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Persuasive Copywriting 101: Copywriting Formulas (Part 2)

Sonia Simone and Chris Garrett

In this session, Chris and Sonia continued their conversation about copywriting formulas. They talked about:

  • 3 additional “letters” you can add to any sales formula
  • The best-known copywriting formula, and how to use it with 21st-century audiences
  • Ways to capture audience attention
  • The emotional drivers that lead people to buy
  • Creating a “content pachinko machine”
  • Implementing more advanced formulas

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