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Creativity for Marketers and Business Owners

Johnny B. Truant, Sean Platt, and Sonia Simone

Johnny Truant and Sean Platt of Fiction Unboxed share with us lessons learned as they wrote a 100,000-word book in 30 days, live, in front of an audience, showing everything, and starting from nothing.

Johnny and Sean are both business and marketing veterans who also have a wide (and productive) creative streak. In this energetic session, Johnny and Sean talk about their experiences at the crossroads of business and creativity.

Johnny and Sean chatted with Sonia Simone about:

  • Why creativity is essential to any business, whether you consider yourself an artist or not
  • The key success factor business owners must develop
  • When to listen to criticism, and when to ignore it
  • The right way to think about business goals
  • How to become more creatively productive

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