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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

What’s Next for Authority in 2019

Sonia Simone shares an important update on what's coming next for the Authority community.

Because of some technology issues (we'll explain all in the session), there are going to be some big changes coming for Authority next year. We want to make sure that we take excellent care of our loyal community members, and continue to give you what you need to move your projects forward.

This is a fairly brief webinar presentation but be sure to listen in if you'd like to hear where Authority is moving to, and what the next steps are for putting that plan into action.


Q&A Replay for November 16th, 2018

Sonia Simone and Stefanie Flaxman

In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Modern Email Marketing: Part Two

Sonia Simone

This week we continue our conversation about modern email marketing. In this session, Sonia Simone talks about some of the trends, tools, and changes that have reshaped email over the last few years.

In this session, Sonia covers:

  • Trends in message length
  • The most important elements to look for in your email delivery platform
  • Strategies for finding new subscribers
  • How opt-in incentives have changed in the past few years
  • Managing the new email privacy laws
  • Things we’re doing differently at Copyblogger with our own email marketing
  • Potential alternatives to email (and how to evaluate them)


Modern Email Marketing: Part One

Sonia Simone

We’ll be talking about email marketing for the next two weeks!

Email has been around a long time, but it’s still one of the most important persuasive platforms for marketers.

This week, Sonia Simone covers the “evergreen” components of email marketing. She talks about:

  • Why email stays so important, as other platforms come and go
  • The “two faces” of email (content marketing and copywriting), and the keys to each
  • An email-friendly adaptation of a traditional copywriting formula
  • How to put together effective sequences that deliver a persuasive message
  • The three foundations of persuasive copy, and how they work in email
  • Making your email marketing inherently rewarding, so your audience wants to open your messages and click through


Persuasive Copywriting 101

Some approaches to copywriting teach persuasion as if it existed in isolation. It's as if benefits and features, calls to action, and all the other technical components of persuasive copy existed in a world all by themselves.

But the reality is, your persuasion copy needs to work within the context of all the other content you create. Your landing pages, persuasive emails, and social media advertising should all be a seamless part of your overall content strategy.

This course teaches an integrated approach, so that your persuasion copy never feels out of place or awkward in the context of your site as a whole.


Freelance Mastery

Are you a freelance copywriter? Or maybe you'd like to start taking some clients? These four lessons will help you to work with clients more effectively, and help you to find new clients for your business.

Many of the topics covered here are also relevant to other service businesses, such as graphic and web design.


Creative Content Foundations

In this course, the Copyblogger team will help you “fill the gaps” in your content marketing knowledge. This course will help you shine as a content professional!

You’ll learn how to:

  • Manage your time like a pro and hit your deadlines
  • Produce a high volume of quality content
  • Polish your work to a professional standard
  • Create content that works for both search engines and people
  • Deliver content that serves a business strategy
  • Bonus: Manage your creative and professional stress


How to Create 
Automated Marketing Funnels 
that Work

Effective marketing funnels are now essential for growing any kind of digital commerce business. If you are not getting as many sales as you would like, it probably means you have a leaky funnel.

If you would like to sell more to your existing customers, and have those customers stick around longer, then you also need to develop a better funnel strategy.

In this course, Tony Clark (COO of Rainmaker Digital) and Chris Garrett (CDO of Rainmaker Digital) will lead you through a scalable, systematic funnel strategy that will attract, convert and retain more customers for your business.


Q&A Replay for October 19th, 2018

Sonia Simone and Brian Clark

In this Q&A, Sonia Simone and Brian Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Onboarding as a Service

Sonia Simone

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

  • A final piece of the “Radical Empathy” process
  • Assembling your onboarding process
  • Packaging your process as a service
  • Positioning yourself for success