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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Master Class: Setting Yourself Up for Content Creation Success

Sonia Simone and Pamela Wilson

Ready to set up your content creation factory?

Content marketing can become a fun and fulfilling part of your routine when you pay attention to the elements we cover in this session.

Set yourself up for content creation success when you:

  • Understand why content marketing works better than traditional marketing
  • Discover how to make content creation a habit and a routine
  • Learn the mindset shift that allows you to approach content creation like a fun, creative act
  • Focus less on individual pieces of content and more on your “Lifetime Body of Work”

Visit the forum thread for this session.

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Behind the Scenes with Andy Traub

Andy Traub and Pamela Wilson

Andy Traub has a versatile, flexible approach to online business that has taken him in some fascinating directions.

As the owner of Take Permission and host of the Take Permission podcast, Andy combines a conversational tone, piercing questions, and friendly encouragement to build an audience that tunes in to his thoughts.

Andy has found ways to serve his audience with his unique combination of skills through his products, his coaching, the mastermind groups he runs, and the books he writes. Tune in to learn more about how he does it!

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Replay Q&A for November 18th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Patti Podnar

With Patti Podnar, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with Patti Podnar.

Patti is a Certified Content Marketer -- a professional writer who is lucky to count on clients who love working with her.

But she needs to grow her client roster. She’s still pretty new at this: what can she do to develop a steady stream of new clients who want her writing services?

If you’re working to increase your client base, don’t miss this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Master Class: Pricing Your Products and Services to Maximize Profits

Sonia Simone and Pamela Wilson

Does your technique for pricing your products and services resemble a game of darts? Are you guessing and hoping you land in the right spot?

Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.

In this session, you’ll learn:

  • Basic approaches to pricing products and services every entrepreneur should know
  • How to uncover (and when to ignore) the pricing structure your competitors use
  • How to pinpoint the perfect price
  • Why your product and service prices should not be set in stone

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

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Behind the Scenes with Matthew Berry

Matthew Berry with Pamela Wilson

In December 2015, Matthew Berry of Teton Valley Lodge joined Sonia Simone and Pamela Wilson for an Authority Business Coaching call.

Matthew had several challenges at the time: his navigation wasn’t as clear as it could be; his site visitors couldn’t find rates for his exclusive fly fishing packages; and his email list wasn’t growing at the rate he’d hoped.

In this Behind the Scenes follow-up session, we catch up with Matt to see how things are going, 10 full months after his coaching session.

You'll hear what’s working well right now and also find out what he’s working to improve.

Don’t miss this opportunity to learn from someone who’s on the front lines, using content marketing to promote a strictly offline business -- a fly fishing lodge in Idaho.

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Replay Q&A for October 21st, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Authority Business Coaching: Giuseppe Fratoni

With Giuseppe Fratoni, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson chatted with Giuseppe Fratoni.

Giuseppe is a Rome-based digital marketing strategist and business coach, who practiced law for a full decade before switching careers.

He became disillusioned with the legal profession right around the time he discovered the power and flexibility of an online-based business.

He has built his online business over the last 18 months and has great relationships with the clients he’s helped.

But Giuseppe wants to do more. Specifically, he wants to pinpoint a way to differentiate himself from other people in his field.

If you’re working on differentiating your business, be sure to tune in to this session.

Visit the forum thread for this session.

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Master Class: Lead Prospects Straight to Your Goals with an Appealing User Experience

Pamela Wilson and Mary Shaw

Is your website clear and compelling? Or confusing and colorless? Are your visitors converting?

Join Pamela Wilson and user experience (UX) expert Mary Shaw as they talk about how to structure your website so site visitors will understand (and be enticed by) your offers. Discover how your site structure can funnel people directly to pages that help you meet your business goals.

In this session, you’ll learn:

  • How to gather intel on your competitors so you can decide how to structure your site
  • The big UX “no-nos” you should avoid at all costs
  • Simple ways to reduce the friction on your website so users stick around long enough to convert

Mary has worked with large corporations and smaller businesses -- we were honored to have her on this session to share her many years of UX experience so we can improve our authoritative websites.

Visit the forum thread for this session.

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Replay Q&A for September 30th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...