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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Automated Marketing Funnels: Getting Started

Chris Garrett and Tony Clark

For the next four weeks in Authority, we’ll be presenting our Digital Commerce Academy course, How to Create Automated Marketing Funnels that Work.

In this pre-recorded set of sessions, Chris Garrett and Tony Clark teach one of the most important pieces of content marketing you can create -- the automated “funnel.”

Week One

The lessons for Week Two will publish at 12:00 Noon Eastern U.S. time on Friday, August 17.

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What Should I Write About This Week?

Sonia Simone

No matter what content strategy you’re following, you’ll probably end up with a few days when you have no idea at all what to write about!

In this focused, pre-recorded audio session, Sonia Simone provides you with some prompts and ideas to get your motor running again.

She talks about how to cultivate your content creativity every day, so you start to produce more and more ideas that your audience will love.

Sonia talks about:

  • Practices that encourage content creativity
  • The keys to excellent list posts
  • The “well” you can go to again and again for great ideas
  • Using analogies and metaphors to spark ideas
  • A quick (and effective) “hack” when you really need a topic now

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Q&A Replay for July 27th, 2018

Sonia Simone and Stefanie Flaxman

In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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A Checklist for Effective Content with Sonia Simone

Sonia Simone

We’ve taught you dozens, if not hundreds, of techniques for creating effective content.

This week, Sonia helps you pull it all together, with a checklist that lets you focus on the key elements for your success.

In this pre-recorded audio session, Sonia talks about how to plan, structure, and polish your content, as well as what to do once it’s published.

She covers:

  • Planning your content so it meets your goals
  • Making sure your content attracts your audience’s attention
  • How to polish your content to make a fantastic impression
  • Questions to help you decide where to go next

You'll find the PDF checklist below to follow along with the session -- and you can use it again and again when you’re creating content for your business, client work, or other projects.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Build Your Authority with Strategic Guest Posting

Sonia Simone and Stefanie Flaxman

Want to expand your audience, develop relationships with influential publishers in your topic, and pick up some excellent relevant links to your website?

Guest posting is still a fantastic way to do all of those things … if you go about it in the right way.

In this session, Sonia Simone and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about the dos and don’ts of guest posting. They discuss:

  • Myths that can keep guest posting from working well for you
  • Smart ways to approach influential publishers
  • How to make a great impression with your guest posts
  • What to do with traffic you get from guest posting
  • Guest posting pitfalls

Visit the forum thread for this session.

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How to Fix Sales Copy that Isn’t Working

Sonia Simone and Chris Garrett

Chris and Sonia wrap up our mini-course on conversion and copywriting by helping you to answer the question:

What do I do if it’s not working?

They run through a list of things you can troubleshoot, to figure out why your conversion copy isn’t firing on all cylinders.

Chris and Sonia talk about:

  • Figuring out if you’ve given the right amount of information
  • Often-missed elements that can tank your conversion
  • The most common reasons customers don’t buy
  • Ways you can troubleshoot your headline
  • The elements to turn up (or tone down) to improve your results

Visit the forum thread for this session.

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Which works better: Launches or evergreen offers?

Sonia Simone and Chris Garrett

There are (roughly) two ways to sell a product or service. You can use launches, where you “bunch up” the demand and make your offer to an audience as an event. Or you can go evergreen, and have your offering available all the time.

This session is a continuation of our mini course on copywriting and conversion.

Chris Garrett and Sonia Simone talk about the differences between the two models … and the similarities. They cover:

  • The pros and cons of launches
  • The problem with evergreen
  • The components of a “minimum viable launch”
  • The copywriting ingredient that makes launches work
  • The other copywriting ingredient that makes launches work

Visit the forum thread for this session.

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Q&A on Crafting Strategic Content for Digital Products and Services

Brian Clark and Sonia Simone

In this Q&A, Brian Clark and Sonia Simone were on hand to help you with any questions you had about crafting strategic content for digital products and services.

Visit the forum thread for this session.

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Lesson 4: Start Building Your Funnel

Tony Clark and Chris Garrett

In this lesson, we break down exactly what you need to build to get started. If you already have a funnel, this session will give you steps to improve it right away.

First we recap our foundational funnels that we mentioned earlier, then we go over the structure and flow of a basic funnel, highlighting some key ingredients.

Get this week's worksheets

Return to the Week One overview page

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Lesson 3: Expanding Your Funnel

Tony Clark and Chris Garrett

When most people think about funnels, they limit their imagination to what you see the majority of the time. But funnels can be so much more.

In this lesson, we'll expand your horizons from the most basic funnels toward the future and using funnels to their full potential.

Go to Lesson Four: Start Building Your Funnel

Return to the Week One overview page

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