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Which works better: Launches or evergreen offers?

Sonia Simone and Chris Garrett

There are (roughly) two ways to sell a product or service. You can use launches, where you “bunch up” the demand and make your offer to an audience as an event. Or you can go evergreen, and have your offering available all the time.

This session is a continuation of our mini course on copywriting and conversion.

Chris Garrett and Sonia Simone talk about the differences between the two models … and the similarities. They cover:

  • The pros and cons of launches
  • The problem with evergreen
  • The components of a “minimum viable launch”
  • The copywriting ingredient that makes launches work
  • The other copywriting ingredient that makes launches work

Visit the forum thread for this session.

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