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Build Your Authority with Strategic Guest Posting

Sonia Simone and Stefanie Flaxman

Want to expand your audience, develop relationships with influential publishers in your topic, and pick up some excellent relevant links to your website?

Guest posting is still a fantastic way to do all of those things … if you go about it in the right way.

In this session, Sonia Simone and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about the dos and don’ts of guest posting. They discuss:

  • Myths that can keep guest posting from working well for you
  • Smart ways to approach influential publishers
  • How to make a great impression with your guest posts
  • What to do with traffic you get from guest posting
  • Guest posting pitfalls

Visit the forum thread for this session.

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How to Fix Sales Copy that Isn’t Working

Sonia Simone and Chris Garrett

Chris and Sonia wrap up our mini-course on conversion and copywriting by helping you to answer the question:

What do I do if it’s not working?

They run through a list of things you can troubleshoot, to figure out why your conversion copy isn’t firing on all cylinders.

Chris and Sonia talk about:

  • Figuring out if you’ve given the right amount of information
  • Often-missed elements that can tank your conversion
  • The most common reasons customers don’t buy
  • Ways you can troubleshoot your headline
  • The elements to turn up (or tone down) to improve your results

Visit the forum thread for this session.

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Which works better: Launches or evergreen offers?

Sonia Simone and Chris Garrett

There are (roughly) two ways to sell a product or service. You can use launches, where you “bunch up” the demand and make your offer to an audience as an event. Or you can go evergreen, and have your offering available all the time.

This session is a continuation of our mini course on copywriting and conversion.

Chris Garrett and Sonia Simone talk about the differences between the two models … and the similarities. They cover:

  • The pros and cons of launches
  • The problem with evergreen
  • The components of a “minimum viable launch”
  • The copywriting ingredient that makes launches work
  • The other copywriting ingredient that makes launches work

Visit the forum thread for this session.

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Q&A on Crafting Strategic Content for Digital Products and Services

Brian Clark and Sonia Simone

In this Q&A, Brian Clark and Sonia Simone were on hand to help you with any questions you had about crafting strategic content for digital products and services.

Visit the forum thread for this session.

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Step Five: How

Brian Clark

Today, Brian talks about the specifics of how you communicate with your prospects.

In this lesson, Brian covers:

  • Why your Who is so important when you're thinking about How to communicate with them
  • What a controversial political figure demonstrates about connecting with a specific audience
  • Choosing references, stories, and analogies that speak to your specific Who
  • Using keyword research to understand the terminology that best resonates with your audience
  • Weaving your research and insights together into a story

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Step Three and Four: What and When

Brian Clark

Today's lesson weaves two steps together: What and When.

That's because they're inherently intertwined -- but Brian unpacks each of them separately so you have a really clear understanding.

Today, Brian talks about:

  • The timeless story structure that helps you create powerful content
  • The crucial single point to remember, no matter what kind of content story you're telling
  • Understanding the cornerstone of your "What"
  • How to use the work you've done with "Who" to map out your customer's experience path
  • Why "the most effective form of motivation is progress" (and what to do with that)
  • The elements of influential content (and why at least half of them are already baked in for you)

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Q&A Replay for June 1st, 2018

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Step Two: Who

"Who is really the center of everything." - Brian Clark

No business can survive without a deep understanding of who they serve. And it's even more important for a modern digital business, with all of the personalization and targeted marketing that modern technology allows us.

In this lesson, Brian Clark will cover:

  • Personifying the prospect
  • The audience archetype
  • Identifying and documenting your core values
  • Why you are not your audience (and why that's important)
  • Using empathy mapping to create a richer view of your "Who"
  • Crafting your archetype

Remember: This is a process-driven course, so the homework is a vital component! Be sure to download and complete the worksheet and empathy map from the links provided, so you can get the full benefit of the lesson.

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Step One: Why

Knowing your "Why" is always the first step in crafting a solid content marketing strategy.

In this session, Brian talks about:

  • How to avoid getting stuck on tactics that don't serve your real goals
  • The most powerful way to create a "winning difference" for your product or service
  • 3 questions that will drive you to a compelling Why for your audience

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The Power of a Documented Strategy

Brian Clark

In this session, Brian talks about three key overall elements of an effective content strategy. He also touches on the five-step process you’ll use to build your content strategy, no matter what kind of business or topic you’re in.

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