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Q&A Replay for September 14th, 2018

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Automated Marketing Funnels Week 4: Conversion

Chris Garrett and Tony Clark

This fourth week is all about conversion -- now that your funnel is running smoothly, it’s time to translate that attention into sales!

Week 4:

There will be no session on Friday, September 7 (Labor Day holiday!).

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Automated Marketing Funnels Week 3: Attraction

Chris Garrett and Tony Clark

This third week is all about attraction -- how to get and nurture your leads, and getting started with automation.

Week 3:

The lessons for Week Four will publish at 12:00 Noon Eastern U.S. time on Friday, August 31.

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Automated Marketing Funnels Week 2: Retention

Chris Garrett and Tony Clark

This week is all about retention -- how to get and nurture your leads, and getting started with automation.

Week Two

The lessons for Week Three will publish at 12:00 Noon Eastern U.S. time on Friday, August 24.

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Lesson 15: Creating Facebook Ads

In this lesson Chris takes you through the choices and options you will see when creating an advertisement on Facebook.

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Automated Marketing Funnels: Getting Started

Chris Garrett and Tony Clark

For the next four weeks in Authority, we’ll be presenting our Digital Commerce Academy course, How to Create Automated Marketing Funnels that Work.

In this pre-recorded set of sessions, Chris Garrett and Tony Clark teach one of the most important pieces of content marketing you can create -- the automated “funnel.”

Week One

The lessons for Week Two will publish at 12:00 Noon Eastern U.S. time on Friday, August 17.

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What Should I Write About This Week?

Sonia Simone

No matter what content strategy you’re following, you’ll probably end up with a few days when you have no idea at all what to write about!

In this focused, pre-recorded audio session, Sonia Simone provides you with some prompts and ideas to get your motor running again.

She talks about how to cultivate your content creativity every day, so you start to produce more and more ideas that your audience will love.

Sonia talks about:

  • Practices that encourage content creativity
  • The keys to excellent list posts
  • The “well” you can go to again and again for great ideas
  • Using analogies and metaphors to spark ideas
  • A quick (and effective) “hack” when you really need a topic now

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Lesson 18: Optimize with Empathy, Measurement, and Interaction

In this lesson we look at how your funnel can become more in tune with your audience's desires and needs, which will lead to more and better conversions.

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Lesson 17: How to Craft a Compelling Offer

In this lesson we look at the main ingredients that go into a crafting a truly compelling offer.

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Lesson 20: Warming Your Audience for the Sale

In this lesson we look at how to get your audience ready to take action.

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