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How to Fix Sales Copy that Isn’t Working

Sonia Simone and Chris Garrett

Chris and Sonia wrap up our mini-course on conversion and copywriting by helping you to answer the question:

What do I do if it’s not working?

They run through a list of things you can troubleshoot, to figure out why your conversion copy isn’t firing on all cylinders.

Chris and Sonia talk about:

  • Figuring out if you’ve given the right amount of information
  • Often-missed elements that can tank your conversion
  • The most common reasons customers don’t buy
  • Ways you can troubleshoot your headline
  • The elements to turn up (or tone down) to improve your results

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