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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Behind the Scenes with Will Falconer

Will Falconer and Pamela Wilson

Will Falconer is not the first person you’d expect to have a thriving online business.

His specialty is homeopathic veterinary medicine.

Will’s a longtime business owner -- he has over 35 years of experience.

And Will has found a way to take his professional experience and channel it into a successful online presence which includes courses! He’s sold these courses using a launch model.

In this session, he lets us behind the scenes to learn from his experience turning vast professional knowledge into products that he sells. This is something many Authority members aspire to do, so please enjoy this valuable insider information.

Visit the forum thread for this session.

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Your Authority Business Coaching Call: Leslie Staller

With Leslie Staller, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus this coaching call on one member’s business, and this month we chatted with Leslie Staller.

Leslie’s site, VisionShiftDesign.com, offers theme modifications and updates pre-created themes and Rainmaker Platform websites.

Leslie is targeting a specific audience: people who want to use their sites to align their personal values with their business goals. They need a site that reflects those values, and Leslie helps them get there.

She’s off to a good start, but she’s struggling with promotion and building an email list. She’s unsure how to charge for services provided, or even how to justify her pricing.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Build Your Natural Authority with a Recognizable Voice and Brand

Sonia Simone and Pamela Wilson

There are many reasons to develop what we call “natural authority.” The main one? Once you have it, everything about running your online business becomes easier.

Being a natural authority in your field means that your website is the first answer that comes to mind when someone asks about your area of expertise. Your audience sees you as their preferred resource for information (and products and services) related to your topic. They feel a connection to your business.

Sounds great, right? But what do you need to do to make natural authority happen?

In this session you’ll discover:

  • Why you don’t need to become the world’s foremost authority in your topic in order to profit from it
  • What we mean by “voice,” and how to find yours (and use it in your content)
  • How to nurture a “friendly mentor” connection with your audience
  • The elements of a recognizable visual brand that build natural authority

Visit the forum thread for this session.

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Behind the Scenes with Karyn Greenstreet: Mastermind Edition

Karyn Greenstreet with Pamela Wilson

Have you ever participated in a mastermind group? If you’re not familiar with them, mastermind groups consist of people who are committed to personal and professional growth.

Participants challenge one another to create and implement goals. They brainstorm ideas, and support one another in an honest, confidential environment.

They’re powerful!

And if you’ve considered either participating in a mastermind group or creating one yourself, we brought in Karyn Greenstreet -- nationally-known mastermind expert -- to share mastermind group best practices.

Join us for a peek behind the scenes at mastermind groups with Karyn Greenstreet!

Visit the forum thread for this session.

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Your Authority Business Coaching Call: Diane Krause

With Diane Krause, Sonia Simone, and Pamela Wilson

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focused this coaching call on one member’s business and this month we chatted with Diane Krause.

Like many of us, Diane does a few different things to keep the income flowing into her business. She’s a freelance copy editor; she offers project management services for self-published authors; and she has a part-time job with Dan Blank, who helps authors get their work out into the world.

Diane’s struggle right now (which you might relate to) is around how to brand herself and her services. She wants to develop a reliable source of income -- perhaps a product so she doesn’t have to exchange time for money quite as often as she does now.

She also wanted us to give her a no-holds-barred website review, so we fit that in, too.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Content Promotion: How to Give Your Content Wings

Sonia Simone and Pamela Wilson

You work hard to create effective content marketing for your business. But if you want to see business results from your content, you’ve got to get it in front of the right people at the right time.

Search engine optimization is part of the story, but it’s not the only tool at your disposal. Not by a longshot!

In this session, we show you a handful of powerful tools and techniques that will give your content wings so it gets in front of as many people as possible.

This session will share:

  • How to prioritize your traffic efforts: should you focus on SEO, links, social shares, or something else?
  • Sneaky ways to write for both your ‘first customer’ and your ‘second customer’ (and what we mean by those terms)
  • The role old-fashioned networking plays in sending traffic to your site
  • Why guest blogging works so well and how to get started

Visit the forum thread for this session.

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Behind the Scenes with Dave Charest

Dave Charest with Pamela Wilson

Five years ago, Dave Charest was a student of content marketing, and his favorite place to learn about it was here on My Copyblogger in Authority.

Dave used content marketing on his personal blog to land consulting and copywriting gigs, a job as a marketing director for a nonprofit theater, and then a role as a content developer at Constant Contact in 2011.

Today, Dave is the Senior Manager of Content and Social Media Marketing at Constant Contact.

  • When Dave started in September of 2011, the Constant Contact blog had about 9K pageviews per month.
  • Six months later in February of 2012, the blog was getting about 60K pageviews per month.
  • Since April of 2014, they consistently see upwards of 300K pageviews per month.

Wow! How did he do it?

That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at the Constant Contact blog with Dave Charest!

Visit the forum thread for this session.

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Your Authority Business Coaching Call: Mike Cerio

With Mike Cerio, Pamela Wilson, and Demian Farnworth

This is our friendly monthly “hot seat” style call, which is an exclusive offering to Authority members.

We focused this coaching call on one member’s business, and this month we chatted with Mike Cerio.

A few years ago, Mike started a business selling premium wild bird food.

This isn’t your everyday bag of birdseed you might pick up in the grocery store: Mike’s mixes are especially tailored to attract specific species, and feature ingredients that ... well, let’s just say they’re not what you usually see in bird seed!

It’s a specialized product that’s targeting a specific type of consumer. Does that sound like your business?

Mike is searching for ways to create lead magnets that will grow his email list. He’s thinking about other ways he can reach his target market online. And he wants to figure out how to retain more customers who get to his shopping cart and drop off before they buy.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

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Creating Confident, Effective Calls to Action

Sonia Simone and Pamela Wilson

Your content marketing serves a business purpose. And the way you move from sharing valuable information to making business happen is by using a call to action in your content.

You’ll discover simple ways to boost the effectiveness of your calls to action in this exclusive Master Class presentation.

In this session we share:

  • How to write a call to action that gets results
  • Where to place your call to action on your page
  • Design techniques for drawing attention to your call to action

Visit the forum thread for this session.

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