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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

The Marketing Sandwich

Sometimes people wonder if they should be allocating their marketing efforts toward SEO, or content marketing, or social media marketing … or something totally different?

The reality is, these are all part of a larger whole. They work together, and smart SEO is also about clever use of content and social elements.

The trick is in knowing how to combine all three of these elements so they work smoothly together. It’s not about doing three times the work … it’s about making your marketing materials serve three different purposes at the same time.

Chris Garrett and Sonia Simone will walk you through the key elements of your “sandwich” so you can make the most of your marketing time.

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Relationship-Building Content

In this workshop we talk about how to use content to improve the relationships with the people who matter most in your business:

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Web Analytics

Website analytics … chances are you either love it or hate it.

If you aren’t in the “love it” group, let us take you by the hand and make it easier, more effective, and maybe even more fun.

Copyblogger’s VP of Operations Jessica Commins is one of those people who loves analytics — and is really good at it.

Jessica walks you through:

  • What Google Analytics is and how it helps you make smarter business decisions
  • The quickest and easiest ways to get started
  • The most important metrics (metrics are just “stuff to measure”) for your business
  • How to use metrics to improve your lead generation, nurturing, and qualification
  • How to get information out of Google Analytics, and what to do with it when you have it

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How to Tell a Marketing Story Using the Hero’s Journey

With Sonia Simone and Chris Garrett

You may have heard that telling a story is the quickest, most effective way to pull your audience into your marketing message.

But not all of us are “born storytellers.” Fortunately, storytelling is a craft that can be learned.

In this webinar recording, Chris Garrett and Sonia Simone will walk you through some of the key elements of the “Hero’s Journey,” a mythic framework that underlies stories from Gilgamesh to Star Wars.

We’ll focus specifically on the elements of the hero’s journey that apply to your marketing story, and how to tell the kinds of stories that build customer relationships.

Click the video “play” button to watch the replay, or you can download the transcript, MOV, the MP3, or a PDF of the slides from the Lesson Files below.

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Prepare for an Awesome Year

Here’s the replay for the live workshop on preparing for an awesome year.

We’ve got lots of specific suggestions for you, as well as a challenge.

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Magnetic Webinars

Ever thought a webinar would make a good addition to your business, but you were a little intimidated to get started?

Chris and Lewis break webinars down for you, and explain why they’ve found webinars to be a singularly effective tool for both promotion and product development.

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Getting Started With Online Video

We all keep hearing it multimedia is the future of the web. If you aren’t adding audio and video to your mix, you run the risk of losing a significant portion of your audience, and your customer base.

But let’s face it, video is intimidating. It’s hard to know where to get started. Chris Garrett and Ben Eadie are here to help. Chris and Ben are going to show you how you can quickly get started creating video content for traffic, list building, engagement and sales leads.

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Site Critiques with Chris Garrett and Derek Halpern

Here’s the replay for the live workshop featuring critiques of Third Triber sites.

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Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.

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The Secret to Super-Successful Ebooks

With Pamela Wilson and Kelly Kingman

The PDF ebook is a content-marketing powerhouse — from manifestos, to free reports, to encyclopedic how-to guides. Whether you’re building your email list, growing your thought leadership or thinking about launching a digital product, PDF ebooks get the job done.

But before you consider investing time and energy writing an ebook, wouldn’t you like to know how successful ebook authors do it?

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