Find out more

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Replay Q&A for July 15th, 2016

Sonia Simone and Charlie Gilkey

This week, Pamela Wilson was joined by productivity and team-building expert Charlie Gilkey. Charlie joined us in May for a content productivity session (watch it here). Pamela and Charlie are here to help you with your business challenges this week.

Forum thread for this session.

Read more...

Authority Business Coaching: Devishobha Chandramouli

With Devishobha Chandramouli, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Devishobha Chandramouli.

Devishobha owns KidsKintha.com, a site that aims to educate parents so they can successfully raise happy, healthy children. Her site delivers research-grounded, bite-sized pieces of information, which makes it popular with busy parents.

Now Devishobha wants to move into e-commerce. She’d like to offer merchandise and some affiliate products, too. Her content and audience are in place -- how can she move into selling to them?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Read more...

Marketing Core: How to Build a Business as a Freelance Content Strategist

Sonia Simone and Pamela Wilson

What is a freelance content strategist, and why might you want to consider offering those services as a business?

As an Authority member, you are much more qualified to offer content strategy services than the average person. But what exactly is that service and how do content strategists turn a profit?

In this session, we offer you a complete toolkit you can use to serve clients as a freelance content strategist. You’ll discover:

  • How to take what you’re learning in Authority and offer it to future clients
  • How to help clients create a working content strategy
  • Services you can offer that will implement content strategies for your clients
  • Ways to make a major positive impact on your clients’ businesses
  • How to offer freelance content strategy services even if you’re not a writer

You'll learn how to offer freelance content strategy services. This session includes a downloadable resource you can use to implement what you learn.

Visit the forum thread for this session.

Read more...

Behind the Scenes with Jeff Goins: Writing a Blog vs. Writing a Book

Jeff Goins with Kelton Reid

Jeff Goins is a prolific writer. His site, goinswriter.com, launched in 2010 and is the platform from which he’s launched bestselling books like The Art of Work: A Proven Path to Discovering What You Were Meant to Do; The In-Between: Embracing the Tension Between Now and the Next Big Thing; You Are a Writer (So Start Acting Like One), and more.

Jeff also offers courses, a live event, and consulting. He has two podcasts (including one with our own Pamela Wilson). He’s a father of two. And he’s a sought-after speaker.

With such a busy life, how does he divide his time between creating content and getting his books written and published? How are creating content and writing a book different? How do they complement one another?

Learn all of the above in this session.

Visit the forum thread for this session.

Note: We apologize for the audio issues on the recording, they go away after the first 15 min. We are working on a fix.

Read more...

Replay Q&A for June 17th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Forum thread for this session.

Read more...

Authority Business Coaching Call: Sandi Batik

With Sandi Batik, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Sandi and Nick Batik.

Sandi and Nick own Hands-On WordPress Training, an Austin-based business which offers WordPress-related technical training. The business trains content developers, designers, code developers, and site administrators.

Their challenge now is to improve results from their marketing, specifically their marketing copy. And they're recovering from some setbacks: how can they make up for lost time and keep their confidence high?

That’s what we cover in this Authority Business Coaching call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Read more...

Master Class: How to Build a Powerful Content Funnel

Jerod Morris, Loryn Thompson, and Pamela Wilson

You may have heard about using funnels to get interested prospects to move toward becoming customers. And you may know a little about using ads to move prospects through your funnel.

In this session with Rainmaker Digital’s own Loryn Thompson and Jerod Morris, we covered how you can create content that takes full advantage of these two powerful marketing techniques.

You’ll discover:

  • The basic elements of any marketing funnel
  • How to create content that meets the needs of prospects and customers as they travel through your funnel
  • How to incorporate ads into your marketing funnel, with examples of a simple implementation and a more complex one

Read more...

Behind the Scenes with Charlie Gilkey: Content Productivity Edition

Charlie Gilkey with Pamela Wilson

Charlie Gilkey is -- in his own words -- a philosopher and a pragmatist.

And he’s one of our favorite people to tap when we want to talk about productivity.

For this session, we asked Charlie to specifically address how to best incorporate productivity habits into the content creation process. It’s a topic he’s written frequently about for Copyblogger.

Charlie’s goal is to help people thrive by using their creativity and energy in ways that help themselves, those around them, and the world at large.

We were happy to have him co-host this productivity session so we could all benefit from his insights.

Learn more about how to incorporate productive habits into your content creation process.

Visit the forum thread for this session.

Read more...

Authority Business Coaching: Burl Amsbury

With Burl Amsbury, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Burl Amsbury.

Burl is a business coach who helps farmers and ranchers manage their businesses effectively so they feel more fulfilled and secure in their work.

He develops and maintains long-term relationships with clients, basing his work partly on the coaching system he represents (FocalPoint) and partly on a custom approach he develops for each client.

His struggle now is how to build a viable email list.

You'll hear about Burl’s unique business (and clients), and we discuss ideas for growing his email list.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Read more...

Master Class: A Step-by-Step Process for Building Persuasive Sales Copy

Sonia Simone and Amy Harrison

Whether you’re crafting sales copy for yourself or for a client, you’ll discover new techniques for uncovering the right language to use, and the right order to use it in during this session with copywriter Amy Harrison.

Amy has many years of experience writing sales copy for clients as varied as business coaches, software providers, nutrition and fitness businesses, supermarkets, insurance companies, and more.

On top of her professional experience, Amy is an in-demand writing coach and trainer whose in-person coaching has taken her all over the world. And her online course, WriteWithInfluence.com, trains people who want to learn how to craft effective sales copy.

Amy is a gifted teacher! This session will share:

  • How to pinpoint the characteristics that will help sell your product or services
  • How to effectively use emotion in your sales copy
  • How to establish your offer’s value
  • How to anticipate and meet objections, and more

Visit the forum thread for this session.

Read more...