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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Behind the Scenes with Hashim Warren

Hashim Warren with Pamela Wilson

Hashim Warren is the first to admit that his online journey has been “weird.” (Don’t we all feel that way?)

He’s worked with some well-known names like Oprah Winfrey, Eminem’s Shady Records, Def Jam Enterprises, and more.

He’s leveraged his online experience into positions with two companies where he develops their online presence.

And he’s fortunate to be able to drive his career in the direction he wants it to go. Tune in to discover how he’s done it!

Visit the forum thread for this session.

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Replay Q&A for August 19th, 2016

Pamela Wilson and Brian Gardner

This week, Pamela Wilson was joined by StudioPress Founder and Rainmaker Digital partner Brian Gardner.

Brian’s a busy guy and isn’t able to join us very often, so this was an opportunity to take advantage of the occasion to ask one of the most-respected Premium WordPress theme developers around a question.

Visit the forum thread for this session.

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Authority Business Coaching: Claire De Boer

With Claire De Boer, Tony Clark, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Claire De Boer and her business partner, Tom Locke.

Claire and Tom own The Gift of Writing. Last fall, Claire moved her site onto the Rainmaker Platform and created a new free membership offer.

Now she’d like to move more people from a free membership to a paid membership, and she wants some ideas about how to do that.

She’d also like help with product launch strategy: what’s the best way to use social, email, and blog posts to build interest in her products?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Master Class: Creating Efficient Content Workflows

Stefanie Flaxman, Kelton Reid, and Pamela Wilson

Two of Rainmaker Digital's in-house content workflow masters joined us on this Master Class session. They shared the tips, processes, and tools they use week in and week out to keep high-quality content flowing through our organization.

Stefanie Flaxman is the Editor-in-Chief of our Copyblogger blog. Stefanie manages the editorial calendar, whips our posts into shape, and wrangles the writers we publish on the blog.

Kelton Reid is our Vice President of Multimedia Production. Kelton manages all the audio and video that flows through our company, including our online courses like this one and all the podcasts on Rainmaker FM.

How do they do such high-quality jobs and keep their cool? Here’s what you’ll discover:

  • The simple (free) tool both Kelton and Stefanie use to keep their content platforms organized
  • The support documents each maintain to help keep them on track
  • What they use to plan content for the short term and the long term
  • A few secret tips each one had to learn the hard way (those are the best ones, aren’t they?)

Visit the forum thread for this session.

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Replay Q&A for July 29th, 2016

Pamela Wilson and Beth Hayden

This week, Pamela Wilson was joined by all-around content marketing expert Beth Hayden. Beth has years of experience creating content on many platforms: in books, like Pinfluence; on her own site; through guest posts on sites like Copyblogger; and inside her courses on email marketing, social media, and more.

Forum thread for this session.

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Behind the Scenes with Henneke: Managing Your Energy Along with Your Business

Henneke Duistermaat with Pamela Wilson

Henneke Duistermaat is the force behind the Enchanting Marketing site and courses. She’s a popular writer and business writing coach.

In this Behind the Scenes session, Henneke shares both her business successes and her challenges -- specifically health challenges, which have forced her to become aware (and respectful) of her energy levels.

Despite the challenges, Henneke’s business thrives.

If you’ve had to work around unpredictable energy levels, you’ll appreciate the frank advice Henneke shares in this session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Replay Q&A for July 15th, 2016

Pamela Wilson and Charlie Gilkey

This week, Pamela Wilson was joined by productivity and team-building expert Charlie Gilkey. Charlie joined us in May for a content productivity session (watch it here). Pamela and Charlie are here to help you with your business challenges this week.

Forum thread for this session.

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Authority Business Coaching: Devishobha Chandramouli

With Devishobha Chandramouli, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Devishobha Chandramouli.

Devishobha owns KidsKintha.com, a site that aims to educate parents so they can successfully raise happy, healthy children. Her site delivers research-grounded, bite-sized pieces of information, which makes it popular with busy parents.

Now Devishobha wants to move into e-commerce. She’d like to offer merchandise and some affiliate products, too. Her content and audience are in place -- how can she move into selling to them?

That’s what we cover in this Authority Business Coaching Call.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Marketing Core: How to Build a Business as a Freelance Content Strategist

Sonia Simone and Pamela Wilson

What is a freelance content strategist, and why might you want to consider offering those services as a business?

As an Authority member, you are much more qualified to offer content strategy services than the average person. But what exactly is that service and how do content strategists turn a profit?

In this session, we offer you a complete toolkit you can use to serve clients as a freelance content strategist. You’ll discover:

  • How to take what you’re learning in Authority and offer it to future clients
  • How to help clients create a working content strategy
  • Services you can offer that will implement content strategies for your clients
  • Ways to make a major positive impact on your clients’ businesses
  • How to offer freelance content strategy services even if you’re not a writer

You'll learn how to offer freelance content strategy services. This session includes a downloadable resource you can use to implement what you learn.

Visit the forum thread for this session.

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Behind the Scenes with Jeff Goins: Writing a Blog vs. Writing a Book

Jeff Goins with Kelton Reid

Jeff Goins is a prolific writer. His site, goinswriter.com, launched in 2010 and is the platform from which he’s launched bestselling books like The Art of Work: A Proven Path to Discovering What You Were Meant to Do; The In-Between: Embracing the Tension Between Now and the Next Big Thing; You Are a Writer (So Start Acting Like One), and more.

Jeff also offers courses, a live event, and consulting. He has two podcasts (including one with our own Pamela Wilson). He’s a father of two. And he’s a sought-after speaker.

With such a busy life, how does he divide his time between creating content and getting his books written and published? How are creating content and writing a book different? How do they complement one another?

Learn all of the above in this session.

Visit the forum thread for this session.

Note: We apologize for the audio issues on the recording, they go away after the first 15 min. We are working on a fix.

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