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How to Tell a Marketing Story Using the Hero’s Journey

With Sonia Simone and Chris Garrett

You may have heard that telling a story is the quickest, most effective way to pull your audience into your marketing message.

But not all of us are “born storytellers.” Fortunately, storytelling is a craft that can be learned.

In this webinar recording, Chris Garrett and Sonia Simone will walk you through some of the key elements of the “Hero’s Journey,” a mythic framework that underlies stories from Gilgamesh to Star Wars.

We’ll focus specifically on the elements of the hero’s journey that apply to your marketing story, and how to tell the kinds of stories that build customer relationships.

Click the video “play” button to watch the replay, or you can download the transcript, MOV, the MP3, or a PDF of the slides from the Lesson Files below.

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