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Content Promotion: How to Give Your Content Wings

Sonia Simone and Pamela Wilson

You work hard to create effective content marketing for your business. But if you want to see business results from your content, you’ve got to get it in front of the right people at the right time.

Search engine optimization is part of the story, but it’s not the only tool at your disposal. Not by a longshot!

In this session, we show you a handful of powerful tools and techniques that will give your content wings so it gets in front of as many people as possible.

This session will share:

  • How to prioritize your traffic efforts: should you focus on SEO, links, social shares, or something else?
  • Sneaky ways to write for both your ‘first customer’ and your ‘second customer’ (and what we mean by those terms)
  • The role old-fashioned networking plays in sending traffic to your site
  • Why guest blogging works so well and how to get started

Visit the forum thread for this session.

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