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Authority Business Coaching: Dax Hock

Sonia Simone and Dax Hock

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Dax Hock of RhythmJuice.

Dax wants to teach the world to dance … specifically, to Swing, Charleston, and Lindy Hop. He and his partner traveled internationally more than 30 weeks a year before they started their dance education website. He’s got amazing content to share (and a sweet set-up to create more), but the marketing and sales side have been elusive.

In this session, we help Dax prioritize his next steps and figure out how to leverage the great email list he’s built, including some simple segmentation. And we help him decide on a conversion path that will take his fans through the journey to becoming committed premium members.

Visit the forum thread for this session.

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