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How to Write Magnetic Headlines

Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.

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Keyword Research: A Real-World Guide

Keyword research is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. That information (and much more) is worth its weight in gold, if you know what to do with it. And that’s what this ebook is all about.

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Content Marketing: How to Build an Audience that Builds Your Business

Content drives the Internet, and consumers are looking for information that solves a problem, not an immediate sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, while providing a baseline introduction to the benefits of your product or service. Read this ebook and learn how to put the power of content to work for your business.
 

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Content Marketing Research: The Crucial First Step

Let’s face it -- doing research isn't as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer. But solid research is essential if you truly want to be successful as a content marketer. This ebook takes this typically unsexy topic and turns it into a very doable, and yes, even interesting, part of your business strategy.

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