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Introductory for Crafting Strategic Content for Digital Products and Services

Brian Clark

In this session, Brian kicks off with an introductory session on mindset and how to think about your content strategy.

He talks about:

  • Why relying on data alone won’t lead you to an effective content strategy
  • The surprising marketing lesson from “Groundhog Day”
  • Why content isn’t “king” at all (and what is)

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