Andrea Vahl and Sonia Simone
Facebook is one of the most controversial social platforms for business right now. It’s becoming more challenging by the day, especially for businesses that are trying to use it to reach their customers organically (in other words, without paying for advertising).
Andrea Vahl literally wrote the book on Facebook, and she talked with us about what to consider when we’re managing our business presence on Facebook, what we can do to get better organic reach, and how to decide if we want to go the advertising route.
Tools for Facebook contests, apps, etc.
More resources and information:
- Facebook Custom Audiences Terms
- Digital Sharecropping and how to avoid it
- Our thoughts on Facebook Sharecropping
- Effective Content Promotion ebook (for networking on Facebook or any platform)
Where to find Andrea:
Note: This session contains no affiliate links or promotions.