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Enduring Best Practices for SEO

Sonia Simone and Sean Jackson

It’s easy to get intimidated by search engine optimization, because it feels like the landscape changes almost daily.

It’s true that the big search engines are constantly changing their algorithms — but the core of smart SEO strategy actually changes very little over time. In this session, Sean Jackson joined us to talk about the evergreen best practices that will give your site a great foundation for good rankings.

Sean and Sonia talk about:

  • The misunderstandings people have about modern SEO
  • How to set your site up for long-term success with the search engines
  • The factors that rarely, if ever, change when you’re looking for search engine rankings
  • How to think about and work with your site keywords
  • Clarification on confusing topics like the “dual content penalty”

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