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Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business

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