Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.
There is no better way to build a responsive audience of clients or customers for your business, than with the classic workhorse of the Internet, your email list. Email provides you the most direct line of communication for conversion to sales, and this ebook delivers the basic email marketing strategies that work toward that crucial end.
Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. That information (and much more) is worth its weight in gold, if you know what to do with it. And that’s what this ebook is all about.