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Replay Q&A for October 21st, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Giuseppe Fratoni

With Giuseppe Fratoni, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Giuseppe Fratoni.

Giuseppe is a Rome-based digital marketing strategist and business coach, who practiced law for a full decade before switching careers.

He became disillusioned with the legal profession right around the time he discovered the power and flexibility of an online-based business.

He has built his online business over the last 18 months and has great relationships with the clients he’s helped.

But Giuseppe wants to do more. Specifically, he wants to pinpoint a way to differentiate himself from other people in his field.

If you’re working on differentiating your business, be sure to tune in to this session.

Visit the forum thread for this session.

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Master Class: Lead Prospects Straight to Your Goals with an Appealing User Experience

Pamela Wilson and Mary Shaw

Is your website clear and compelling? Or confusing and colorless? Are your visitors converting?

Join Pamela Wilson and user experience (UX) expert Mary Shaw as they talk about how to structure your website so site visitors will understand (and be enticed by) your offers. Discover how your site structure can funnel people directly to pages that help you meet your business goals.

In this session, you’ll learn:

  • How to gather intel on your competitors so you can decide how to structure your site
  • The big UX “no-nos” you should avoid at all costs
  • Simple ways to reduce the friction on your website so users stick around long enough to convert

Mary has worked with large corporations and smaller businesses -- we were honored to have her on this session to share her many years of UX experience so we can improve our authoritative websites.

Visit the forum thread for this session.

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Replay Q&A for September 30th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Behind the Scenes with Rachel Rodgers

Rachel Rodgers with Pamela Wilson

Obtaining a law degree used to mean earning the ability to write your own ticket to a high-paying, long-lasting career.

Things are different now. Many simple legal needs can be taken care of inexpensively online. Some of the reliable income streams lawyers counted on for years have dried up completely.

Rachel Rodgers has resolved this issue in her own career by devoting herself to teaching online business owners best practices for managing their intellectual property, smart product creation techniques, how to set up a business to be successful from Day 1, and more.

In this Authority Behind the Scenes session, we learn how she does it.

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Authority Business Coaching: Christie Osborne

With Christie Osborne, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Christie Osborne.

Christie is a writer who is struggling to raise her prices. She’d like to double them.

But when it’s time to talk about price, she freezes up.

She’d also like to diversify her income stream to include individual and group consulting, online courses, and digital downloads.

Her goal is to be known as a thought leader in her field ... and to make enough money that her husband can quit his job.

We love audacious goals, and that’s why we talked to Christie on this month's Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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How to Identify, Find, and Speak Directly to Your Perfect Customer

Sonia Simone and Pamela Wilson

The very first step of any content marketing strategy is identifying the perfect customer you want to reach with your messages.

It’s a crucial decision: if you get it wrong, you could end up spinning your wheels for years, not knowing why you have nothing to show for your hard work.

In this session, Sonia and Pamela review:

  • The quick, step-by-step process you can use to define the perfect customer “avatar” for your business
  • The difference between a descriptive avatar and demographic data
  • The one question you must ask to understand why your product or service is the answer your prospect is looking for
  • Where and how you can find your perfect customer
  • How to use your customer’s own words to sharpen your marketing message

If you suspect you may have misunderstood your perfect customer, don’t miss this session.

And if your business has evolved and you need to revisit your customer avatar -- we’ve got you covered.

Visit the forum thread for this session.

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How to Add Sparkle and Polish to Your Written Content

Sonia Simone and Pamela Wilson

There’s a lot of content on the internet already. Will your article get the attention you need so you can connect and engage with the audience you want to attract?

The only way it will have a chance is if it’s great.

But what makes content great? Great content is:

  • Well-written and grammatically correct
  • Memorable and features an interesting “angle”
  • Written with an identifiable voice that connects with the audience

Great content also has a little extra ... something.

To discover how to polish your content and add that extra “something,” tune in to this pre-recorded session to hear Sonia and Pamela chat about how they accomplish this and how you can too.

Visit the forum thread for this session.

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Behind the Scenes with Hashim Warren

Hashim Warren with Pamela Wilson

Hashim Warren is the first to admit that his online journey has been “weird.” (Don’t we all feel that way?)

He’s worked with some well-known names like Oprah Winfrey, Eminem’s Shady Records, Def Jam Enterprises, and more.

He’s leveraged his online experience into positions with two companies where he develops their online presence.

And he’s fortunate to be able to drive his career in the direction he wants it to go. Tune in to discover how he’s done it!

Visit the forum thread for this session.

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Replay Q&A for August 19th, 2016

Pamela Wilson and Brian Gardner

This week, Pamela Wilson was joined by StudioPress Founder and Rainmaker Digital partner Brian Gardner.

Brian’s a busy guy and isn’t able to join us very often, so this was an opportunity to take advantage of the occasion to ask one of the most-respected Premium WordPress theme developers around a question.

Visit the forum thread for this session.

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