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How to Move (Gracefully) from Free to Paid Content

Sonia Simone and Chris Garrett

It’s one of the questions we hear all the time on the Copyblogger blog and inside Authority: How do I know what should be free and what should be paid or premium content? And when do I make that shift?

Chris Garrett joined us this week to break down the factors you need to keep in mind. He and Sonia discussed:

  • 10 fantastic things free content can do for your business or project
  • 5 things that make people willing to pay for content
  • Business models for paid content
  • Why customers sometimes prefer to pay for your expertise
  • What you should avoid giving away for free

Visit the forum thread for this session.

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