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Persuasion 101: How to Use Copywriting Formulas

Sonia Simone and Chris Garrett

There are dozens (maybe hundreds) of copywriting formulas out there. They all have the same goal: to help you write copy that will persuade someone to do something.

In this session, Sonia and Chris cover three useful formulas you can use for your persuasive writing. They talk about:

  • How to use a formula without getting too rigid
  • The simplest persuasion formula
  • Why it’s okay to be “negative” in a persuasion piece
  • The classic copywriting formula and how to use it in content marketing

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