Sometimes people wonder if they should be allocating their marketing efforts toward SEO, or content marketing, or social media marketing … or something totally different?
The reality is, these are all part of a larger whole. They work together, and smart SEO is also about clever use of content and social elements.
The trick is in knowing how to combine all three of these elements so they work smoothly together. It’s not about doing three times the work … it’s about making your marketing materials serve three different purposes at the same time.
Chris Garrett and Sonia Simone will walk you through the key elements of your “sandwich” so you can make the most of your marketing time.