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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Magnetic Headlines Intensive

With Brian Clark and Jeff Sexton

Jeff Sexton and Brian Clark explore the secret to injecting seductive power into your headlines. You'll see how sex, fascination, and emotions can make your headlines irresistable.

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Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.

As always, we had lots of smart questions from our members. We talked about:

  • How to pick images for emotional impact
  • Where to find great images without violating copyright
  • What kinds of images you should never use in your marketing
  • How to create presentations and videos that keep your audience engaged
  • How to put a slide deck together that looks polished and professional

Whether you’ll be using your visuals for videos, live presentations, or in any other format, this will help you use great design without having to become a design pro.

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The Productive Entrepreneur

With Sonia Simone and Chris Garrett

No matter what kind of business you run, we always need to get more and more done with less and less time.

In this session, Chris and Sonia walk you through how to decide on a new revenue element to add this month (we’re suggesting you create an Ebook, but we’ll talk about other options), and then create an implementation plan to get your new project created and launched.

We’ll talk about:

  • How to find time to create your new project
  • How to manage time constraints and prioritize the “important but not urgent” projects
  • Energy-boosters that let you get more accomplished in your day
  • Productivity techniques to get more done in less time
  • Tips and strategies if writing is difficult for you

We’ll be talking a lot about productivity and creative implementation, so if there’s an important project that’s been ignored for too long in your business, join us and develop a plan to get it built and launched.

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Anatomy of a Successful Landing Page

Landing pages convert readers into buyers, fans into subscribers, traffic into money.

Convert is the key verb there.

In this workshop, Chris and Sonia walk you through the three cornerstone elements of successful landing pages. We also look at some Triber landing pages and see how the cornerstone elements work (and if they can be improved).

We show you how to assemble these elements on the fly using Copyblogger’s Premise software. You don’t need to be a Premise owner to benefit from the workshop -- the fundamentals of copywriting don’t depend on a single product. But if you do own Premise, or if you’ve been considering it, this is a peek into how it works.

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How to Set Up a Membership Site

There are some terrific business models with membership sites at the center … but actually getting a site set up can sometimes be tricky.

This month, our live workshop focuses on a demo of how to set up a membership site using Copyblogger Media’s Premise software. We’ll also talk about:

  • The pros and cons of membership sites
  • Some of our favorite models that use membership sites (you don’t have to create a full-blown Third Tribe to make a membership site work for you)
  • Your options for building a site
  • The myths and realities of continuity income

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The Minimum Viable Audience

This topic has come up quite a bit in Q&A sessions, so we thought it was time to dive into it in a workshop. And who better to deliver the workshop than Brian Clark, the man who coined the concept?

In order to create a viable business, you need a certain critical mass in your audience — a minimum number of people who will respond to your messages, share your content, and go on to become customers.

In this Third Tribe workshop, Brian and Sonia share:

  • Where people go wrong in online business and how to fix it
  • What is a Minimum Viable Audience, and why that is important
  • Where to start
  • How minimum is minimum?
  • Reading your audience’s mind, the right and wrong way
  • Creating Products the Lean Way

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Attracting Links

With Sonia Simone and Chris Garrett

The art of search engine optimization changed *a lot* this year, and one of the biggest changes happened around what we call “link building.”

Links stopped being a thing that a clever SEO would buy for you, and started being something that you truly had to earn.

Chris and Sonia talk about:

  • What kinds of link-building strategies are the “safest” from Google
    crackdowns
  • The right and wrong ways to network with online publishers
  • The key elements of content that gets links
  • A few “hot” (and ethical!) new ways to get links
  • How to get links for local businesses

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The Marketing Sandwich

Sometimes people wonder if they should be allocating their marketing efforts toward SEO, or content marketing, or social media marketing … or something totally different?

The reality is, these are all part of a larger whole. They work together, and smart SEO is also about clever use of content and social elements.

The trick is in knowing how to combine all three of these elements so they work smoothly together. It’s not about doing three times the work … it’s about making your marketing materials serve three different purposes at the same time.

Chris Garrett and Sonia Simone will walk you through the key elements of your “sandwich” so you can make the most of your marketing time.

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