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How to Identify, Find, and Speak Directly to Your Perfect Customer

Sonia Simone and Pamela Wilson

The very first step of any content marketing strategy is identifying the perfect customer you want to reach with your messages.

It’s a crucial decision: if you get it wrong, you could end up spinning your wheels for years, not knowing why you have nothing to show for your hard work.

In this session, Sonia and Pamela review:

  • The quick, step-by-step process you can use to define the perfect customer “avatar” for your business
  • The difference between a descriptive avatar and demographic data
  • The one question you must ask to understand why your product or service is the answer your prospect is looking for
  • Where and how you can find your perfect customer
  • How to use your customer’s own words to sharpen your marketing message

If you suspect you may have misunderstood your perfect customer, don’t miss this session.

And if your business has evolved and you need to revisit your customer avatar -- we’ve got you covered.

Visit the forum thread for this session.

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