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Behind the Scenes for the StudioPress Sites Launch

With Sonia Simone, Tony Clark, and Brian Gardner

In this exclusive session, fresh from the launch of a brand-new business line, Sonia takes you behind the scenes with two of the Rainmaker Digital founding partners: Tony Clark, Chief Operations Officer, and Brian Gardner, Chief Product Officer and founder of StudioPress.

In this session, we talked about:

  • What we saw that led us to launch a major new project
  • The in-depth analysis we conducted to decide exactly what the new product should look like
  • The questions we ask when we’re thinking about a resource-intensive new project
  • Making decisions when your business is part of a larger community
  • The most important elements to have in place when you want to tackle something big

Visit the forum thread for this session.

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Master Class: Strong Writing Makes Strong Content

Sonia Simone, Robert Bruce, and Stefanie Flaxman

No matter what kind of content you create, improving your writing will make it better.

In this session, Sonia Simone talked with Robert Bruce and Stefanie Flaxman from the Copyblogger editorial team about their favorite tips for more powerful writing.

Sonia, Robert, and Stefanie talk about:

  • The power that comes from finding the perfect word
  • Editing tips to make your writing clearer and more forceful
  • How to avoid pitfalls like hype, jargon, and “corporate cheese”
  • Finding your voice -- or your client’s voice
  • Quick fixes to add punch and power

Visit the forum thread for this session.

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Replay Q&A for January 27th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark (Rainmaker Digital's COO) answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Traffic School: Growing Your Audience with Guest Publication

Sonia Simone and Stefanie Flaxman

Whether we’re starting out or we’re seasoned vets, we all want more web traffic. What’s the best way to get more of it?

The best answer is … not in any single way, but with a carefully-chosen handful of proven strategies. This month, we talked about guest publication (sometimes called guest blogging) as a strategy that has multiple benefits … if you set it up properly.

In this session, you’ll learn:

  • How to find sites to publish to
  • The elements your guest content should always include
  • Networking strategies for connecting to bigger publishers
  • Balancing your guest content with content for your own site
  • Why “bucket list” guest posting doesn’t work

Visit the forum thread for this session.

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Authority Business Coaching: Pam Neely

With Pam Neely, Sonia Simone, and Jerod Morris

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Jerod Morris met with Pam Neely.

Pam Neely is an award-winning freelance blogger with an agency background, a solid 18-year history in online marketing, and a waiting list of clients. Her ghostwritten work about content marketing, email marketing, SEO, social media, and productivity has appeared on high-profile sites like Forbes and Entrepreneur, among others.

Pam is ready to pivot away from ghostwriting and wants to get clear on what the next phase of her professional life looks like.

She's also the owner of a neglected website she'd like to turn into a revenue channel and wants a punch list of improvements for it.

If you're looking to redirect your career as well, this session will give you some helpful tips on how to go about doing just that.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Kick off 2017 with a Fresh Commitment to Your Content

Sonia Simone and Brian Clark

“Content marketing” is a bigger industry than ever … but is all of that content really doing any good?

In this session, Sonia Simone talks with Copyblogger founder Brian Clark about what we should keep in our content strategies this year … and what we should leave behind.

Sonia and Brian discuss:

  • Why Copyblogger is focusing on going “back to basics” -- and what that means for content creators
  • The problem with content marketing, and our ideas for how to fix it
  • How to do a better job serving our audiences and communities
  • Whether there’s such a thing as “too much transparency”
  • How to blend strategy with an authentic individual voice
  • Where to put your focus this year

Visit the forum thread for this session.

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Master Class BONUS: A Website Content Action Plan

Sonia Simone and Pamela Wilson

Setting up a new website can feel daunting -- and making the site live can feel downright terrifying.

But there are compelling reasons to make your site live sooner rather than later. In this session, we share an approach for filling a new website with the right content at the right time -- all on a schedule that won’t overwhelm you.

You’ll discover:

  • What your Home page really needs to do for your site visitors (what needs to be there and what you can leave out)
  • Simple approaches to writing a winning About page
  • How to begin adding content to your site in a way that’s pre-planned and organized
  • A mindset shift that will give you the confidence to make your site live, even if it’s not “perfect”

Visit the forum thread for this session.

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Master Class: Create Your Long-Term Content Marketing Strategy and Map Out Your Content Plan

Sonia Simone and Pamela Wilson

Are you fired up about content creation? Let’s channel that energy and enthusiasm into a content plan you can set up now and use for years to come to guide the content you write.

In this session, you’ll learn:

  • An easy technique for deciding on your categories and tags
  • How to use your categories to inspire your content themes and topics
  • A simple approach that helps you develop content that meets your site visitors’ needs wherever they are in their customer journeys

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

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Authority Business Coaching: James Churches

With James Churches, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with James Churches.

James has a BHAG: a Big Hairy Audacious Goal. It’s so big and so audacious it’s a little scary. Have you ever had one of those ideas? (They happen to most entrepreneurs.)

In this session, Sonia and Pamela walk James through how to approach his goal: how to test first before he sinks time and energy into developing it; how to break it down into doable pieces; and how to keep his spirits up in the early days of development.

If you’ve ever had a big idea that kept you up at night, be sure to check out this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Master Class: Setting Yourself Up for Content Creation Success

Sonia Simone and Pamela Wilson

Ready to set up your content creation factory?

Content marketing can become a fun and fulfilling part of your routine when you pay attention to the elements we cover in this session.

Set yourself up for content creation success when you:

  • Understand why content marketing works better than traditional marketing
  • Discover how to make content creation a habit and a routine
  • Learn the mindset shift that allows you to approach content creation like a fun, creative act
  • Focus less on individual pieces of content and more on your “Lifetime Body of Work”

Visit the forum thread for this session.

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