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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

The Epic Content Project, Part 2: Get It Launched

Sonia Simone and Stefanie Flaxman

Back in an Authority webinar in July, Sonia Simone and Stefanie Flaxman gave some suggestions about creating an epic content project over the summer.

Now it’s October, and ready or not, it’s time to launch! This week’s pre-recorded session will give you some tips to go ahead and launch your epic (or mini) project -- wherever you are. Small beginnings roll up to big things, so even if you don’t feel ready, give it a shot.

This week, Sonia and Stefanie talk about:

  • How to know it’s time to “Ship”
  • Figuring out your preliminary launch numbers
  • How to make your first launch less scary
  • The three phases to include in your launch
  • How to handle all the reasons your audience doesn’t want to buy

Visit the forum thread for this session.

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How to Move (Gracefully) from Free to Paid Content

Sonia Simone and Chris Garrett

It’s one of the questions we hear all the time on the Copyblogger blog and inside Authority: How do I know what should be free and what should be paid or premium content? And when do I make that shift?

Chris Garrett joined us this week to break down the factors you need to keep in mind. He and Sonia discussed:

  • 10 fantastic things free content can do for your business or project
  • 5 things that make people willing to pay for content
  • Business models for paid content
  • Why customers sometimes prefer to pay for your expertise
  • What you should avoid giving away for free

Visit the forum thread for this session.

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The “Grape Jam” Technique for Crafting a Great Content Series

Sonia Simone and Stefanie Flaxman

Content marketing strategy is about creating content that has a definite purpose and desired outcome, rather than just “seeing what sticks.” In this session, Stefanie and Sonia walk you through how to create a four-part content series that builds your authority with your audience.

We talk about:

  • Why creative processes are so useful for your productivity
  • What to do about the “Goldfish Attention Span”
  • A four-part structure for a valuable series
  • How to let your audience know what to do next
  • How to use “Grape Jam” to prepare for a launch

Visit the forum thread for this session.

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How to Scale Your Consulting Practice – Without Adding Overhead

Sonia Simone and John Jantsch

During this content-rich webinar, bestselling author (and longtime friend of Copyblogger) John Jantsch shares his five-step approach to scaling your consulting or coaching practice -- without needing to add permanent resources and overhead.

John talked about:

  • How to create a winning consulting point of view
  • How to turn your services into products … and why you need to
  • How to get paid to turn leads into long-term retainer clients
  • The three types of partners your business needs
  • How to build the systems and processes that allow you to scale

Visit the forum thread for this session.

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Master Class: LinkedIn as a Powerhouse Marketing Tool

Sean Callahan, Alex Rynne, and Sonia Simone

Sean Callahan, Senior Manager, Content Marketing at LinkedIn and Alex Rynne, Content Marketing Manager, Marketing Solutions at LinkedIn joined us for this master class.

Alex recently published the LinkedIn Content Marketing Tactical Plan: A Daily Playbook for Successful Content Marketers on LinkedIn. You can grab a copy here.

Sean has been a writer for twenty years, and is the author of The Big Data-Driven Handbook, among other projects. Sean is a frequent contributor to the LinkedIn Marketing Solutions blog, as well as other resources for those who want to master LinkedIn.

Alex and Sean focused on giving us the tips, tactics, and planning strategies specifically for freelancers and entrepreneurs, so you can shine extra bright in the eyes of your clients. Alex and Sean teach you how to look great on LinkedIn, so you can better serve yourself and your clients.

Visit the forum thread for this session.

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The Epic Content Project: Create One Piece of Epic Content This Summer

Sonia Simone and Stefanie Flaxman

Sonia Simone and Stefanie Flaxman share proven tips to choose a project, start it, work on it, and complete it before you know it. In this session, Sonia and Stefanie talk about:

  • How to determine what project is right for you
  • Determining the power of epic content
  • Defining the complete scope of your project
  • What question you can meaningfully address for your audience
  • When to decide to do your formatting and progression checks
  • How to schedule your milestones
  • And how to get to your launch day!

Visit the forum thread for this session.

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Reality-Based Tips for Getting More Freelance Clients

Sonia Simone and Beth Hayden

Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.

Sonia and Beth talked about:

  • Common myths about where to find great clients
  • Beth’s surprising “secret weapon” for finding clients -- and why most freelancers are using it the wrong way
  • The role that Content Certification plays in Beth’s business
  • When to pull the plug on clients who just aren’t working out
  • How specialization can increase your revenue and the quality of your clients

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Traffic School: Craft Better Lead Magnets to Grow Your Online Business

Sonia Simone with Brent Peterson

Virtually every content marketer uses lead magnets … but they aren’t all created equal.

You may know lead magnets by other names like “sign-up incentives” or “ethical bribes.” By any name, a lead magnet is an extra incentive to inspire someone to join your email mailing list. You gain someone’s contact information (usually an email address) and that person receives your freebie.

Sonia Simone talks with Brent Peterson about:

  • Why lead magnets are so critical to content marketing success
  • The 10 types of lead magnets and how to use them
  • The 5 essential characteristics of effective lead magnets
  • Our thoughts on what types of lead magnet work best

Action requested:

Brent would love your participation in his quick Lead Magnet Survey. It takes just a few minutes to complete, and it will help him continue to gather data on which lead magnets are working best across different real-world scenarios.

You can take the three-minute survey here. If you like (it’s optional), you can also sign up to check out Brent’s lead magnet … about lead magnets!

Visit the forum thread for this session.

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Kick off 2017 with a Fresh Commitment to Your Content

Sonia Simone and Brian Clark

“Content marketing” is a bigger industry than ever … but is all of that content really doing any good?

In this session, Sonia Simone talks with Copyblogger founder Brian Clark about what we should keep in our content strategies this year … and what we should leave behind.

Sonia and Brian discuss:

  • Why Copyblogger is focusing on going “back to basics” -- and what that means for content creators
  • The problem with content marketing, and our ideas for how to fix it
  • How to do a better job serving our audiences and communities
  • Whether there’s such a thing as “too much transparency”
  • How to blend strategy with an authentic individual voice
  • Where to put your focus this year

Visit the forum thread for this session.

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How to Add Sparkle and Polish to Your Written Content

Sonia Simone and Pamela Wilson

There’s a lot of content on the internet already. Will your article get the attention you need so you can connect and engage with the audience you want to attract?

The only way it will have a chance is if it’s great.

But what makes content great? Great content is:

  • Well-written and grammatically correct
  • Memorable and features an interesting “angle”
  • Written with an identifiable voice that connects with the audience

Great content also has a little extra ... something.

To discover how to polish your content and add that extra “something,” tune in to this pre-recorded session to hear Sonia and Pamela chat about how they accomplish this and how you can too.

Visit the forum thread for this session.

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