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Welcome to Authority Webinars

Need help attracting links? Setting up a membership site? Creating more content consistently? Then you'll find your answers in these in-depth video seminars taught by authorities in SEO, content marketing, conversion, and so much more.

How to Stand Out in a Crowded Niche

Jerod Morris and Sonia Simone

Sometimes it feels like all the good content and business niches are "taken." There's so much great content, especially in the most popular topics. So how are you ever going to stand out with yours?

Copyblogger's Jerod Morris and Sonia Simone have both fought this battle, starting from scratch -- and won it. In this session, they showed you how you can, too.

They talked about:

  • Why you want to tackle a crowded niche in the first place
  • Sonia's favorite content technique for building authority -- even if you don't have a portfolio of work yet
  • How to find your social media niche
  • How to use audience events to build a tribe
  • How to find the gaps that other publishers aren't seeing

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Rainmaker Bonus: How to Prepare for a Satisfying Customer Experience

Chris Garrett and Pamela Wilson

In this session, Chris Garrett and Pamela Wilson share the best way to plan your customer’s experience — and your website.

They discuss:

  • How to plan your customer’s journey so you can move them smoothly from discovering your website, to becoming interested prospects, and finally customers
  • The tools and techniques we use when planning web pages and products
  • How to avoid feeling overwhelmed by the planning process and break down your work into manageable chunks
  • You’ll discover information, insider tips, and answers to the questions submitted on our forum.

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Rainmaker Bonus: Product Setup Success Secrets

Andrea Rennick and Pamela Wilson

When you understand how to easily create products for your Rainmaker Platform website, you’ll be able to go from an idea to an offer in record time.

In this session, Andrea Rennick and Pamela Wilson show you:

  • How to create a free product on your Rainmaker site
  • How to create a paid product
  • How to add products to pages and posts
  • Creative ideas for presenting offers to your prospects and customers

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Rainmaker Bonus: Content Tools 101 Class

Andrea Rennick and Pamela Wilson

The Rainmaker Platform features some powerful content creation tools. But are you making the most of them?

In this session, Andrea Rennick and Pamela Wilson go back to the basics and share tips for content creation on the Rainmaker Platform.

They discussed:

  • Best practices for creating high-performance posts and pages
  • How to use content area widgets to customize your website
  • New ideas for forms on your website, and how to use the form creator tool

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Prepare Now for an Awesome 2015

Chris Garrett and Sonia Simone

2015 is coming up ... and it's time to prepare your business for more profits, customers, and success than ever. In this session, Chris Garrett and Sonia Simone talked about the key areas to look at, to find where your business can do better. They also talked about *how* to get it all done, including tools and techniques for better productivity and motivation.

They discussed:

  • Which elements to focus on to build your business
  • How to widen your professional network next year
  • The "Pivotal Technique" that will help get you where you want to go (even if you're a bit of a flake)
  • The easiest way to build better work habits
  • How to stay motivated and productive all year, not just in January

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How to Work with Affiliates and JV Partners

Jessica Commins and Sonia Simone

Copyblogger Media’s EVP of Operations, Jessica Commins, has extensive experience working with all aspects of our affiliate programs. In this session, she joined Sonia Simone to talk about:

  • How to find affiliates (and how they find you)
  • How to structure your affiliate program and commissions
  • An overview of the available affiliate management tools
  • How to protect yourself against fraudulent or spammy affiliates
  • How to motivate your affiliates and make them more successful
  • How to take great care of your very best affiliates

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Rainmaker Bonus: How to Structure a Membership Website that Rocks

Andrea Rennick and Pamela Wilson

Copyblogger Media's Pamela and Andrea shared their advice, based on Rainmaker owner questions, about how to put together a terrific membership site that delights your prospects or customers.

In this session, they talked about:

  • How to create a user experience that’s smooth sailing from your sales page to inside your membership website
  • Which settings you need to have in place before you create your membership website (and where to find them)
  • What pages to create ahead of time, and how to put them together easily

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John Jantsch on Online Marketing for Local Business

John Jantsch, Justin Sturges, and Sonia Simone

Just because your business may not be online doesn't mean your marketing can't be. If you (or your clients) are looking for more local business, the web can be a great place to find it.

This week, Sonia talked with John Jantsch, of Duct Tape Marketing fame, as well as Justin Sturges of Systemadik.com, about the smartest ways to use the web to support local businesses and find more local customers.

Don't miss Justin's ultra useful SEO Blueprint! It's the first link in the resources below.

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Guest Posting Best Practices

Sonia Simone and Stefanie Flaxman

Guest posting is one of the strategies we recommend most often for growing your audience. But how do you do it? How do you find the right blogs and websites, make the connections with publishers, and craft your work in a way that expands your audience?

In this session, Copyblogger's Sonia Simone joined Stefanie Flaxman, our Manager of Editorial Standards, to talk about best practices when you're looking for guest posting gigs. They also talked about recommendations for when you're the publisher.

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Rainmaker Bonus: Simple Strategies for Successful Member Sites

Andrea Rennick and Pamela Wilson

Before you create the first page for your brand-new membership site, you’ll want to develop a strategy for how you’ll move website visitors along the buyer’s journey.

In this webinar, Andrea Rennick and Pamela Wilson show you how to use content every step of the way to move prospects from attraction to conversion so you can build a thriving membership community.

And they answer the great questions posed by Rainmaker Platform owners, too.

You’ll discover:

  • How to create a “chain reaction” that creates customers out of visitors using content
  • How to plan out the content you’ll create for every step of the buyer’s journey
  • Why a spirit of experimentation is the best approach
  • The member group and product relationship: how to think about each one

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