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Welcome to Authority Webinars

Need help attracting links? Setting up a membership site? Creating more content consistently? Then you'll find your answers in these in-depth video seminars taught by authorities in SEO, content marketing, conversion, and so much more.

Prepare Now for an Awesome 2015

Chris Garrett and Sonia Simone

2015 is coming up ... and it's time to prepare your business for more profits, customers, and success than ever. In this session, Chris Garrett and Sonia Simone talked about the key areas to look at, to find where your business can do better. They also talked about *how* to get it all done, including tools and techniques for better productivity and motivation.

They discussed:

  • Which elements to focus on to build your business
  • How to widen your professional network next year
  • The "Pivotal Technique" that will help get you where you want to go (even if you're a bit of a flake)
  • The easiest way to build better work habits
  • How to stay motivated and productive all year, not just in January

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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How to Work with Affiliates and JV Partners

Jessica Commins and Sonia Simone

Copyblogger Media’s EVP of Operations, Jessica Commins, has extensive experience working with all aspects of our affiliate programs. In this session, she joined Sonia Simone to talk about:

  • How to find affiliates (and how they find you)
  • How to structure your affiliate program and commissions
  • An overview of the available affiliate management tools
  • How to protect yourself against fraudulent or spammy affiliates
  • How to motivate your affiliates and make them more successful
  • How to take great care of your very best affiliates

This was a pragmatic, detail-oriented session with advice straight from the trenches. (Note that there is a bit of strong language, the presentation may be somewhat NSFW if your workplace is sensitive.)

Helpful Resources:

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Rainmaker Bonus: How to Structure a Membership Website that Rocks

Andrea Rennick and Pamela Wilson

Copyblogger Media's Pamela and Andrea shared their advice, based on Rainmaker owner questions, about how to put together a terrific membership site that delights your prospects or customers.

In this session, they talked about:

  • How to create a user experience that’s smooth sailing from your sales page to inside your membership website
  • Which settings you need to have in place before you create your membership website (and where to find them)
  • What pages to create ahead of time, and how to put them together easily

While the session was focused on Rainmaker sites, the session will be of value to anyone putting a membership community together.

Previous Rainmaker Bonus Sessions

Additional Resources:

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John Jantsch on Online Marketing for Local Business

John Jantsch, Justin Sturges, and Sonia Simone

Just because your business may not be online doesn't mean your marketing can't be. If you (or your clients) are looking for more local business, the web can be a great place to find it.

This week, Sonia talked with John Jantsch, of Duct Tape Marketing fame, as well as Justin Sturges of Systemadik.com, about the smartest ways to use the web to support local businesses and find more local customers.

Don't miss Justin's ultra useful SEO Blueprint! It's the first link in the resources below.

Helpful Resources:

Disclosures

This session contains no affiliate links or promotions.

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Guest Posting Best Practices

Sonia Simone and Stefanie Flaxman

Guest posting is one of the strategies we recommend most often for growing your audience. But how do you do it? How do you find the right blogs and websites, make the connections with publishers, and craft your work in a way that expands your audience?

In this session, Copyblogger's Sonia Simone joined Stefanie Flaxman, our Manager of Editorial Standards, to talk about best practices when you're looking for guest posting gigs. They also talked about recommendations for when you're the publisher.

Helpful Resources:

Flickr Creative Commons images

These Creative Commons images were used in the presentation slides:

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Rainmaker Bonus: Simple Strategies for Successful Member Sites

Andrea Rennick and Pamela Wilson

Before you create the first page for your brand-new membership site, you’ll want to develop a strategy for how you’ll move website visitors along the buyer’s journey.

In this webinar, Andrea Rennick and Pamela Wilson show you how to use content every step of the way to move prospects from attraction to conversion so you can build a thriving membership community.

And they answer the great questions posed by Rainmaker Platform owners, too.

You’ll discover:

  • How to create a “chain reaction” that creates customers out of visitors using content
  • How to plan out the content you’ll create for every step of the buyer’s journey
  • Why a spirit of experimentation is the best approach
  • The member group and product relationship: how to think about each one

Helpful Resources:

Modern Email Marketing: A Better Strategy for Online Lead Generation and Conversion
Marketing Core: Use the “Content Map” to Build an Effective Sales Process
The Art of Creating Profitable Membership Sites
How to Effectively Sell Membership Programs and Digital Downloads
A Remarkably Simple Business Plan
How to Build a Business Using Paid and Free Content
Three Keys to Creating an Online Experience Worth Paying For

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How to Create a Recurring Content Event that Builds Your List

Pamela Wilson

Back in 2012, Pamela Wilson developed a monthly webinar series that consistently attracted new prospects and became her most-effective list building tactic ever. In this webinar, she shared:

  • How to ignore what everyone else does, and create an event that works for your audience
  • How “content events” differ from other content you create
  • Promotional strategies to boost the size of your audience
  • What to do post-event to maximize conversions
  • How to follow up with first-time attendees and keep the relationship going

Helpful Resources

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Rainmaker Bonus: How to Choose and Use the Right Theme for Your Brand

Andrea Rennick and Pamela Wilson

Does sitting in front of all those beautiful Rainmaker themes make you break out in a sweat?

After all, it's not easy to anticipate your needs and pick a theme that will work today, next month, and next year.

In this session, Andrea Rennick and Pamela Wilson helped you think through the best way to choose a theme for your Rainmaker Platform site.

They discussed:

  • The absolute worst time to choose a theme -- and how to avoid it
  • The website element that is more important than your theme, and that should be your main focus
  • Simple ways to customize elements of your theme so you can make it your own
  • How to ensure your customizations don't break the responsive aspect of your theme
  • A quick (and easy) way to update all your theme images at once

Helpful Resources:
Theme Guide
BigStockPhoto.com: paid stock photo images
istockphoto.com: paid stock photo images
pixabay.com: free stock photo images
stockvault.net: free stock photo images
depositphotos.com: free stock photo images
gratisography.com: free stock photo images
W3Schools: to learn CSS
Recommended Genesis developers list: for help customizing your Rainmaker theme
Google Font API: free custom fonts, hosted by Google
Typekit: paid custom fonts, owned by Adobe
Uncover Your Brand Personality in 10 Minutes or Less: for free help discovering how to communicate your brand
What Font Should You Use? for typography resources
Which Colors Are Best For Your Business? for more on using color
Outreach Theme variations: same theme, completely different designs

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Essential Elements for a Strong Visual Brand

Brian Gardner and Pamela Wilson

Brian Gardner and Pamela Wilson talked about the most important elements you can use to create a recognizable visual brand. They discussed:

  • Three "special effects" a memorable visual brand will have on your business, and why you should make the extra effort to build one now
  • The crucial questions you need to answer before beginning the branding process
  • How logos fit into the big picture, and why you may not need one
  • How a few simple color choices can help you brand your business
  • What your font choices say about your business, and how to be sure you’re sending the right message
  • What design elements to look for when choosing a WordPress theme

Helpful Resources:

Business Data and Statistics

Demographic Information Online

Survey Monkey

Adobe Illustrator

Corel Draw

StudioPress Showcase

Open Office

Example Sites:
Brian Gardner

adventure.com

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Creativity for Marketers and Business Owners

Johnny B. Truant, Sean Platt, and Sonia Simone

Johnny Truant and Sean Platt of Fiction Unboxed share with us lessons learned as they wrote a 100,000-word book in 30 days, live, in front of an audience, showing everything, and starting from nothing.

Johnny and Sean are both business and marketing veterans who also have a wide (and productive) creative streak. In this energetic session, Johnny and Sean talk about their experiences at the crossroads of business and creativity.

Johnny and Sean chatted with Sonia Simone about:

  • Why creativity is essential to any business, whether you consider yourself an artist or not
  • The key success factor business owners must develop
  • When to listen to criticism, and when to ignore it
  • The right way to think about business goals
  • How to become more creatively productive

Helpful Resources:

Disclosures

This session contains no affiliate links or promotions.

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