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Welcome to Authority Webinars

Need help attracting links? Setting up a membership site? Creating more content consistently? Then you'll find your answers in these in-depth video seminars taught by authorities in SEO, content marketing, conversion, and so much more.

Managing Your Facebook Presence

Andrea Vahl and Sonia Simone

Facebook is one of the most controversial social platforms for business right now. It’s becoming more challenging by the day, especially for businesses that are trying to use it to reach their customers organically (in other words, without paying for advertising).

Andrea Vahl literally wrote the book on Facebook, and she talked with us about what to consider when we’re managing our business presence on Facebook, what we can do to get better organic reach, and how to decide if we want to go the advertising route.

Additional Resources

Tools for Facebook contests, apps, etc.

More resources and information:

Where to find Andrea:

Note: This session contains no affiliate links or promotions.

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SEO Quick Action Workshop

Jerod Morris and Sonia Simone

SEO is one of those topics that intimidates a lot of business owners -- even the ones who are pretty web-savvy. That’s because it changes so rapidly and so often, and because some practitioners make it seem more complex than it actually is.

Copyblogger Media's Director of Content, Jerod Morris, has done lots of pragmatic, real-world SEO work on his own sites. He talked with Sonia Simone about what works, what doesn't, and some techniques that all of us can implement quickly to improve our search rankings.

Additional Resources

Note: This session contains no affiliate links or promotions.

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How to Launch a Simple Coaching Program

Chris Garrett and Sonia Simone

If you own an Authority-based business (or even just publish a blog with a moderate-sized audience), coaching can be a great way to generate a little more revenue without a lot of overhead or business complexity. Even a few hours of coaching a month can help you stabilize your cash flow. Coaching also helps build your business by expanding your understanding of your audience and their needs, and it’s a great way to decide where to go next in your business.

In this program, Chris and Sonia talked about how to launch a "Minimum Viable Coaching Program." They let you know what you needed to get started with as few hassles as possible. And they talked about some different ways to package your offering, depending on your audience and topic.

Additional resources

Our audience also recommends

Disclosures

This session contains no affiliate links or promotions.

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Podcasting 101 with Robert Bruce and Sonia Simone

Robert Bruce and Sonia Simone

Podcasting will be playing a major role in Copyblogger Media’s 2014 content strategy. In this session, Robert and Sonia talked about:

  • What makes podcasting such a smart content play
  • How to prepare for your first podcast
  • The essential equipment you'll need (this doesn’t have to break the bank)
  • Some helpful technical details about publishing and distributing your podcast
  • A few simple "pro tips" for getting good sound quality

Additional resources

Tools of the trade

Here are some of the tools mentioned in the session:

Our audience also recommends

Disclosures

This session contains no affiliate links or promotions.
 

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Content Curation as a Content Marketing Strategy

Robert Bruce and Sonia Simone

In this week's session, Robert Bruce and Sonia Simone gave the low-down on content curation. They talked about:

  • The tools we use for Copyblogger’s content curation program
  • The business goals behind this strategy
  • How to find the most valuable material to share
  • How to decide what will best serve your audience
  • How to balance curation with your original content

Additional resources

Some good tools

 

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Site Analytics Made Simple(r)

Tony Clark and Sonia Simone

In this session, Sonia talks with Copyblogger Media COO Tony Clark about metrics and site analytics.

Tony and Sonia talk about the "must have" tools and practices as you're getting started with analytics. They also cover what to do if you're feeling overwhelmed, and why "a little" is so much better than "none."

Additional resources

You're also welcome to post a question to our Analytics Q&A. You'll get answers live this coming Friday, January 24 at 12:00 noon Eastern U.S. time.

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Kickoff for 2014: Top Tips from the Copyblogger Editorial Staff

How's the brand new year treating you? In this bonus session, exclusive to Authority, the Copyblogger editorial staff records their top tips for making the most of 2014.

Brian Clark leads off with a discussion about the role of the "new rainmaker" and the mindset you need to develop as a content marketing expert. Then the rest of the editorial team chimes in with their top tips for rocking the year.

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7 Steps to Becoming a Better Writer

Sonia Simone and Robert Bruce

In this session, Copyblogger's Sonia Simone and Robert Bruce talked about one of their favorite subjects -- how to improve your craft as a writer. They talked about:

  • The "pro tips" that make the difference between ordinary writing and terrific writing.
  • What you need to know about the advice to "write every day."
  • How Robert turned advice about studying philosophy into a killer writing secret.
  • Sonia's and Robert's tricks to getting inside the heads of their readers.
  • When you're feeling stuck and uninspired, a simple 3-step process to decide what to write about.
  • And the surprising way a vice like stubbornness can make you a better writer.

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Replay: Design and WordPress Q&A

Pamela Wilson and Brian Gardner

This week, we brought in two design heavy-hitters to answer your web design and WordPress questions -- namely, Pamela Wilson (owner of Big Brand System) and Brian Gardner (founder of StudioPress and co-founder of Copyblogger Media).

They answered your questions about:

  • How to make your site look better
  • How to make your WordPress site perform better
  • Design decisions you may be wrestling with
  • Questions about colors and branding and fonts (oh my!)
  • Genesis-specific questions

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How to Stay on Track over the Holidays

Charlie Gilkey and Sonia Simone

We’re heading into a tricky time of year -- during which we tend to get overcommitted, overstressed, and overwhelmed.

That's why we've invited entrepreneurial productivity expert Charlie Gilkey in, to help turn that around for you this year. :)

In this session, Charlie and Sonia talked about:

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