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Authority Business Coaching: Merle Benny

Merle Benny with Sonia Simone

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Merle Benny of Thinc.

Merle Benny has been in marketing for a long time -- 20 years now. In the past 10, she's focused on helping nonprofits with their marketing and fundraising, often working with clients who don't see themselves as marketers.

She's put significant time and work into creating a simplified program that can help those clients, but that project hasn't borne fruit yet. She'd also like better clarity on the right revenue model for her business, and to get away from spending quite so much time "trading dollars for hours" with her coaching practice.

In this session, we work with Merle to get more clarity on her offer, help her develop a focused plan without quite so many "shiny objects" to chase, and see what we can do to move her closer to her revenue goals.

Visit the forum thread for this session.

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