It’s official: the old-fashioned, “spammy” techniques of SEO are definitively dead. Google has worked tirelessly to defeat tricks, scams, and “black hat” methods of getting sites onto the first page of the search results.
But ... search engine traffic is still undeniably valuable. And you don’t have to just hope that the search engines will eventually recognize your site. There are recognized, smart content strategies that will help your site with the search engines -- while (and this is critical) creating a terrific experience for your audience and customers.
Copyblogger’s founder and CEO Brian Clark joined us to talk about what works today for search engine optimization -- and what tactics and strategies to leave behind.