Things have gone terribly wrong. In a flash you’ve lost your job or your business, and you’re teetering on the brink of bankruptcy. It can happen to anyone. So what’s the one skill that can get you back everything you’ve lost, and more? Some would say it’s sales. That’s close, but it’s not exactly right. Better to be able to sell stuff by being able to write. This 43 page ebook will give you a solid foundation in the most profitable skill on the planet, the one skill that almost every business needs, and always will ... copywriting.
This -- now in ebook form -- is the original (and still free) 20-part course that Sonia Simone wrote years ago, delivering the techniques and strategies you need to know to become a much smarter marketer online. You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this invaluable advice to work in your own business. You don't have to be a genius to master Internet marketing ...
No matter what kind of business you're in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That's why we say authority rules.
On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you'll need to get to that enviable position.
It's these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.
To get you started, we've put together this report, which will get you up to speed fast on the fundamentals of effective online marketing.
Revealing the tips, secrets, and strategies of writing for search engine optimization, this ebook provides you with a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. This ebook is designed to get you up and running with the basics of writing great copy that actually sells.
What makes content marketing work? In a word -- Authority. Now, it’s fine to “appoint yourself” at the beginning of your quest for authority, to have confidence in your abilities and in the value you can provide. But it can’t end there, and in this ebook you'll find the path to true Authority.
The true power of content marketing is in building an audience. Rather than joining the constant rat race of conventional online lead generation, an audience puts your business into an entirely different space within your industry. What is it exactly about content marketing that leads to higher revenue and more profit? Why is this type of traffic, and these type of leads, better than others? This ebook delivers the answers.
What does all-natural SEO, scoring more traffic, subscribers, and buyers, what to do if competitors won’t link to you, and the power of making enemies have in common? It's all part of the crucial need to spread your content into the world. You may be producing world-class content, but does anyone know it exists?
Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing. There are three main types of content that you need to create over time in order to perform effective content marketing -- cornerstone, connection, and conversion. This ebook takes a closer look at what we call the “5 Cs” of effective content marketing.