges right now are cash flow, multi-tasking, improving his skills, and seeing the truth of how things are really going (all he has is himself and he’s guessing)!

Derek wants to find ways to grow his copywriting business, by knowing his target market better. He wants to find ways to grow his masterminding business which he sees as a tough sell because people don’t get what a mastermind group is until they try it. Finally, he wants to learn how to be a better marketing consultant so he can improve his process for helping small businesses in need of a marketing strategy.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

NOTE: Our apologies for any audio technical issues on the replay.

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The Epic Content Project: Create One Piece of Epic Content This Summer

Sonia Simone and Stefanie Flaxman

Sonia Simone and Stefanie Flaxman share proven tips to choose a project, start it, work on it, and complete it before you know it. In this session, Sonia and Stefanie talk about:

  • How to determine what project is right for you
  • Determining the power of epic content
  • Defining the complete scope of your project
  • What question you can meaningfully address for your audience
  • When to decide to do your formatting and progression checks
  • How to schedule your milestones
  • And how to get to your launch day!

Visit the forum thread for this session.

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Blog Post Tear-Down!

Sonia Simone and Will DeWitt

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Will DeWitt joined us for this session. Will is from our Editorial team, and works with us on our email marketing, newsletters, social media advertising, and content publishing. Will also runs a popular sports blog and podcast, so he’s been in the trenches. 🙂

Visit the forum thread for this session.

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Master Class: A 5-Step Strategy for Attracting the Right Audience

Brian Clark and Sonia Simone

Never face the “blank page blues” again! In this session, Copyblogger founder Brian Clark showed us his process for developing a winning content strategy for any niche or industry. This simple 5-step process will provide you with a hands-on methodology that you can use to understand exactly who your audience is, what information they need, and how they need to “hear” that information.

Visit the forum thread for this session.

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Replay Q&A for June 16th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Lori Sailiata

With Lori Sailiata, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Lori Sailiata.

Lori is a writer and creative who values self-determination. She has a wide range of interests and backgrounds, and she’s working on getting a couple of projects off the ground.

Her challenge now is to achieve “lift off” on her projects and find the right model to make the business work. She’s looking to clarify her business goals and understand the likely obstacles. And, like most new business owners, her priorities are cash flow and a stable client base.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

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Master Class: The Changing Face of Blogging

Chris Garrett and Sonia Simone

Chris Garrett and Sonia Simone talked about the role that blogging is playing in content marketing in 2017 ... what's changed, and what's stayed the same. In this session, Chris and Sonia talked about:

  • Whether it's true that every content marketer needs a blog
  • What blogs need today to stand out above the crowd
  • Traffic strategies that work
  • The path from blog readers to loyal customers
  • Using blogging software to host multimedia content
  • Easy tech solutions to complicated problems

Visit the forum thread for this session.

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Replay Q&A for May 26th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Reality-Based Tips for Getting More Freelance Clients

Sonia Simone and Beth Hayden

Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.

Sonia and Beth talked about:

  • Common myths about where to find great clients
  • Beth’s surprising “secret weapon” for finding clients -- and why most freelancers are using it the wrong way
  • The role that Content Certification plays in Beth’s business
  • When to pull the plug on clients who just aren’t working out
  • How specialization can increase your revenue and the quality of your clients

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Authority Business Coaching: Doug Stetzer

With Doug Stetzer, Tony Clark, and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus each coaching session on one member’s business, and this month Sonia Simone and Rainmaker COO Tony Clark met with Doug Stetzer.

Doug has a family business in a very traditional field, and he and his dad offer consulting as part of their revenue mix. Doug needs a plan for moving beyond the “founder trap,” and building a business that doesn’t need his dad’s daily input.

In this session, we worked on uncovering digital possibilities for Doug’s business and also took a look at how he can improve conversion from free content to paid.

As always, we worked with Doug to help him identify his assets and constraints and to move forward toward his goals.

NOTE: Please excuse the audio issues on the call, they resolve after the 06:30 mark. Thanks!

To apply for your own Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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