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The “Grape Jam” Technique for Crafting a Great Content Series



Sonia Simone and Stefanie Flaxman

Content marketing strategy is about creating content that has a definite purpose and desired outcome, rather than just “seeing what sticks.” In this session, Stefanie and Sonia walk you through how to create a four-part content series that builds your authority with your audience.

We talk about:

  • Why creative processes are so useful for your productivity
  • What to do about the “Goldfish Attention Span”
  • A four-part structure for a valuable series
  • How to let your audience know what to do next
  • How to use “Grape Jam” to prepare for a launch

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