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Master Class: How to Put Together Your Marketing Story

Demian Farnworth and Sonia Simone

In this session, Copyblogger's Chief Copywriter Demian Farnworth and CCO Sonia Simone discussed in depth how to craft a powerful marketing story for your business.

They talked about:

  • How to define the characters of a great marketing story
  • Where to find the hook of the story
  • Why the story frame is critical
  • What the research says about emotion and decision-making
  • How to uncover your audience's worldview for more powerful storytelling

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