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Welcome to Authority Seminars

Want to know how to write irresistable copy? Create an effective landing page? Turn your blog into a business? Then you'll find your answers in these in-depth audio seminars taught by authorities in copywriting, content marketing, blogging, and so much more.

SEO: What You Need to Know, Today and Tomorrow

It’s official: the old-fashioned, “spammy” techniques of SEO are definitively dead. Google has worked tirelessly to defeat tricks, scams, and “black hat” methods of getting sites onto the first page of the search results.

But ... search engine traffic is still undeniably valuable. And you don’t have to just hope that the search engines will eventually recognize your site. There are recognized, smart content strategies that will help your site with the search engines -- while (and this is critical) creating a terrific experience for your audience and customers.

Copyblogger’s founder and CEO Brian Clark joined us to talk about what works today for search engine optimization -- and what tactics and strategies to leave behind.

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Replay: Q&A for February 13, 2015

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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Replay: Q&A for January 30, 2015

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

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How to Generate a Year’s Worth of Content Ideas

We’ve all faced it -- that blank screen glaring at us, while we struggle to think up a great idea for our next piece of content.

In this pre-recorded session, Chris Garrett and Sonia Simone gave you tools and techniques to generate a year’s worth of content -- without blood, sweat, or tears.

Chris and Sonia share with you:

  • The root causes of resistance and procrastination (and how to beat them)
  • Our favorite idea-generating tips and tools
  • Simple research that can uncover juicy content ideas
  • How to use Drill-Down questions to spin dozens of ideas from a single point
  • Using the calendar to spark your creativity

... and more!

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Replay: Q&A for January 16, 2015

Robert Bruce and Stefanie Flaxman

In this Q&A, Robert and Stefanie answered your individual business questions. Listen to the replay, or download to your iPod using the player and download links provided.

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How to Conduct a Content Quality Audit

Sonia Simone

You'll see advice around the web on how to create a "content audit" for your website, often to make sure that the site is up to snuff for things like search engine optimization.

But at Copyblogger, we know that the most important SEO strategy is consistently terrific content. So this week, in this quick, focused, pre-recorded session from Sonia Simone, Copyblogger's chief content officer, you'll learn how to audit your site for a great audience experience.

In this session, Sonia covered:

  • How to prepare for your content audit
  • The elements to look most closely at
  • The simplest way to make your content more user-friendly
  • How to decide if your content "mix" is on target
  • What to do after the audit is completed

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Brian Clark on Content and Marketing Trends for 2015

Brian Clark and Sonia Simone

Copyblogger founder Brian Clark joined us this week to talk about the content and marketing landscape as he sees it for 2015 and beyond.

He and Sonia talked about:

  • Where you should be putting your time and attention in the new year
  • What to do about the biggest content marketing “problem” right now
  • The content type you should add to your mix this year
  • Content promotion in the era of “content shock”
  • What to quit doing right away
  • The right mindset for launching new projects

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Replay: Q&A for December 12, 2014

Stefanie Flaxman and Sonia Simone

In this Q&A, Stefanie and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

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Replay: Q&A for November 21, 2014

Jerod Morris and Sonia Simone

In this Q&A, Jerod and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

Read More...

Replay: Q&A for November 7, 2014

Chris Garrett and Sonia Simone

In this Q&A, Chris and Sonia answered your individual business questions.
Listen to the replay, or download to your iPod using the player and download links provided.

Read More...