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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Avoid Career-Limiting Maneuvers

Sonia Simone and Stefanie Flaxman

Every one of us has done it. We put the work, time, and effort into building a solid professional network -- then make a gaffe that makes us look bad and feel mortified.

But we’ve got your back, and in this session, we spill the beans about the professional behaviors that make us cringe. Because … you never want to make your colleagues cringe.

Sonia and Stefanie talk about:

  • The “unwritten rules” of guest posting
  • Good (and terrible) ways to approach influencers
  • How to make a great first impression
  • The mistakes we see over and over
  • A toxic mindset that can mess up your professional relationships
  • What influential web publishers are actually looking for

We want to help you present yourself as the amazing, smart, and talented person you are. Everyone makes mistakes, but you don’t have to make these mistakes.


Traffic School: Growing Your Audience with Guest Publication

Sonia Simone and Stefanie Flaxman

Whether we’re starting out or we’re seasoned vets, we all want more web traffic. What’s the best way to get more of it?

The best answer is … not in any single way, but with a carefully-chosen handful of proven strategies. This month, we talked about guest publication (sometimes called guest blogging) as a strategy that has multiple benefits … if you set it up properly.

In this session, you’ll learn:

  • How to find sites to publish to
  • The elements your guest content should always include
  • Networking strategies for connecting to bigger publishers
  • Balancing your guest content with content for your own site
  • Why “bucket list” guest posting doesn’t work

Visit the forum thread for this session.


Guest Posting Best Practices

Sonia Simone and Stefanie Flaxman

Guest posting is one of the strategies we recommend most often for growing your audience. But how do you do it? How do you find the right blogs and websites, make the connections with publishers, and craft your work in a way that expands your audience?

In this session, Copyblogger's Sonia Simone joined Stefanie Flaxman, our Manager of Editorial Standards, to talk about best practices when you're looking for guest posting gigs. They also talked about recommendations for when you're the publisher.


Using Kindle Publishing to Promote Your Business

Henneke Duistermaat and Sonia Simone

In this session, Henneke joined us to talk about how she used Kindle Publishing to effectively promote her service business. She and Sonia discussed:

  • How a Kindle book can support your business
  • How to generate and test ideas for popular books
  • How to cope with stress & fear, and make the writing process easier
  • How to create a bonus to gain email subscribers
  • How to launch your book