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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Enduring Best Practices for SEO

Sonia Simone and Sean Jackson

It’s easy to get intimidated by search engine optimization, because it feels like the landscape changes almost daily.

It’s true that the big search engines are constantly changing their algorithms — but the core of smart SEO strategy actually changes very little over time. In this session, Sean Jackson joined us to talk about the evergreen best practices that will give your site a great foundation for good rankings.

Sean and Sonia talk about:

  • The misunderstandings people have about modern SEO
  • How to set your site up for long-term success with the search engines
  • The factors that rarely, if ever, change when you’re looking for search engine rankings
  • How to think about and work with your site keywords
  • Clarification on confusing topics like the “dual content penalty”

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SEO Q&A Replay for March 2nd, 2018

Sean Jackson and Katy Katz

In this Q&A, Sean Jackson and Katy Katz answered your individual SEO-specific questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Essential SEO Tools

Sonia Simone and Sean Jackson

Last week we talked about the evergreen SEO best practices that every content creator should know.

This week we talked about SEO tools -- and those tend to be a lot more fluid over time. Sean and Sonia highlighted essential tools for the most important SEO tasks today.

In this lesson, Sean and Sonia covered:

  • The latest best practices for keyword research
  • Tricks and techniques for discovering juicy content topics
  • Tools for optimizing images
  • Understanding your competition

Visit the forum thread for this session.

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Master Class: Local SEO Done Right

Sonia Simone and Sean Jackson

Local SEO can be a tremendously effective way to market your business online. It helps promote your products and services to local customers at the exact time they’re looking for you.

This week, Sonia Simone and Sean Jackson show you the fundamentals of local SEO. They talked about:

  • How SEO fits into the “OC/DC” picture
  • The local-mobile connection and why it matters
  • The crucial importance of a consistent NAP
  • Understanding Google My Business and other tools
  • The role of social media in a local SEO strategy
  • Harnessing the power of local content -- your own, or content created by local bloggers

Visit the forum thread for this session.

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Authority Business Coaching: Jim Jones

Jim Jones, with Sean Jackson, Sonia Simone, and Pamela Wilson

This monthly “hot seat” style call is exclusive to Authority members. We focus this coaching call on one member’s business.

Jim Jones works in a competitive space. He owns Mr. Maid, a cleaning business that serves his local community.

He’s noticed his page ranking decreasing over the years, and came to us looking for guidance on how he could optimize his site for search. He also wanted to know what he could do to make a “boring” topic like cleaning more interesting.

We were impressed with how many tactics Jim has already tried. Over the years he’s put a lot of time and effort into experimenting with a variety of techniques.

Sean Jackson offered Jim targeted help with local SEO. Sonia Simone and Pamela Wilson helped Jim to identify opportunities to improve his content marketing efforts with an eye toward getting more traffic to his site, and — in the long term — boosting the number of clients he serves.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Landing Pages that Convert

Tony Clark and Sonia Simone

In this session, Sonia Simone chatted with Copyblogger Media COO Tony Clark about conversion best practices, and how we at Copyblogger and StudioPress optimize pages for our own businesses.

Sonia and Tony talked about:

  • The role of landing pages for a business site, and why optimization matters
  • How to start improving results on a page that matters to your business
  • Lessons learned from our own landing pages
  • Tony's most important "best practices" for landing pages
  • Surprises we've encountered along the way

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Rainmaker Bonus: An Introduction to Rainmaker’s Podcasting Tools

Jerod Morris and Pamela Wilson

When you understand how to use the Rainmaker Platform podcasting tools, you’ll be able to harness the power of audio content -- including starting your own podcasting network like the one Copyblogger Media recently launched.

In this session, Jerod Morris and Pamela Wilson cover how to get started with the Rainmaker Platform podcasting tools.

They discussed:

  • A foolproof method for deciding on a podcast topic
  • How to expertly upload your audio and share it with Rainmaker’s built-in tools
  • Pro tips for getting the best-quality recording

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How to Create a Category Landing Page in WordPress

Jerod Morris

In this session, Jerod delivers an ultra quick way you can create category landing pages for your WordPress site. These deliver a great SEO punch, but they can also create a terrific user experience for new visitors to your site.

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