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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Master Class: Strong Writing Makes Strong Content

Sonia Simone, Robert Bruce, and Stefanie Flaxman

No matter what kind of content you create, improving your writing will make it better.

In this session, Sonia Simone talked with Robert Bruce and Stefanie Flaxman from the Copyblogger editorial team about their favorite tips for more powerful writing.

Sonia, Robert, and Stefanie talk about:

  • The power that comes from finding the perfect word
  • Editing tips to make your writing clearer and more forceful
  • How to avoid pitfalls like hype, jargon, and “corporate cheese”
  • Finding your voice -- or your client’s voice
  • Quick fixes to add punch and power

Visit the forum thread for this session.


Connect the Dots: Seven Essential Elements for Content Marketing Success

Sonia Simone and Pamela Wilson

This session will ensure that you have the crucial elements in place so you can successfully market your business online.

If you’re aren’t satisfied with the progress you’ve made so far or aren’t sure what to focus on next, this session helps you identify (and remedy) any missing pieces in your strategy, and show you a way forward.

This session will show you:

  • The seven crucial elements to successfully market your business with content (are you missing one of them?)
  • How to continually optimize what you’re doing to boost your results
  • How to build a repeatable system you can use to effectively market any business with content

Visit the forum thread for this session.

To apply what you’ve learned to your own business, be sure to download the worksheet you’ll find on this page.


The Top 10 Errors that Set Our Teeth on Edge

Stefanie Flaxman and Sonia Simone

You can have a great message and offer great value, but if your content is plagued with grammar and usage errors, it won't get the audience it deserves.

In this session, Sonia Simone and Copyblogger's Manager of Editorial Standards, Stefanie Flaxman, talked about some of the most common (and annoying) usage errors they see. More important, they talked about their favorite resources to keep you from making errors in your own content!


Creativity for Marketers and Business Owners

Johnny B. Truant, Sean Platt, and Sonia Simone

Johnny Truant and Sean Platt of Fiction Unboxed share with us lessons learned as they wrote a 100,000-word book in 30 days, live, in front of an audience, showing everything, and starting from nothing.

Johnny and Sean are both business and marketing veterans who also have a wide (and productive) creative streak. In this energetic session, Johnny and Sean talk about their experiences at the crossroads of business and creativity.

Johnny and Sean chatted with Sonia Simone about:

  • Why creativity is essential to any business, whether you consider yourself an artist or not
  • The key success factor business owners must develop
  • When to listen to criticism, and when to ignore it
  • The right way to think about business goals
  • How to become more creatively productive


How to Handle Writing Stress, Writer’s Block, and Procrastination

Pamela Wilson and Sonia Simone

As content creators and publishers, most of us do a lot of writing. And some days, it feels like we do a lot of not writing.

In this session, Sonia Simone talked with Pamela Wilson about what she’s learned over the years about how to get more high-quality writing done, how to handle the unique stresses of writing and “writer’s block,” and what habits you can put in place to make writing more enjoyable.

Sonia and Pamela talked about:

  • The miraculous power of the crappy first draft
  • Tips that consistently improve the quality of your writing
  • The most important habits of highly productive writers
  • How to work with a writing group
  • How and when to use feedback (and when you should never show your work)


Master Class: How to Put Together Your Marketing Story

Demian Farnworth and Sonia Simone

In this session, Copyblogger's Chief Copywriter Demian Farnworth and CCO Sonia Simone discussed in depth how to craft a powerful marketing story for your business.

They talked about:

  • How to define the characters of a great marketing story
  • Where to find the hook of the story
  • Why the story frame is critical
  • What the research says about emotion and decision-making
  • How to uncover your audience's worldview for more powerful storytelling


7 Steps to Becoming a Better Writer

Sonia Simone and Robert Bruce

In this session, Copyblogger's Sonia Simone and Robert Bruce talked about one of their favorite subjects -- how to improve your craft as a writer. They talked about:

  • The "pro tips" that make the difference between ordinary writing and terrific writing.
  • What you need to know about the advice to "write every day."
  • How Robert turned advice about studying philosophy into a killer writing secret.
  • Sonia's and Robert's tricks to getting inside the heads of their readers.
  • When you're feeling stuck and uninspired, a simple 3-step process to decide what to write about.
  • And the surprising way a vice like stubbornness can make you a better writer.


How to Infuse Your Web Copy with Authority

Jeff Sexton is a highly experienced copywriter, working with some of the field’s best-known names including Bryan and Jeffrey Eisenberg and the Wizard of Ads. He’s run or participated in hundreds of split and multivariate tests of web design, content, and messaging. He’s also a popular copywriting teacher.