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Modern Email Marketing: Part One

Sonia Simone

We’ll be talking about email marketing for the next two weeks!

Email has been around a long time, but it’s still one of the most important persuasive platforms for marketers.

This week, Sonia Simone covers the “evergreen” components of email marketing. She talks about:

  • Why email stays so important, as other platforms come and go
  • The “two faces” of email (content marketing and copywriting), and the keys to each
  • An email-friendly adaptation of a traditional copywriting formula
  • How to put together effective sequences that deliver a persuasive message
  • The three foundations of persuasive copy, and how they work in email
  • Making your email marketing inherently rewarding, so your audience wants to open your messages and click through

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