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Welcome to Authority Webinars

Need help attracting links? Setting up a membership site? Creating more content consistently? Then you'll find your answers in these in-depth video seminars taught by authorities in SEO, content marketing, conversion, and so much more.

How I Did It: The Evolution of an Online Service Business

Sonia Simone and Henneke Duistermaat

In this session, Sonia and Henneke walk through how Henneke built her online service business as a copywriter, starting without a list, without an audience or professional network, and without a firm plan for the services she wanted to deliver.

This session is applicable to virtually any service business that's using the web to find new customers.

Resources

Note: This session contains no affiliate links or promotions.

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How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content

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Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business

Recommended resources

Here are the resources Kim and Chris recommended in the seminar:

  • HipChat for group chat
  • The Cerb platform for online collaboration

Disclosures

This session contains no affiliate promotions or links.

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Podcasting 301: Advanced Audio Tips and Strategies

Ian Shepherd and Sonia Simone

Audio engineer Ian Shepherd joined us to share his insights on creating higher-quality audio content.

Ian and Sonia talked about:

  • How to build a (really) cheap portable "vocal booth" to make your voice sound amazing
  • Simple tips for getting warmth, depth, and clarity of sound
  • Editing suggestion for fixing those thumps, bumps, and mic pops
  • Microphone technique and placement
  • Ian's thoughts on the right mic for your audio

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Design for Engagement, Sales, and Growth

Chris Garrett and Sonia Simone

We all want our sites to look good, but design can do a lot more than that for your business. In this session, Chris talks about some of the marketing and conversion benefits you can get from smart design.

In this expansion to his live Authority Intensive talk, Chris dove into:

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Takeaways from Authority Intensive 2014

Jerod Morris and Sonia Simone

If you were at our live event a few weeks ago, you know it was an intense combination of connection, education, and inspiration.

In this session, Jerod and Sonia discuss some of their key takeaways from the event -- both concerning what was onstage, and what was happening offstage. They shared their favorite Aha! moments from talks by known heavy hitters like Seth Godin and Darren Rowse, as well as some key teachings from folks you might not know yet -- but should.

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How to Create a Category Landing Page in WordPress

Jerod Morris

In this session, Jerod delivers an ultra quick way you can create category landing pages for your WordPress site. These deliver a great SEO punch, but they can also create a terrific user experience for new visitors to your site.

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Effective Content Promotion Webinar

Sonia Simone and Jerod Morris

If you build it, will they come? Not necessarily.

It's one thing to produce excellent content. It's a whole different thing to build an audience and let the world know you exist. Getting attention to your content is one of the biggest hurdles content creators face, especially when they're working on a new site (or one that's been underperforming).

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How to Create Better Email Marketing

Robert Bruce and Sonia Simone

Email is a cornerstone of any effective content marketing program, and it's a vital part of the mix for Copyblogger Media. Copyblogger's VP of Marketing Robert Bruce joined Sonia Simone to talk about how we handle email at Copyblogger, with thoughts on how you can strengthen your own email for yourself or your clients.

Robert and Sonia talked about:

  • The three types of email and how they work together
  • How to use marketing email without turning into a disgusting spammer
  • Why email is such an amazing tool for nurturing leads
  • How to capture the email opt-in
  • How to decide how often to email
  • Our best tips for selling in email

Useful Links and Resources

 

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Managing Your Facebook Presence

Andrea Vahl and Sonia Simone

Facebook is one of the most controversial social platforms for business right now. It’s becoming more challenging by the day, especially for businesses that are trying to use it to reach their customers organically (in other words, without paying for advertising).

Andrea Vahl literally wrote the book on Facebook, and she talked with us about what to consider when we’re managing our business presence on Facebook, what we can do to get better organic reach, and how to decide if we want to go the advertising route.

Additional Resources

Tools for Facebook contests, apps, etc.

More resources and information:

Where to find Andrea:

Note: This session contains no affiliate links or promotions.

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