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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Build Your Own Content Conveyor Belt

You’ve got to create content to effectively market online, but too often it falls short as either content or as marketing.

Brian and Sonia talk about the nuts and bolts of building a robust “content conveyor belt” that takes strangers and moves them smoothly toward becoming happy customers. You’ll learn to increase conversion across the entire spectrum of prospects, not just be satisfied with those who are beating at the door to get in.

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The Essential Elements of an Authoritative Website

Brian Gardner pioneered the WordPress premium theme market, and is the founder of StudioPress, one of the best-loved and most respected premium theme companies on the web. Brian is also a Copyblogger Media founding partner, and he epitomizes the “Likable Expert” strategy in his own right.

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Search Engine Marketing Workshop

Lee is a nationally recognized thought leader in search engine marketing, consistently named as one of the most important voices in search and social media marketing. Lee is one of 25 online marketing experts featured in “Online Marketing Heroes,” published by Wiley, and has been frequently cited for his search & social media marketing expertise by The Economist and Fortune Magazine.

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Unleashing the Power of Referrals

Many businesses depend on referrals as one of the most important sources of new clients — but far fewer have a system in place to capture those referrals. In this session, John Jantsch and Sonia Simone get specific about how a referral system is created, the key components, and what to work on first.

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The “5 As” of Content Marketing

In this overview session, Brian and Sonia give you the big-picture view of the Authority business model. Later sessions will drill down into these to give you more detail, but for now, we want you to get the strategic high view.

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The Conversion Trinity

With Brian Clark and Bryan Eisenberg

New York Times bestselling writer and conversion expert Bryan Einsberg and Brian Clark talk about the magical formula for success (Conversion Trinity), 30 key optimization factors, and more.

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Magnetic Headlines Intensive

With Brian Clark and Jeff Sexton

Jeff Sexton and Brian Clark explore the secret to injecting seductive power into your headlines. You'll see how sex, fascination, and emotions can make your headlines irresistable.

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Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.

As always, we had lots of smart questions from our members. We talked about:

  • How to pick images for emotional impact
  • Where to find great images without violating copyright
  • What kinds of images you should never use in your marketing
  • How to create presentations and videos that keep your audience engaged
  • How to put a slide deck together that looks polished and professional

Whether you’ll be using your visuals for videos, live presentations, or in any other format, this will help you use great design without having to become a design pro.

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