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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Business Coaching: Pam Neely

With Pam Neely, Sonia Simone, and Jerod Morris

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Jerod Morris met with Pam Neely.

Pam Neely is an award-winning freelance blogger with an agency background, a solid 18-year history in online marketing, and a waiting list of clients. Her ghostwritten work about content marketing, email marketing, SEO, social media, and productivity has appeared on high-profile sites like Forbes and Entrepreneur, among others.

Pam is ready to pivot away from ghostwriting and wants to get clear on what the next phase of her professional life looks like.

She's also the owner of a neglected website she'd like to turn into a revenue channel and wants a punch list of improvements for it.

If you're looking to redirect your career as well, this session will give you some helpful tips on how to go about doing just that.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Kick off 2017 with a Fresh Commitment to Your Content

Sonia Simone and Brian Clark

“Content marketing” is a bigger industry than ever … but is all of that content really doing any good?

In this session, Sonia Simone talks with Copyblogger founder Brian Clark about what we should keep in our content strategies this year … and what we should leave behind.

Sonia and Brian discuss:

  • Why Copyblogger is focusing on going “back to basics” -- and what that means for content creators
  • The problem with content marketing, and our ideas for how to fix it
  • How to do a better job serving our audiences and communities
  • Whether there’s such a thing as “too much transparency”
  • How to blend strategy with an authentic individual voice
  • Where to put your focus this year

Visit the forum thread for this session.

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Master Class BONUS: A Website Content Action Plan

Sonia Simone and Pamela Wilson

Setting up a new website can feel daunting -- and making the site live can feel downright terrifying.

But there are compelling reasons to make your site live sooner rather than later. In this session, we share an approach for filling a new website with the right content at the right time -- all on a schedule that won’t overwhelm you.

You’ll discover:

  • What your Home page really needs to do for your site visitors (what needs to be there and what you can leave out)
  • Simple approaches to writing a winning About page
  • How to begin adding content to your site in a way that’s pre-planned and organized
  • A mindset shift that will give you the confidence to make your site live, even if it’s not “perfect”

Visit the forum thread for this session.

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Master Class: Create Your Long-Term Content Marketing Strategy and Map Out Your Content Plan

Sonia Simone and Pamela Wilson

Are you fired up about content creation? Let’s channel that energy and enthusiasm into a content plan you can set up now and use for years to come to guide the content you write.

In this session, you’ll learn:

  • An easy technique for deciding on your categories and tags
  • How to use your categories to inspire your content themes and topics
  • A simple approach that helps you develop content that meets your site visitors’ needs wherever they are in their customer journeys

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

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Authority Business Coaching: James Churches

With James Churches, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with James Churches.

James has a BHAG: a Big Hairy Audacious Goal. It’s so big and so audacious it’s a little scary. Have you ever had one of those ideas? (They happen to most entrepreneurs.)

In this session, Sonia and Pamela walk James through how to approach his goal: how to test first before he sinks time and energy into developing it; how to break it down into doable pieces; and how to keep his spirits up in the early days of development.

If you’ve ever had a big idea that kept you up at night, be sure to check out this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

Read more...

Master Class: Setting Yourself Up for Content Creation Success

Sonia Simone and Pamela Wilson

Ready to set up your content creation factory?

Content marketing can become a fun and fulfilling part of your routine when you pay attention to the elements we cover in this session.

Set yourself up for content creation success when you:

  • Understand why content marketing works better than traditional marketing
  • Discover how to make content creation a habit and a routine
  • Learn the mindset shift that allows you to approach content creation like a fun, creative act
  • Focus less on individual pieces of content and more on your “Lifetime Body of Work”

Visit the forum thread for this session.

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Behind the Scenes with Andy Traub

Andy Traub and Pamela Wilson

Andy Traub has a versatile, flexible approach to online business that has taken him in some fascinating directions.

As the owner of Take Permission and host of the Take Permission podcast, Andy combines a conversational tone, piercing questions, and friendly encouragement to build an audience that tunes in to his thoughts.

Andy has found ways to serve his audience with his unique combination of skills through his products, his coaching, the mastermind groups he runs, and the books he writes. Tune in to learn more about how he does it!

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Replay Q&A for November 18th, 2016

Sonia Simone and Pamela Wilson

In this Q&A, Sonia and Pamela answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Patti Podnar

With Patti Podnar, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone and Pamela Wilson met with Patti Podnar.

Patti is a Certified Content Marketer -- a professional writer who is lucky to count on clients who love working with her.

But she needs to grow her client roster. She’s still pretty new at this: what can she do to develop a steady stream of new clients who want her writing services?

If you’re working to increase your client base, don’t miss this session.

To apply to participate in an Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

Read more...

Master Class: Pricing Your Products and Services to Maximize Profits

Sonia Simone and Pamela Wilson

Does your technique for pricing your products and services resemble a game of darts? Are you guessing and hoping you land in the right spot?

Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.

In this session, you’ll learn:

  • Basic approaches to pricing products and services every entrepreneur should know
  • How to uncover (and when to ignore) the pricing structure your competitors use
  • How to pinpoint the perfect price
  • Why your product and service prices should not be set in stone

This session features a special downloadable resource that will help you apply what you’ve learned.

Visit the forum thread for this session.

Read more...