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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Business Coaching Call: Camila Artoni

Camila Artoni, with Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Camila Artoni made a major shift not long ago and took her career in a different direction.

She's working through what we all have to work through in the early days -- identifying who we want to serve, and what we'll offer them, and what's the best format to use to deliver the offer.

And, she's pinning down how she'll move people from not knowing her business exists, to knowing what she offers, and wanting to do business with her.

It's a tall order, but in this session, she got some guidance, and some ideas she can apply as she moves forward.

Visit the forum thread for this session.


Connect the Dots: Seven Essential Elements for Content Marketing Success

Sonia Simone and Pamela Wilson

This session will ensure that you have the crucial elements in place so you can successfully market your business online.

If you’re aren’t satisfied with the progress you’ve made so far or aren’t sure what to focus on next, this session helps you identify (and remedy) any missing pieces in your strategy, and show you a way forward.

This session will show you:

  • The seven crucial elements to successfully market your business with content (are you missing one of them?)
  • How to continually optimize what you’re doing to boost your results
  • How to build a repeatable system you can use to effectively market any business with content

Visit the forum thread for this session.

To apply what you’ve learned to your own business, be sure to download the worksheet you’ll find on this page.


Behind the Scenes with Beth Hayden

Beth Hayden with Pamela Wilson

Beth Hayden helps entrepreneurs make money and get out of social media overwhelm by showing them how to create online marketing systems that really work.

And Beth knows how to wield content marketing to grow her reach -- her guest post on Pinterest marketing for Copyblogger is one of our site’s most-shared posts.

She’s frequently asked to speak about blogging, content marketing, and Pinterest at conferences and events across the country.

She’s well-known for her fun, interactive teaching style. And she’s provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, artists, authors, entrepreneurs, and personal development coaches.

How does she keep everything moving in the right direction? That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at Beth Hayden’s business!

Visit the forum thread for this session.


Authority Business Coaching Call: Jim Jones

Jim Jones, with Sean Jackson, Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Jim Jones works in a competitive space. He owns Mr. Maid, a cleaning business that serves his local community.

He’s noticed his page ranking decreasing over the years, and came to us looking for guidance on how he could optimize his site for search. He also wanted to know what he could do to make a “boring” topic like cleaning more interesting.

We were impressed with how many tactics Jim has already tried. Over the years he’s put a lot of time and effort into experimenting with a variety of techniques.

Sean Jackson offered Jim targeted help with local SEO. Sonia Simone and Pamela Wilson helped Jim to identify opportunities to improve his content marketing efforts with an eye toward getting more traffic to his site, and — in the long term — boosting the number of clients he serves.

Visit the forum thread for this session.

Helpful Resources


This session contains no affiliate links or promotions.


How to Use a Content Map to Convert Prospects to Customers

Sonia Simone and Pamela Wilson

You know you’re supposed to be creating content. And you are -- a lot of it.

But content creation without strategy means you may spin your wheels, expend a lot of energy -- and for all the time and effort, not see the results you want.

There’s a solution to this, and it starts with understanding the journey from an uninformed prospect to a raving repeat customer/fan. Once you know how to move people from point A (uninformed) to point B (raving fan/customer), you can create content that moves them along, step-by-step.

But when you create that content, which parts should be free, and which should you make prospects pay for?

We’ve got a formula for figuring that out, too. :-)

This session will help you discover:

  • How to map out your content so it reliably moves people from prospect to customer
  • The rule of thumb for deciding which content should be free, and which should require payment
  • How to decide where to put your content: blog post? Autoresponder? Sales page? White paper? We’ll show you how to give your content a form that helps it function best.

Visit the forum thread for this session.

To apply what you've learned to your own business, be sure to download the Authority Content Map Worksheet you'll find on this page.


Behind the Scenes with Sonia Thompson

Sonia Thompson with Pamela Wilson

Sonia Thompson is the founder of TRY Business, a community for entrepreneurial development.

Sonia has taken her more than ten years of experience as a marketer and business leader for companies such as Johnson & Johnson, GlaxoSmithKline, and Pfizer and poured it into a company that helps entrepreneurs succeed.

The content she creates forms the backbone of her marketing efforts, and in this session she shared tips about how she fits it all in.

Visit the forum thread for this session


Authority Business Coaching Call: Craig Junghandel

Craig Junghandel, with Sonia Simone and Pamela Wilson

This was the first in our monthly “hot seat” style calls which are exclusive to Authority members.

We focused this coaching call on one member’s business.

Craig got targeted help to work through a major challenge -- creating consistent cash flow for his business. Cash flow is a common issue, so most business owners will benefit from the topics we covered.

Visit the forum thread for this session.


How to Be Your Own Business Consultant

Sonia Simone and Pamela Wilson

Wouldn’t it be nice if you could hire a business consultant every time you met a challenge in your business?

The reality is, most of us aren’t sitting on bags of money that we can hand over to consultants at the drop of a hat. What we are sitting on, though, is gut-level experience with our business that we can channel into useful information to guide us through our challenges.

It all starts with self assessment. In this session, Sonia and Pamela offered a self-assessment form you can use for your business, and they shared:

  • Why our guts know more about our businesses than we give them credit for
  • How to access your inner knowledge by answering a simple set of questions
  • What to do with the information you discover after you go through the self assessment process
  • How to pinpoint if your information is based on fears rather than solid instinct
  • How often to go through a self-assessment process (and why you shouldn’t do it too often)


Structures for Freelance Life and Business

Sonia Simone and Megan Williams

Megan Williams is an MBA, a content strategist, and one of our Copyblogger Certified Content Marketers.

Megan talked with Sonia Simone this week about how she structures her time as a freelancer, and some of her best practices to grow her business.

Megan and Sonia talked about:

  • How to build marketing into your schedule every week
  • Where social media and networking fit in
  • Making time for ongoing education and improvement
  • Life habits that support her business
  • How she approaches clients who don't yet "get" content marketing


The Top 10 Errors that Set Our Teeth on Edge

Stefanie Flaxman and Sonia Simone

You can have a great message and offer great value, but if your content is plagued with grammar and usage errors, it won't get the audience it deserves.

In this session, Sonia Simone and Copyblogger's Manager of Editorial Standards, Stefanie Flaxman, talked about some of the most common (and annoying) usage errors they see. More important, they talked about their favorite resources to keep you from making errors in your own content!