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The Epic Content Project, Part 2: Get It Launched

Sonia Simone and Stefanie Flaxman

Back in an Authority webinar in July, Sonia Simone and Stefanie Flaxman gave some suggestions about creating an epic content project over the summer.

Now it’s October, and ready or not, it’s time to launch! This week’s pre-recorded session will give you some tips to go ahead and launch your epic (or mini) project -- wherever you are. Small beginnings roll up to big things, so even if you don’t feel ready, give it a shot.

This week, Sonia and Stefanie talk about:

  • How to know it’s time to “Ship”
  • Figuring out your preliminary launch numbers
  • How to make your first launch less scary
  • The three phases to include in your launch
  • How to handle all the reasons your audience doesn’t want to buy

Visit the forum thread for this session.

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Replay Q&A for October 13th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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How to Move (Gracefully) from Free to Paid Content

Sonia Simone and Chris Garrett

It’s one of the questions we hear all the time on the Copyblogger blog and inside Authority: How do I know what should be free and what should be paid or premium content? And when do I make that shift?

Chris Garrett joined us this week to break down the factors you need to keep in mind. He and Sonia discussed:

  • 10 fantastic things free content can do for your business or project
  • 5 things that make people willing to pay for content
  • Business models for paid content
  • Why customers sometimes prefer to pay for your expertise
  • What you should avoid giving away for free

Visit the forum thread for this session.

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Blog Post Tear-Down!

Sonia Simone and Stefanie Flaxman

It’s time again for another great blog post tear down!

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement?

Stefanie Flaxman and Sonia Simone hosted a fun (and kind) critique, where they took a look at your blog content and gave you their honest take on how you can get your blog to the next level.

Visit the forum thread for this session.

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Authority Business Coaching: Dax Hock

Sonia Simone and Dax Hock

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Dax Hock of RhythmJuice.

Dax wants to teach the world to dance … specifically, to Swing, Charleston, and Lindy Hop. He and his partner traveled internationally more than 30 weeks a year before they started their dance education website. He’s got amazing content to share (and a sweet set-up to create more), but the marketing and sales side have been elusive.

In this session, we help Dax prioritize his next steps and figure out how to leverage the great email list he’s built, including some simple segmentation. And we help him decide on a conversion path that will take his fans through the journey to becoming committed premium members.

Visit the forum thread for this session.

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Replay Q&A for September 15th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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The “Grape Jam” Technique for Crafting a Great Content Series

Sonia Simone and Stefanie Flaxman

Content marketing strategy is about creating content that has a definite purpose and desired outcome, rather than just “seeing what sticks.” In this session, Stefanie and Sonia walk you through how to create a four-part content series that builds your authority with your audience.

We talk about:

  • Why creative processes are so useful for your productivity
  • What to do about the “Goldfish Attention Span”
  • A four-part structure for a valuable series
  • How to let your audience know what to do next
  • How to use “Grape Jam” to prepare for a launch

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How to Scale Your Consulting Practice – Without Adding Overhead

Sonia Simone and John Jantsch

During this content-rich webinar, bestselling author (and longtime friend of Copyblogger) John Jantsch shares his five-step approach to scaling your consulting or coaching practice -- without needing to add permanent resources and overhead.

John talked about:

  • How to create a winning consulting point of view
  • How to turn your services into products … and why you need to
  • How to get paid to turn leads into long-term retainer clients
  • The three types of partners your business needs
  • How to build the systems and processes that allow you to scale

Visit the forum thread for this session.

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Replay Q&A for August 18th, 2017

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Master Class: Getting Started with Video

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