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Welcome to Authority Webinars

Need help attracting links? Setting up a membership site? Creating more content consistently? Then you'll find your answers in these in-depth video seminars taught by authorities in SEO, content marketing, conversion, and so much more.

Are You on the Right Track with Your Business?

Chris Garrett and Sonia Simone

Every business owner has those times of doubt -- is the business working? Is it viable? Is this just a temporary "dip," in Seth Godin's term, or a long-term warning sign?

In this session, Chris and Sonia talked about how to know things are working -- and what to do if they aren't. They discussed:

  • What success (or lack of it) looks like when your numbers are still small
  • Simple, low-cost ways to test your ideas
  • The "special math" of email lists
  • The one way *not* to be like Copyblogger (at least not right away)
  • What to tweak if it's not working

Helpful Resources

Clarify your appeal:

  1. Who do you help?
  2. How do you help?
  3. What impact does it have?
  4. Why you versus anyone else?
  5. What is the next step?

Two good resources for "stuck spots":

Read more...

How to Flip the Switch and Move from Offline to Online Business

Pamela Wilson and Demian Farnworth

You've built up an offline business. And for some reason: whether it's taking your marketing into your own hands; or taking advantage of the potential of digital business; or simply wanting a change of pace; you are ready to move your business online.

How does that transition happen?

What are some of the basic tools you need to become familiar with to master doing business online?

Demian Farnworth and Pamela Wilson have both made this transition. And in this Authority session, they shared:

  • The potential of online business, and why now is a great time to make the transition
  • The mindset shifts that will help you manage feeling "exposed" when you interact online
  • The basic vocabulary of online business: the tools you'll need to thrive online
  • How to get yourself out of "learning mode," ditch the overwhelm, and get started right now

Helpful Resources

Read more...

Interviews: The Fastest Road to High-Quality Content

Jerod Morris, Kelton Reid, and Jon Nastor

Whether for a podcast or a blog post, interviewing experts in your field is one of the best ways to deliver educational, compelling content to your audience.

But not all interviews are created equal. The same person can be interviewed by two different people with wildly different results. Most of the time, it comes back to the interviewer's ability to create a comfortable atmosphere and ask the right kind of questions that lead to the most illuminating answers.

In this Authority Seminar, three of the most experienced interviewers at Rainmaker.FM -- Kelton Reid, Jonny Nastor, and Jerod Morris -- dive deep into the topic of interviewing.

You will learn:

  • How to prepare for an interview
  • How to create a comfortable atmosphere for your guest
  • Specific examples of best questions you can ask
  • How to handle unexpected hiccups with big-name guests

And much, much more.

Helpful Resources

Read more...

How to Write Marketing Copy That Actually Sells

Donald Miller and Pamela Wilson

What if people talked about your brand the way they talk about the latest blockbuster movie? What if they stood in line for hours for just a short experience with your product? What if they talked about it over dinner, wrote blog posts about it, discussed it around the water cooler at work, and talked their friends into talking about it, too?

In this one-hour webinar, three time New York Times Bestselling author Donald Miller teaches you a 7-part framework for stories that will completely revolutionize the way you think about marketing and web copy.

You may know a little bit about stories and a little bit about writing great copy. But do you know how a simple story structure can make your message spread like wildfire?

After this 60 minute presentation, you will have:

  • New language to talk about your brand in a way that is simple and repeatable, so your message can spread
  • A 7-part story framework you can use to compose presentations, write killer blog posts and craft effective sales campaigns.
  • A better understanding of what big brands actually do that makes their messaging work
  • A faster, better, more productive way to write marketing collateral

If you have a great product or service but people aren’t responding, it’s probably because you don’t know how to talk about it.

This will solve that.

Helpful Resources

Read more...

Quick Revenue Models for Online Business

Chris Garrett and Sonia Simone

Sometimes in business, the long game isn't what you need -- instead, you need to figure out the shortest distance between you and a check. (Or virtual payment gateway of your choice.) :)

Chris and Sonia talked about some of the fastest ways to get more revenue into your business, without sacrificing your integrity or resorting to weird "internet ATM" systems ... that don't get results anyway.

Read more...

What You Can Learn From Copyblogger’s New Blog Post Image Strategy

Pamela Wilson and Demian Farnworth

Pamela Wilson is an expert on visual communication. Her logos, design work, and images have been seen in print and on the web for over 25 years.

Demian Farnworth is Copyblogger’s Chief Content Writer, and he knows the power of images — he’s used them in conjunction with his writing since the start.

In March, 2015, the Copyblogger blog began featuring a new style of post image that has proven to be very popular.

Every element of these images is intentional, from the photos chosen, to the colors and fonts used, to the size and proportion of the final image.

In this webinar, we deconstruct why they look the way they do, and what resources we use to create them. We give you the tools you need to create this kind of post image yourself.

Demian and Pamela talked about:

  • Where to find strong blog post images: we’ll share our favorite free and paid resources
  • How to choose the most effective images: what to look for, what to avoid
  • Why we decided against featuring the blog post headline on our images
  • How to “brand” your images and make them into shareable social objects

Read more...

Unleash the Power of Rainmaker Pro

Brian Clark and Jerod Morris

The first two Pro features introduced into the Rainmaker Platform are the Learning Management System (LMS) and Marketing Automation.

The LMS enables you to create full online courses with modules and easily embed audio and video lessons, stagger multimedia content access using a drip-delay, and protect file downloads.

Our initial Marketing Automation release enhances the experience of your free and paid site members. In conjunction with your email marketing software, you can now send targeted email messages, add people to lists, move them between lists, unsubscribe them from lists, and even add different membership access levels -- all based on actions your members take, such as viewing a certain page or clicking on a link or a button.

Brian Clark and Jerod Morris hosted this webinar, which walks you through a demo of the LMS and Marketing Automation features on a live site. You get to see how these new features really work to create a successful live course and membership experience.

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Behind the Scenes for the Rainmaker.FM Launch

Sonia Simone, Jerod Morris and Robert Bruce

Take a look behind the curtain as Sonia Simone, Jerod Morris, and Robert Bruce talk about some of the lessons we've learned in launching our new digital marketing podcast network.

This was a massive project, involving the talents and hard work of many different people across our team. We talk about:

  • Why you need great ideas ... and why ideas are worthless
  • How to determine (and stick to) your larger business goals with an ambitious project
  • Our best practices for working with your team
  • How to build your system and make it work
  • Keeping your eye on the long game

Read more...

How to Create One Amazing Blog Post Every Single Week

Pamela Wilson and Stefanie Flaxman

Pamela Wilson wrote a post per week from 2010-2014 on Big Brand System. She’s taken what she learned on her own blog and is now applying it to our own Copyblogger blog.

Stefanie Flaxman is Copyblogger's Editor-in-Chief, and is an expert in keeping good content flowing, day after day.

Stefanie and Pamela discussed:

  • Why consistently-published content is one of the most effective ways to boost your website’s popularity
  • An easy way to capture post ideas so the blank page won't faze you
  • How to set yourself up to win at content creation: the tools; the environment; the systems you need to succeed
  • A simple way to save time and write better-quality posts

Read more...

Landing Pages that Convert

Tony Clark and Sonia Simone

In this session, Sonia Simone chatted with Copyblogger Media COO Tony Clark about conversion best practices, and how we at Copyblogger and StudioPress optimize pages for our own businesses.

Sonia and Tony talked about:

  • The role of landing pages for a business site, and why optimization matters
  • How to start improving results on a page that matters to your business
  • Lessons learned from our own landing pages
  • Tony's most important "best practices" for landing pages
  • Surprises we've encountered along the way

Read more...